Becoming a poker site affiliate does not mean that you have to become a full time advertising executive. Affiliate schemes are a way of spreading a message of making sure that service providers make sure that their site is getting maximum coverage. When a website incorporates affiliate programs and advertising it does not mean that they have to fill a quota or work specific hours. The affiliate system makes it possible for poker sites to reach huge audiences without having to pay for the privilege. Only when a potential customer follows a link from an affiliate site does the parent site have to outlay any money. Similarly the affiliate does not have to pay for the advertising, so in essence both sides gain from risk free advertising and revenue.
As an affiliate it is your job to encourage visitors to follow your links to the poker sites. But the way in which this is done is completely at the discretion of the site owner. The best way is to create a site that encourages visitors to play poker, to use enticing language in order to make it an attractive proposition. If you create a site dedicated to the game of poker or even an aspect of it, you are far more likely to ensnare some people. As soon as they follow your link to the poker site, sign up and begin playing the job of the affiliate is done and all they have to do is wait for the money to pour in.
But building and maintaining a site dedicated to poker or anything for that matter can be a time consuming business. If the task of creating a well-presented site is beyond your personal means you may choose to simply add links to a personal site. This way you are far less likely to attract the sort of clientele that are likely to want to join a poker room, but you could get lucky. Luck is what affiliate programs are all about, even the best sites rely on a bit of luck to get people to join through them. Your chances are significantly increased however if you do choose to take the time to create something that will ultimately attract a huge number of visitors each and every day.
However you plan your attack you must always consider restrictions. Such as time, capability and cost. There is no point in over exerting yourself or spending more than you can afford in the vain hope of getting some custom. For people 100% committed to making affiliations work, dedicating time and effort can reap huge rewards. But for those who want a casual regular income no matter how small from very little effort, the opportunities are there. Make your website work for you by adding advertising and becoming an affiliate. The rewards are there to be won by those who dedicate time and effort to the goal, but it can also work for casual webmasters too.
Poker Affiliate Program Success: Business Building Tips For Affiliates
5 Marketing Moves for Business Success
Marketing has traditionally been broken down to a formula known as “the 5P’s” – the five factors that make up an organization’s marketing strategy. If these are done consistently, well, and for a long enough period of time, these 5 factors also become part of their brand.
So far, so good. But the problem is that no one can seem to agree on exactly which 5 P’s are important, so the list typically includes: people, product, place, process, price, promotion, paradigm, perspective, persuasion, passion, positioning, packaging, and performance.
Wow. Sounds complicated, huh? I’m going to try and simplify effective marketing into five moves – five concrete actions – that you can implement immediately. Your challenge: try one or more of these NOW.
Move 1: Move Up
Want to try something different? The next time you’re speaking with a prospect, when the question of price comes up, DOUBLE your normal price and see what happens.
Am I crazy?
Maybe, maybe not. The other side of the coin is that maybe YOU’RE crazy for not charging for VALUE, but instead competing on PRICE. Businesses that compete on price lose. Period.
The easiest thing your competition can do is undercut your price. In fact, the first thing they will copy is your price. It takes no imagination, no creativity, no innovation, no market leadership, and no vision to lower the cost of something. And it hurts all parties involved. Lower prices always mean lower profits. Studies have shown that a 1% drop in price leads to an 8% drop in profit.
What happens when you double your usual price?
Several things. Prospects perceive:
* An increase in the value of your product/service
* An increased level of prestige in owning/using your product/service
* An increased level of trust in you – and all your other offerings (the halo effect)
* An increased level of confidence that your product/service really works
A marketing consultant that I respect once gave me a very valuable piece of advice. She said, “Be expensive or... be free.” Being one of the most expensive providers of a service is remarkable – people talk about their $200,000 Italian sports car or $21,000 platinum-plated cell phone. Nobody talks about their $19,000 GM sedan.
I’ve helped companies double their prices, with great success, and I’ve helped independent consultants double [and in one case triple] their fees. In each of those cases, they got more clients, not fewer. Details on how to do this in Move 3. And perhaps this means you’ll lose a few unprofitable clients along the way. If you don’t lose some unprofitable clients, you won’t have room to serve the more profitable ones when they come along. It’s professional suicide to continue focusing on serving a market sector “that can afford” to pay your old (low) prices. Price doesn’t find clients. VALUE finds clients. And those clients that value your work should – and will – pay according to that value.
Free is also a powerful price point. And, of course, free is remarkable. Which is another facet to moving up – you move up when you give VALUE first. For free. Got a great idea for a prospect? Great! SEND IT TO THEM. Even better, got a business lead for them? Hand it over! Did you come across an article, a profile, or a piece of research that directly impacts their business? Clip it and mail it to the top person with a brief note. That prospect’s door is now open.
Move 2: Move In
Moving in means moving closer to the customer. Live in their world, think about their problems, and think about their clients and prospects. What’s the first step? Research. Preparation. Homework. Industry, regional, business, and company news is now at every salesperson’s fingertips on the Internet. If you’re not intelligently researching your prospect’s issues, challenges, and pressures, how can you possibly come in with a credible solution?
Don’t like sitting at the computer all day? An even better idea is to hit the street. Visit businesses, talk to your contacts in the fields you serve, get some firsthand information about what’s going on in their world – what are their challenges, perspectives, obstacles, priorities; what are their dreams, their “only-ifs,” and their biggest aspirations?
Is this a lot of work? You bet. Do the majority of salespeople put in this kind of effort? No way. Which is exactly why YOU should. That brings us to Move 3.
Move 3: Move Ahead
Moving ahead means going above and beyond what most salespeople are doing. It means putting in the work – yes, the real, hard work – that makes the difference between being a peddler and being a partner.
Want to move ahead? Start by avoiding doing things your prospects dislike.
Here are the top 10 things salespeople do that buyers dislike according to a Purchasing magazine survey. See if you (or your sales team) might be guilty of any of the following professional no-no’s:
10.Failure to keep promises
9. Lack of creativity
8. Failure to make and keep appointments
7. Lack of awareness of the customer's operation ("What do you guys do here?")
6. Taking the customer for granted
5. Lack of follow-through
4. Lack of product knowledge
3. Overaggressiveness and failure to listen
2. Lack of interest or purpose ("Just checking in")
... and the Number 1 dislike: Lack of preparation.
You can also move ahead by charging more (remember Move 1?) and DEMONSTRATING the VALUE of your product service with hard numbers.
In his insightful book, How to Become a Rainmaker, author Jeffrey Fox calls this process dollarizing. Dollarizing is one of the most powerful sales techniques because once you show (with real numbers that your prospect will provide you with) the return on investment – how THIS much spent will generate THIS much savings, or profits, or sales, or new clients, or hours, etc. – you basically shift the conversation from selling what you’re selling to SELLING MONEY.
In my seminars, I do an exercise called “The Money Machine” that will help you spell this out in hard dollars, very clearly.
The Money Machine goes one step further because you can use it monetize against:
* competing products/services
* the prospect doing nothing
* the prospect doing it themselves
* other things the prospect is already comfortable spending money on
For a free copy of my Money Machine worksheet, email me: david@unconsulting.com.
Suddenly, your product/service becomes a real “investment”: meaning, you can show people the math behind “this much IN” for “this much OUT.” There’s nothing much easier than selling money at a discount!
Here’s another way to move ahead: stop the ridiculous game of “closing the sale.” Closing is not a technique; closing is not a trick; closing is not about magic phrases and looks and power games. Closing should be a natural extension of your conversation, and the two most effective questions you should ask your prospect as you near the end of your value-based discussion are:
1. Does what we’ve talked about so far make sense?
2. What would you like me to do next?
Answer to Question 1: If you’ve prepared for the meeting, discussed the prospect’s key issues, and monetized the value of your solution, of course it makes sense!
Answer to Question 2: “Let’s go ahead” or “Let’s do the paperwork.” Or if your prospect answers this with “Get Out” or “Drop Dead,” you have a pretty good idea that the sale is not ready to close. Seriously, carefully listening to the answer to this question will allow you to address any hidden concerns, hesitations, or issues – right then and there before the prospect would otherwise blurt out an abrupt “No!” to any other traditional “ask for the sale” verbiage that so many sales trainers recommend. Remember, you’re not there to sell – you’re there to HELP THE PROSPECT BUY. If you need to tattoo that on your forehead, be my guest.
Move 4: Move Aside
Here’s another thing that most sales and marketing people have a hard time with: you can’t be all things to all people. Move Aside is about finding your niche, and claiming your expertise in a narrow area of specialty. In plain English, this means you want to become the “Go-To Guy” for your specific product or service – the exact opposite of a “jack-of-all-trades and master of none.”
The people you speak with will have a very different reaction to these two mental images of your product/service:
* “I think we can make this fit.”
* “This is exactly what we’ve been looking for.”
Let me give you an example. There’s a real company that lists among its services “Carpet removal, house cleaning, odd jobs, catering.” Now, I don’t know about you, but when I want a caterer, I’m looking for someone who does catering 24/7. I don’t want to have to worry about “Did they wash their hands after the carpet removal job and before serving my guests?” In fact, if I’m looking for a caterer for a wedding, I might even be drawn to “Wedding Bells Catering” much more so than “Sam’s Catering” or “Good Eats Catering.”
Here’s another example. There are lots of graphic design companies that do all sorts of work – websites, logo design, brochures, collateral material, wine labels, book packaging, etc. You name it, they do it. And business is generally OK. (But let’s face it, if they were going like gangbusters, they probably wouldn’t have sought out my help!) Some of them had a hard time differentiating themselves from the competition and others found it challenging to develop a strong client base and referral network. We’ve had some good success developing their current business, but when we delve into the possibilities of “Moving Aside” and carving out a real niche, or developing one thing that is their flagship specialty, most of my clients get cold feet.
One company (not my client – too bad for me!) that has done this with fabulous results is MaxEffect. They made a tough call. They moved aside. They could obviously do a wide variety of things with their graphic design and advertising skills, but they do ONE THING: they work exclusively on yellow pages ads. That’s it. If you want a killer yellow pages ad with bold graphics, custom or stock photography, clean layout, and a strong, compelling message, these are your go-to people. They’ve designed hundreds and hundreds of yellow pages ads and they’ve built a fanatical client base, and they get a steady stream of referrals – not to mention the steady and growing flow of client work.
Check it out for yourself: http://www.max-effect.com
Move 5: Move Alone
Right now, you are lost in a sea of gray. Me-too rules the day. Everywhere you look, there is more and more and MORE of the SAME OLD THING sold by the SAME OLD PEOPLE in the SAME OLD WAY. Boring. And deadly.
The problem is that people don’t buy gray. If you and your company and your offerings blend into the background, you might as well close up shop right now. Let me put it another way: all companies go bankrupt. It’s just a matter of time. Want proof? Out of the 100 largest companies of 50 years ago, 17 survive today. And none of those 17 are the market leaders they used to be.
Why? Shift happens. If you’re not separating yourself from the crowd, you’re blending in – and nobody will even notice you, much less seek you out and tell their friends about you.
Here’s an example of a company that really hasn’t been doing a bad job – but they’re also not the standouts they used to be.
On a recent call to American Express, an executive was straightening out a billing problem. At the end of the call, the operator asked her, “Have I exceeded your expectations for this call?” and the exec flatly answered, “No.” She had a billing problem, and the rep fixed it. That’s the expectation.
Now, if the rep had offered the executive a $50 American Express gift check to be used at any of American Express’ online retail partners, THAT would have exceeded expectations, right? That story would be worth repeating to 10-20 people. Can you imagine the executive telling anyone, “Hey, I called AmEx to fix my billing error. Guess what? They did it!” That’s not moving alone.
Here’s a good test to see if your marketing and sales strategies are in the category of “moving alone” – they are if you’re doing something that:
* is “simply not done” in your industry
* customers will make a remark about (remarkable!)
* goes against conventional wisdom (I call this “uncommon sense”)
* others (including your competition) think is “crazy”
* others (including your competition) will actually be AFRAID to copy
Get silly. Get crazy. Get an attitude. Get noticed.
Author Seth Godin perhaps put this most succinctly when he said, “Safe is risky. And risky is safe.”
Let me conclude with a recap of the 5 Marketing Moves:
1. Move Up = Get more valuable
2. Move In = Get closer
3. Move Ahead = Get smarter
4. Move Aside = Get specialized
5. Move Alone = Get noticed
Taken together, these will also help you make the Ultimate Move = Get insanely great.
And remember the immortal words of Jerry Garcia:
“You don’t want to be considered the best of the best.
You want to be considered the only ones who do what you do.”
5 Steps to Success in the Private Label Water Business - Affiliate Program Success for Profits and Wealth
The private label bottled drinking water is a growth industry with double digit growth and profit opportunities for the entrepreneur. But like most opportunities care must be taken to seek out and exploit the most profitable niche in the market.
A recent market study examined the growth and potential of the market for bottled water and concluded:
"The bottled water industry grew about 10% in 2005, while carbonated soft drinks revenue is essentially flat," says Gary Hemphill, marketing director of BMC. "There are a couple of things driving the market—sure, people like to have a tap water substitution, but it's really driven by people's demands for a healthier alternative to the wide array of beverages on the market."
Private label water is the fastest growing segment of the overall bottled water market and its future growth is considered by many to be “explosive”. .
Private label water combines the purity of refreshing drinking water with consumable advertising that is designed to an individual customer’s specification. The water is popular and the branding message, if designed properly, serves to promote business.
Almost every company in the United States can benefit from private label water with a custom branding message. The opportunities are huge, the market is largely untapped and the private label product is viewed by customers as a cost effective, power way to promote a brand message.
The bottled water industry consists of a number of interrelated parts including research and development, manufacturing, marketing and sales. Much of the business model however, requires significant amounts of capital and has high barriers to entry for most entrepreneurs.
Nevertheless, with the advent of the internet and e-commerce, an aggressive sales focused entrepreneur can develop a substantial profitable private label business through affiliate programs .
What Are Affiliate Programs?
Affiliate programs are revenue sharing programs between an entrepreneur and a company that manufactures and sells a product or service. Affiliates are rewarded with referral payments for sending customers to the manufacturer’s Web site. The process works as follows:
• The affiliate place links on its site to a particular manufacturer’s Web site.
• When a visitor clicks on the link and makes a purchase the affiliate earns a referral fee that is a percentage of the total sale.
• The best manufacturer sites have automatic payment mechanisms and real time accounting.
But an efficient affiliate site requires planning and work. Many affiliates believe they will be able to just put up a Web site, establish some affiliate links and sit back and wait for streams of cash to start coming in. Care must be taken however to be truly successful. Consider the following:
• What type of Web site should you have to make money through affiliate programs?
• What are the best programs for your site?
• How will you effectively market your site and the underlying product?
• How can you find niche markets?
Similar to other facets of developing a home business, careful planning is needed to map out a profitable strategy for building a home based business using affiliate programs - a strategy that will allow you to build income through content in a sustainable, month after month way.
The issue is – what are the steps required to develop an income producing web site using affiliate programs that generate consistent, substantial revenue?
Tip Number 1: Align With a Manufacturer That Produces A Quality Product With Unique Features and Manages a Robust Affiliate Program.
As any good sales person will tell you, a high quality product is mandatory for sales success. Look for a company that manufactures (resellers add little value) a quality product that is recognized as different in the marketplace. There are many types of water in the market but purified water is clearly recognized as the highest quality.
After identifying a manufacturer with a quality product offering, chose one with a robust, profitable affiliate program. This should include at a minimum:
• commitment to affiliate success
• commission plans that are substantial
• a website that allows for easy ordering and accrual and payment of commissions
• support for marketing, selling and booking of orders
Tip Number 2: Identify a Niche Market and Create a Plan to Penetrate That Niche Deeply
Avoid the tendency to mass market and “shoot at the flock”. Mass marketing is beyod the scope of most companies and entrepreneurs. There are many profitable niche markets that have significant growth potential. Identify a niche market, understand the buying patterns of that niche and penetrate the market. It takes time and work but done right this effort is very profitable.
Some examples of niche markets: hotels (small and large), health spas, golf courses, gyms, car dealerships, organizations and health clubs to name a few. Almost any organization is interested in promoting their brand and brand message in a cost effective way.
Tip Number 3: Create an Eye Catching Website With a link to The Manufacturer
One of the advantages of an affiliate program is that profitable business can be developed with only a nominal investment. Given today’s technical level of internet development expertise, creation of an attractive web site is easy and cost effective. The critical part of the website however is the creation of a focused message presented in an attractive manner.
Following the creation of the site, establish a banner link with the chosen manufacturing partner that will direct affiliate inquires to the site for order creation and booking of the affiliate commission.
The manufacturer’s site must be able to design and produce labels, provide powerful e-commerce facilities for order booking and shipment and include a facility for the booking and payment of commissions to the affiliate.
Tip Number 4: Create and Implement a Sales Strategy
A clear sales strategy is the most effective path to success and profits in the private label business. Identify in writing the target niche, strategy to penetrate that niche, buying patterns, target prospects and communication material (sales collateral) and tactics to sell targeted prospects. Then implement the strategy in an organized manner and make adjustments to the strategy as conditions change. Remember the old sales adage “Always Be Closing”.
Tip Number 5: Follow Up on All Orders and Provide Feedback to Customers
As part of any effective sales effort, follow up and feedback with and to customers is critical to maintaining good customer service and obtaining repeat orders. One of the most powerful aspects of private label water sales is that happy customers tend to be repeat customers. Creation of a long customer list with satisfied customers will generate a steady stream of repeat orders and significant cash flow.
Why Marketing and Advertising are Key to Home-Based Business Success
If you are looking for a way to earn extra income or even quit your job and work part-time to bring in a full-time income, the chances are that you've encountered any number of home-based business opportunities. Some home-based business opportunities fall into the category of traditional networking marketing, where you sign up with a company to sell products and the opportunity to your network of contacts. Typically, this involves house parties or a variation of house parties, and exhausting your friends, neighbors, and family members with requests to host parties or to give you the contact information of their friends and colleagues.
Increasingly, however, home-based business opportunities are Internet-based. The lure is seductive, in that the idea of building a home-based business with a computer, keyboard, and mouse is extremely appealing. And there is definitely money to be made and many legitimate Web-based opportunities. How, though, do you separate the fly-by-night operations from those that are credible? In two words, it's marketing and advertising.
The ability to market and advertise a networking marketing plan is key to its growth and success. After all, there's an enormous amount of competition out there, and the company that has marketing and advertising expertise will always come out on top. So, when you're looking at home-based business opportunities, the first things to consider are who does the marketing and advertising, and who assumes the cost of marketing and advertising.
When you think about it, it all comes down to synergy. In simple terms, it means that two or more entities come together, and that the whole is greater than the sum of its parts. In the real world of home-based business opportunities, it means that two or three companies enter into an agreement and form a network marketing company. In the best possible scenario, each of the companies has a specialty. One company might specialize in, for example, wellness products, while another's expertise might be in helping people build businesses. The third company might be a marketing company that has knowledge and experience in Internet marketing. While each of the three companies has an area of expertise, together they can achieve much more than any of them could separately.
Of the three companies, it can be argued that the marketing company plays the most pivotal role. And, increasingly, Internet marketing companies are partnering with product and business companies to profit from the network marketing opportunity. What does that mean if you're looking for a good home-based business? It means that you don't have to do the marketing and advertising yourself. That is a huge plus for any opportunity. After all, you're probably not a whiz at Internet marketing, so an opportunity that does the marketing and advertising for you will ultimately add to your bottom line. You don't have to spend a fortune in marketing costs, yet you reap the benefits from their efforts.
Of course, the other two companies involved are also important. Again, if you're not experienced in setting up and running a business, having a company that specializes in helping people like you create their own businesses is invaluable. Likewise, a company with a desirable product and a sterling reputation will also help you succeed. But when you're begin reviewing home-based business opportunities, always look at the ways in which the company will promote the product and the opportunity. In doing so, you'll always come out ahead.
The New Formula for Success in the Music Business
Hardly anybody in the music business understands that the old formula of how to successfully promote a new act is obsolete. The record companies are all aware that there is a big problem but they have no idea what the solution is. What they do understand is that they are unable to recoup their investment in studio time with a good producer, the cost of a good video, the advertising budget, and the cost of the first promotional road tour from the profits on a first hit CD. An act must be capable of repeating and sustaining their initial success in the studio in order for a record company to make a profit because the necessary investment has increased dramatically. Ever since the mid 1990's the record companies have become painfully aware that there are no acts containing songwriters who can keep on writing more hit songs. All the new acts since the mid 1990's have one, two, maybe three good songs at the most, and any person who's purchased a CD since that time will testify to that. The record companies also know that MP3 downloading on the internet is a factor that has negatively affected their profits. Put that together with their inability to find sustainable new acts and you have the two main reasons why so many record companies are losing money. The ones that are not losing money are the ones that have a library of popular artists from the past who continue to sell. The record companies now understand that the internet is the new communications medium, it's here to stay, and they are all trying to figure out how to take advantage of it. Their pattern has always been to watch the numbers, analyze the trends, and then try to jump on board and ride the wave for as long as it lasts. If I told them what the answer is to the problems they face, they simply wouldn't know what to do with the information.
The new formula for success is to have the right factors in place first, and then to use the internet's full potential to bring the artist to the attention of the entire world.
Step 1: In order to create a hit record it is necessary to have a hit song. So what is a hit song? It's a song that is so blasted catchy that after hearing it one time people cannot get it out of their minds and they will spend money to own the CD. The best producer cannot produce a hit record without having that kind of raw material. My old friend Gary Kelgren said it best - "You can't polish a turd".
Step 2: In order to create a hit music artist on the internet, of course it is necessary to have one or more hit songs that have been properly produced, but it is also necessary to have a "hit web site". So what is a hit web site? Obviously it's one with thousands of "hits" per day but that's not the point. The point is that in the same way that a hit song works for a listener, a web site must grab a net surfer's interest within the first 5-10 seconds and hold their interest long enough for them to find the hit songs and listen to them. But it should also contain entertaining content for people to read and enjoy because a good web site is a much more complex form of entertainment. The best web sites are the ones that have great creative writing and cannot be digested in one sitting, so people will keep coming back for more entertainment. This kind of web site cannot possibly be designed by a web site design professional because real creative and entertaining writing is not for sale at any price. That means the successful artist of the future needs to be more than just a musician in order to take full advantage of the new medium because the web site needs to reflect the artist's personal expression, and nobody can do that except the artist.
Step 3: Creative internet promotion. The new formula for success may not even require an advertising budget for proper promotion of the web site in order to achieve thousands of hits per day if the promotion is creative enough. But the two previous steps are absolute prerequisites for success in the new medium. A money-losing promotional road tour will be pointless and unnecessary until a large audience is developed by building an internet fan club and selling enough CD's to warrant a road tour that will turn a profit.
The new formula also contains the potential for making the old costly distribution networks obsolete because purchasing directly over the internet could eliminate the necessity for retail mark-ups and thus maximize profits for all concerned. The Recording Industry Association of America has the correct statistics on what music is actually selling as opposed to what is being played on the radio and what the record companies are trying to market. They list The Beatles as the best selling act/artist of all time with 166.5 million albums sold in the USA alone. They list Elvis second with 117.5 million units sold, Led Zeppelin third with 106 million units sold, and the top 25 are dominated by classic rock acts including The Doors, The Stones, Pink Floyd, The Eagles and many others. I think it's very significant that those statistics are becoming geometrically times greater than the number of albums that they sold during their performance lifetimes. What has happened and is happening is that the young people of today are discovering them in droves and buying their music. Traditionally, the record buying public has always been young people between the ages of 12-25 and those demographics have not changed. What this means is that the potential for profit in new classic rock and roll music is beyond calculation.
The Missing Link Between Business And Success - Fast Business Loans
Businesses are like human lives- the more effort you put in the more you get out of them. However, sometimes luck, sometimes fate or sometimes financial circumstances work against us, to make too much of a difference. Luck and fate may be different for different people, one factor that can be same for the entire business community is that of the finance or of loans. With fast business loans, a businessperson can have an important ingredient to run a potentially successful business.
There are many factors that make businesses a success, but finance is the most important them all. Lenders recognize this and that is why they are now offering fast business loans for all business people.
Fast business loans are similar to the regular business loans, with the only difference being that the fast business loans, as the name suggests, are approved rather quickly. This also helps in getting some other advantages to the borrower of such loans.
Fast business loans allow many businessmen to clinch business deals which would not have been possible with business loans approved in normal time. In addition, the loans require lesser amount of checks to be made and allow a borrower to make arrangements for the documents after the deal has been struck.
An essential part of any loan is its features; the better the features, more will the people be interested in having a look at them. In this regard, fast business loans have some outstanding features, which will surely benefit the borrowers of fast business loans. The basic features of fast business loans are:
• The fast business loans are available for every business need i.e. from basic to the extraordinary one.
• The loans are available in all the forms, i.e. both secured and unsecured. This is good news for the business community, as this gives a fair opportunity to everyone in this field.
• The interest rates are lower than what people would imagine and with the option of choosing the loan for up to 20 years; the EMIs to be paid are also low.
• The business loans cover the whole business community and no discrimination is made towards the credit history of the person.
With these features it is almost as if we have taken no loans it’s just like we are putting in our own money for the cause.
Applying for the fast business loans is in any shape or form different as applying to any other loan. All the borrowers need to do is go and apply for the loan either online or to any lender and then follow the instructions. After you are through, the lending organization will get back to you with the loan decision in a few days.
Why Leadership Is So Important To Your Business Success
In our competitive world today, leadership skills are crucial to any successful business. What is leadership? Leadership is commonly used to refer to activities such as conducting, guiding, or directing people; initiating activity. However, leadership is also used to refer to someone who is a leader. How can leadership be applied in so many ways and what constitutes a leader in all of these situations? The answer is contained in the realization that perhaps the most fundamental characteristic of leadership, and therefore of leaders, is personal leadership.
Some individuals are born leaders while others have to procure the skill and talent to successfully make their mark as a leader. It is obvious that some individuals have the confidence and the charisma to make themselves role models for others to follow. These individuals do not require much guidance in nurturing their inherent talent.
But there are scores of others for whom developing leadership qualities is key to their success. Leadership skill training is of immense significance in the present day corporate world. Leadership skill training is imparted to concerned individuals to help them derive the maximum benefit as far as acquiring leadership skill is concerned.
At times it is not very easy for new leaders to change their role from a contributor to a leader. Leadership skill training empowers an individual to have faith in others and also assists him in utilizing his time fruitfully with others by grooming people with the aid of guidance, help, and training.
These skills may be tough to acquire, so the switchover to the status of leadership can be very demanding and at times unthinkable in the absence of effective guidance and help.
What is personal leadership? It is the ability to lead others and yourself in the direction you want your life to take. The ability to define what you want out of life and how you are going to get there is the first step in developing leadership. It is only the beginning because personal leadership means “leading”, “directing”, and “taking action”. It means living each day to the fullest. It means developing goals that you want so badly that you live each day with enthusiastic ardor for your goals, yourself, and all who are close to you. Knowing what you want out of life; knowing what success is to you; knowing what your goals are; knowing that you are going to achieve those goals regardless of what other people think, say, or do, is the essence of personal leadership.
Personal leadership also means “accountability”. It means that you have decided to use the talents that are unique to you and will develop them further to reach your goals. It means that you realize that you have the potential to develop further. It means that you have determined the course of your destiny—you are the master of your life.
Leadership training also helps leaders who have the inherent talent in them to advance their ability and sense of judgment to transform themselves into leaders of great repute.
Work For Success In Your Business
Home work business opportunities are increasing all the time. Running a business is not the easiest thing to do. The difference between people who succeed at home work businesses and those who don’t is the way their run their business.
People who earn wealth in a work at home business know that you need to focus on profits. If you keep focused on profits, you will have wealth. If you set a goal of a certain amount and when you reach that amount you stop working for the week or month, you will never get wealthy.
You should not quit your day job until you make enough or more money from your home business for three consecutive months. Since you still have bills to pay, you need to keep a regular paycheck coming in. It is possible that you may have more bills if your home business venture requires materials. The three month is not a rule set in stone but three months is a good cushion period for a new business.
It is advisable to find one thing and stick to it. If you jump from one business to another it will be like starting over every time you change. Offering a variety of products or services may cause you not to do a good job on everything. Just because you are a good painter does not mean that you are a dry wall expert. If you want to expand your horizons at a later date, that would be okay. It would also give you time to research and practice before expanding your business.
In looking at a new home work business opportunity, think strategy not tactics. A strategy is made up of different tactics. Pricing, advertising, customer service, distribution, etc are all tactics. All these tactics pull together as a strategy to make up a successful business.
Experts on business believe that it takes seven years of very hard work before you make serious money with a new business. They advise not chasing money. The more you chase money, the more it will elude you. If you work hard and work smart, wealth will come to you.
A smart business person will not base their business on a fad or something that will fade away in three months. Pet rocks are a good example of this. Base your business on something that is solid and will last. Many business owners have been left with nothing by chasing “pipe dreams”. If you base your business on something you know and like, you will work hard to make it succeed.
Home work business opportunities are out there waiting for energetic, hard working people. Success and wealth can be found if you want it bad enough. Research, planning and strategy are all part of a home work business.
Driven to Success by Digital Business Cards
For years, businesses have been using business cards to entice new customers or to keep contact with existing ones. But as society changes and technology evolves, promotional materials including business cards have become more and more high-tech. Needless to say, it is essential for every business that their advertising materials communicates effectively what is distinctive about their business and what sets them apart from their competitors.
Today, there is a better and more cost effective way of marketing your products and services – that is through digital business cards. But what exactly are these digital business cards? In essence, it is a pocket size CD-ROM roughly the same size as a typical business card that can be played in most electronic equipment that have CD drivers. With digital business cards, your customers can actually access your site, know your products and services and have up to date information with just a click of the mouse. Compared to brochures, catalogs and newsletters which need to be printed every month or every quarter to include new additions in products or services, digital business cards eliminate the need to print brochures every month. You only need to change or improve your website to accommodate new products. From the digital business card itself, customers will already be able to know whatever new products you have. Hence, handing out digital business cards can better provide your customers with better and fuller access to what you have to offer.
Imagine providing your customers large volumes of information for less than the cost of a standard catalog printing. You can better equip your customers with what they need to know regarding your products and perhaps you can encourage them to try your services. Doing so, your marketing tactic will have a new life and meaning when you start to use this technologically advanced advertising tool.
Digital business cards can also make you stay ahead of the competition. Envision you and your competitor handing out business cards at the same time. Your competitor is giving out the standard business card strategy while you are handing out digital business cards. You would notice that your unique strategy would create good impression to you and your business. Customers would also be fascinated with your distinctive tactic and would be encourage to visit your web site and better yet avail of your products and services. Hence, this is a good way to get noticed and stand out among the rest.
Digital business card is becoming the ‘it’ tool in the business market today. The endless possibilities it offers and the savvy professional look that it gives can really offer several benefits to businesses. It has, in fact, become one of the most cost effective and good marketing tool to hit the electronic media business.
Serving Valued And Essential Customers Is Key To Business Success
Share your knowledge about your product or service with your customers. You will find that teaching customers will help you learn how best to build and manage your business.
Imagine yourself as the customer desiring to purchase a wedding cake. Your first step may be to visit a local bakery who you know bakes cakes and other goodies. The bakery employee listens to your request for a wedding cake. He or she may show you pictures or actual cakes they produce and give you a price for each. You choose a cake, and arrange for delivery or pick-up. You leave the bakery shop. The visit was professional and courteous. You will probably receive a satisfactory wedding cake. You might return to this bakery again the next time you need a wedding cake or any other kind of baked goodie……or you might not. There was no particular connection in this meeting and transaction.
Now choose a bakery that specializes in wedding cakes. Perhaps when you walk through the doors you immediately feel as though you are at a wedding reception. The shop is decorated with several different themes of weddings. There is nothing but wedding cake samples everywhere. You can take a sample home with you if you like. This shop is perhaps a family-owned business for more than 100 years. Most of this family is unmatched in their knowledge about baking and wedding cakes specifically. The owners have authored or co-authored cake cookbooks and maybe even own some patents related to utensils used for baking cakes.
If you express interest in their wedding cakes, whoever waits on you will most likely ask you about the specific wedding plan. They will inquire as to your preferences for taste and texture. They will show you a variety of wedding cake themes. When you make your choice they will also offer a selection of other items or services associated with weddings, wedding cakes, wedding receptions. They may have copies of books they authored or co-authored or they recommend about weddings in general and the wedding cake. When you leave their bakery, they will hand you a business card with their contact details and website address in case you have more questions when you get home.
Visiting this bakery was a wonderful and gratifying experience and you will have the same sort of feeling when you visit them online. Their web site will be filled with helpful information and beautiful photographs of wedding cakes they produce.
This type of wedding cake bakery is a prime example of a business that embodies the single most important principle that has fueled the success of many business owners. The principles can be applied to any type of business. The central message is “connect with your customer.” Love, cherish and listen to your customers. Teach your customers everything you know so you can learn from your customers how to serve them better. You can be satisfied that you are offering quality services or products that customers truly need, enjoy, but above all “want.”
If you are truly interested in building a successful business, there should be no one more important to you in your business life than your customers. Connect with your customers via the internet, via publications and articles, via television, magazines and newspapers. Remind yourself that serving valued and essential customers is your number-one priority and is the key to a successful business.
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Super Success With A Home Business
I’m rethinking my position on home businesses. I still think selling nick-knacks is insane and has probably been induced by a combination of lost personal dreams and confidence and also a thuggish predatory distributor that feels no shame in misleading others for the benefits of their own ends. On the other hand, I think having a store that sold knick-knacks would probably be just as depressing. But, back to the more positive side of this story.
I’m thinking a home business might be the way to go. Don’t get me wrong, I think that Dr. Laura is so laughably ridiculous that I need not bother pointing out her nonsense (she does a good enough of a job of that). I do think, however, that perhaps the blind pursuit of corporate success has brought unintended diminutions to our sense of camaraderie and community; within our families and the greater population. Maybe, taking a step back, moving at a schedule that is set by your priorities other than a human resources administrator could potentially get us back to putting humanity in a position of value.
Challenge yourself mentally. Find feelings of accomplishment through work. Earn money that you can use to take care of your family. Do all of these things, but allow them to be part of a balance in your live where personal values and others are the priority. And you, you need to be the priority also. Your home business needs to be working for you and not the other way around. Finding success in your home business needs to also be done by having the business actually be something that interests you. Not, just some product that is sold as your financial freedom by some unaccountable internet site.
I often think about some of the problems that arise from the excessive demands of corporate agendas. It just might be possible that finding satisfying work in one’s home business can be the missing link to reintegrating happiness in all the aspects of our lives.
Turn Your Passion into Business Marketing Success
I have heard repeated consistently from successful entrepreneurs are ”... you have to love what you do to be a success” or “...whatever you do, do what you love.” I am here to validate those words and uphold their significance and impact.
Have you found you would like something much more gratifying in your career?
- Branching out into your own business but you’re not exactly sure what you want to do or,
- Knowing what you want but not very excited about the marketing part of having a business?
There are many research sources available online or right in your own community. You will find great statistics and programs available to help you with your search. I will provide you with an additional approach. The importance of following your passions and your strengths is second to none.
I’ll share my experience with you. I wanted to have my own business, make my own hours and be filled with gratification in the work (passion) I was providing. In my career search I found Personal and Professional Life Coaching. It definitely brought the gratification and passion I was seeking, however, marketing was the last thing I wanted to do.
I remember saying to myself, months and even a year into my business, “who did I think I was that I could leave corporate life and start my own business? I’m going back to the work I know.” Yes, I knew the work, but it was no longer satisfying. Thankfully, my inner voice challenged me, and I began to look inside at my strengths and passions. I compared what I knew of myself to what I was doing. They didn’t match up.
Four questions came to my mind at that time and continue to surface periodically:
- What do I want?
- What do I need?
- What was giving me energy?
- What was taking my energy?
After taking a good look at myself, my business, and the path I was on, I realized the only part of passion I was following was helping others in their business and even that was very generic. When I began to follow MY strengths, MY passions and MY style, a niche was born...Marketing On The Playground (TM). Here was the turning point: I gave myself permission to market MY WAY and have since created programs to help others market THEIR WAY! Isn’t it funny how those things we repel can become something we embrace when we choose to look at it through different doorways. I knew I enjoyed humor, play, color, helping women in their business and being unique. At the time, I just didn’t know how to integrate what I enjoyed into a business, not to mention, LOVE every minute of it. By focusing on the approach that works for ME, a fun, dynamic and gratifying business is evolving.
We have all heard the phrase, “you can’t see the forest for the trees”. This seems to be a consistent challenge to all of us -- I’m including myself. Do not discount the most obvious in your strengths and your foundation. Stop and look at what you have accomplished, the expertise you have and the network of professionals you have at your fingertips. I.E. Have you come from a nursing background and want to go into your own business? Look at the pieces you have and develop what YOU want from your background and foundation. Check out LeaRae Keyes, RN, Executive Director of www.nurse-entrepreneur-network.org. Take a look at what she has created from her background and expertise.
Here is another tip for you. Do you think we create our businesses alone? Even though we have our home offices or an office space outside of the home, we are human beings – we need interaction, a pat on the back and different ideas to bring substance, quality and fun into our lives and our work. DON’T DO IT ALONE! Create a success team. I have been meeting with my success team every week for the last three years. I would not be where I am today without them.
I cannot say this enough -- Whatever you do, do what you LOVE! Thank you for the opportunity to share these tips with you – I wish you well in your business journey. Don’t forget; give yourself permission to create your business/passion. I have no doubt of your success when following your passions and strengths.
The Chief Cause Of Business Failure And Success
Business rises and falls on leadership. According to business guru, Brian Tracy, “Leadership is the most important single factor in determining business success or failure in our competitive, turbulent, fast-moving economy.” Still not convinced? Based on a study by Jessie Hagen of the US Bank, here are the main reasons why businesses fail:
• Poor Business Planning
• Poor Financial Planning
• Poor Marketing
• Poor Management
Proper application of these key factors is a function of good leadership. Let’s look at some of the conclusions of the US Bank report. According to Hagen’s study, in the Business Planning category, 78% of businesses fail due to lack of a well-developed business plan. It boggles my mind that so many people go into business without a plan, as if it were the ice cream flavor-of-the-month! Is it any wonder that when I came across the DEA Police & Government auction site of confiscated property, there is a gleeful statement that declares, “Most businesses fail within their first two years, so chances are, you will come across some relatively new merchandise. At (our) auction, get what you need without paying full price.”
If you just rolled out of bed with ‘a great business idea’ and don’t want to be a part of this grim statistic, run to your nearest bank, get a free business plan template, and write your plan now! Honor the time-proven cliché, “If you fail to plan, you plan to fail.” Leadership is about planning for success before it happens. Sun Tzu, the 6th century Chinese philosopher, in his epic work The Art of War, gave some sound business advice that still applies today: “When your strategy is deep and far-reaching, then what you gain by your calculations is much, so you can win before you even fight. When your strategic thinking is shallow and near-sighted, then what you gain by your calculations is little, so you lose before you do battle.”
In the Financial Planning category, a whopping 82% of businesses failed due to poor cash flow management skills followed closely by starting out with too little money. Business leadership is about taking financial responsibility, conducting sound financial planning and research, and understanding the unique financial dynamics of one’s business. Before even starting a business, show your plan to your accountant and get their counsel. What a concept! Asking for the advice of someone who sees the bottom-line realities of business day in and day out; someone who sees the birth certificates, successions, and autopsy reports of thousands of business entities. It just makes good business sense. But many people will ignore this advice and eventually meet with business disaster. [Word of caution: don’t rely on just one opinion. Get at least two or three opinions from different accountants to get a more informed view].
The third business failure factor profiled in the report, and a critical one, was Marketing. Over 64% of the businesses surveyed in the Marketing category failed because of owners minimizing the importance of properly promoting their business followed by ignoring their competition. Again, as a business leader, you must be able to effectively communicate your idea to the right people and understand their unique needs and wants. Leadership is all about taking initiative, taking action, getting things done, and making decisions. If you’re not doing anything of significance to market and promote your business, you are most likely headed for business failure. I recommend every time you get up in the morning, jot down 5 new things you can do to promote your business and go DO them! If you can’t think of anything to jot down, I highly recommend reading Jay Conrad Levinson’s book, Guerrilla Marketing, which has oodles of useful information and tips on promoting for small business.
Know your competition. Leadership is also about providing value to people. If your main competitors are all providing a better quality and lower priced product than yours, how can you possibly create any value? Either you harness your strengths to provide different benefits such as speed, convenience, better service; lower your price and improve quality; create a different product for an unmet demand; or get out of the game.
Finally, one of the most important reasons why businesses fail is due to poor management. In the Management category, 70% of businesses failed due to owners not recognizing what they don’t do well and not seeking help, followed by insufficient relevant business experience. Not delegating properly and hiring the wrong people were major contributing factors to business failure in the Management category.
Leadership is about knowing yourself – understanding your strengths and weaknesses. Leaders are aware of their potential. Losers ignore their potential. Leadership is ultimately about influence and delegation. As a leader, you must have the humility to be able to surround yourself with people who are brighter than you and who can make up for your weaknesses and limitations so you can do what you do best: seize the day and lead!
Your Big Success In Baby Apparel Business
Baby apparel business is a lively industry. In the whole world, every eight second a baby is born. That means, at least seven babies in a minute!
So, can you imagine how big the business is.
However, not all gets a big success. What made them fail?
Before talking about the failure, let’s take a look at what it takes for a successful baby apparel business.
• Materials
Those who wish to be a serious player in the business have to expertise this first. Get to know the materials. Why is it so important? Baby’s skin is quite sensitive. You don’t want your product to be the trigger for a baby’s allergic and moms will talk about it and the next thing you know, no one is buying your baby apparel products. Get only the best materials, safe ones, for sure.
• Design
Get a designer if needed. The apparel should be simple yet cute. Baby is all about being cute. No one is buying ‘sad-looking’ baby clothing. Try to prepare designs for all weathers to make the hit all year. Or, you might be able to specialize in winter baby clothing, for example. Also, it is best to make it simple. Onesies or outfits that come in one piece, open in the front, have zippers, or snap buttons are something moms are crazy about for they are easy to put on.
• Colors
Use bright colors. It doesn’t have to be blue for baby boys and pink for baby girls. Yellow and green are the new trend on baby fashion. Explore with colors. Imagine how they look on babies, because babies are good in any colors at all.
• Mix and Match
If possible, try not to make or sell only onesies or t-shirts and pants. Get caps, socks and shoes with the same design and colors. It can boost selling. Those moms don’t have to browse for the accessories for you have prepared everything for them. And for buyers who plan to give it as a present, they must be contented for they have all items in one package. Some baby apparel products prepare such a thing for newborns only, actually, it is also possible for older babies.
So, those are the aspects for a success baby apparel business. Disregard them is the beginning of a failure.
There is also one other way to success that might be useful in this era of internet. Get an online store. It's estimated that consumers spent $44.5 billion on internet-based goods and services in 2000. So, selling on the net is a great option you need to consider for a success in your baby apparel business.
What Is The Number 1 Determinant Of Success In Home Based Businesses
What is the most important factor in your success with a network marketing or MLM type business? In my experience, the most important factor in success in any of these businesses is the person who sponsors you or that you sign up under...
1. What level of success are they having? Can they prove it to you? If they aren't successful, how can they help you? Internet businesses take a lot of knowledge to correctly market and build. Buying leads that are not targeted enough to your business and have probably been sold 3-5 times already is not going to work.
2. If they are successful, is their system duplicatable? Some people are successful but you can't do what they have done. Do they already have a website like WAHM that has thousands of subscribers? or maybe they have a radio show? Or they signed up someone underneath them that has a large percent of there actual success... Or in a lot of cases, they just got in early and everybody signed up under them by default - and you cant duplicate that!
3. Do they have an unlimited budget of money or time to spend on the business that you cant duplicate? If they are just buying their traffic and you can't then they really cant teach you anything...
There are people out there who are making lots of money and are driving traffic to their business with a combination of pay and free resources, but you have to find that person. And then make sure they are truly willing to teach you the ropes and not just tell you whatever it takes to get you signed up into their business...
Your Home Business Opportunity: Your Key To Financial Success
In the era of the internet, there are few real barriers that now stop the enterprising person from starting and running a business from the comfort of his own home. Anyone who has a computer and an internet connection can now participate in the great economic boom that the rapid technological advances of the past decade has made possible. In other words, there is absolutely no excuse for not taking advantage of the economic opportunities that are now literally staring us in the face.
Today, many people are stuck in jobs that offer them no real prospect of success, in the sense that they themselves define it. Most of us want the same things when it comes to a job. Indeed, studies have shown that what employees all over the world want are remarkably similar. For instance, we all want a sense of “being in on things,” or participating fully in whatever is happening in the company, and not just being at the fringes of important events. Employees also want a sense of accomplishment, of moving forward, of improvement. This can either be found in work that is stimulating, or in a system wherein merit and achievement is rewarded.
Surprisingly enough, money is not even at the top of the list when it comes to what workers want, though that is, of course, an important factor. The primary reason that people work, after all, is to be able to eat and provide for all the other basic needs that human beings have. If work is not compensated well, then workers will be dissatisfied. And this is exactly the situation in most areas of the globe today. Even in America, which is widely considered the richest and most economically prosperous country on the planet, people still suffer through silent indignities which cause them to be unhappy with their work.
The solution, of course, is that they stop working for someone else, and start working for themselves. No matter how rich or generous an employer, there is a limit to how much he can give. He is a businessman, after all, and what businessmen do is try to increase profits and reduce expenses. In the eyes of an entrepreneur, salaries and wages are expenses. And again, expenses are to be reduced, not increased.
With the home business opportunities available today, working for one’s self has never been easier. No matter what skills or talents you have, there are probably one or more home business opportunities that will suit you. In fact, the biggest problem you will probably face is sorting out all the various home business opportunities that will be made available to you. So, if ever you find yourself working in a job that no longer satisfies you, try working for yourself for a change. You might find that it’s perfect for you.
Writing Business Articles? Follow These 5 Steps To Business Writing Success
Business articles are a great way to let readers searching the Internet know everything about your new or existing company, and what you can offer them in your unique products and services.
You may be a company that only does business on the Internet, or a Brick & Mortar retail store that would like to increase their online presence via your web site to create additional exposure internationally or worldwide, and increase your customer base.
No matter what type of business approach you take, you will realize that finding a variety of marketing avenues to reach new potential customers is one of the most important components for the growth of your new or well-established business.
When you finally decided to test the waters in article writing because you wanted to add it to your overall marketing plan, I’m sure you will quickly realize that this is a very powerful, yet cost effective way to reach enormous amounts of targeted traffic!
However, in order to reach your desired traffic online, you must not only create value added, informative and creative articles, but you must place them on the Internet for people to find and read. If you’re not sure where to start, you can use my 5 simple article-writing steps as a guideline, and create your own writing style and article distribution plan that will work best for you:
Tip #1: Have a complete understanding of the business you’re in, the product and services you offer, and don’t over sell and underachieve your readers!
I’m surprised how many times I read an article where some company is telling me they will offer you the world, and when you visit their web site, it looks like they actually do offer you the world, a lot of dirt, and the some of that smelly stuff.
Example: Company XYZ expresses that they’re #1 in customer service online, and when you provide a link to your site for your readers to view your claim that you wrote in your article, the reader navigates your site, and quickly they notice you have no access to a live customer service chat service, any toll-free numbers to reach a customers service specialist, and all you’re providing them is an email address saying that you may get back to them sometime after the summer beach season is over. If you don’t offer the best customer service on the Internet or planet, don’t even think for a minute to convey that message to your readers.
Tip #2: Don’t get business article writing mixed up with a press release!
Writing press releases are a good way to get the message out that your company offers a unique and exclusive product in the market, and you want to introduce it with a bang, or that your business just hired a top executive that will drive your company shares straight up in the stock market. Writing your business article is slightly different, you want to use your article to express your company’s best features and benefits offered.
Write about how you can save time and money, or give them a better lifestyle, how about your products/services offer customers that give them complete “Peace-of-Mind”. Believe it or not, people do searches to find your products and services to either solve a problem, or possibly to fill a desired need they have. You have to tell them how you’re going to solve their problems, and fill their needs, and put it in writing.
Tip #3: Find out who your readers are, and write your article in their language!
Nothing is worse than when I come across an interesting article, and I find out halfway through, there is a completely different language that I don’t understand. There are many business writers that have a technical writing background, and when they communicate their message in the article, readers may stumble on your article that is saturated in technical mumbo jumbo that only tech savvy individuals understand.
When you start preparing to write you article, think about your people you want to reach, and who will be interested in reading your information, because if you’re writing for the non-technical person, and you put a ton of information that the average individual won’t understand, your message will definitely be lost and your readers you’re trying to attract will move on and find another article that is easier to read.
Tip #4 Once you have written the perfect article, now you want to know how to reach your targeted readers!
You wrote the perfect article, and it is jam packed with your features and benefits. You’re telling your potential readers how to reach you, but they won’t be able to reach you if you don’t take the steps to get your article out there on the web.
The best way to get your company article distributed is through ezine and article distribution directories. You may decide to only submit your articles to a select few of the top article directories that offer a high volume of traffic, but I would suggest that you consider also submitting to a variety of smaller ones, because you never know where they will be picked up from and prominently placed for inbound traffic.
One of the biggest changes happening with article directories is that you will find more niche targeted business content distribution sites that focus on your related themes. Highly consider these sites, because they not only offer you more category options, these sites will eventually be classified as an authority site on your specific business topics.
Tip #5Your Author Bio can make or break the goal of your article!
Believe it or not, but your Author Bio is probably the most important piece to your article puzzle! You worked very hard on your article, and you took the time to make sure your message was clear and to the point, but what I find with many well-written pieces is that they end with a very weak author bio. It’s like winning your customer over with a knockout presentation, and then not asking for the sale.
The same goes with your Bio, you should not over sell, but you definitely should let your readers know you’re the expert, and that everything you talked about in your article will be explained in more detail once they click through your hyperlinks. If you’re talking about a specific product or service and you have several pages with more information, normally most directories will allow you to place up to a maximum of three links including your main index page. Take advantage of this, and always maximize your links that will give you many optimizing opportunities.
These tips are pretty straightforward, and most of you would consider them to be common sense, but even the best article writers sometimes get off track, and may forget some of the fundamentals of writing. It’s always good to get some outside tips to get you right back on track. Take my advice and use it as a tool to help you design your own writing style, and before you know it, your article will be flooding the Internet with business flair!
Using Strong Keyword Density Can Bring Success In Advertising Your Business
The ease of finding a site, product or service through a natural search online is what customer’s desire. The ability to simply type in a word or phrase and pull up a site that offers a relevant item is key. The only way that this can be offered is through optimizing your site or ads keyword density. You have to offer all words that are directly related to your product or service so that a customer can quickly and easily find your site with little chance of choosing a site that is no where near what they are searching for.
Importance Of Proper Keyword Use
It is said that over 134 million people search for services or products online simply through the use of the search engine. This is why your keywords are so important. The crawlers and web robots see searchers words and run I through sites ort ads that are relevant and then prompt a list of sites that could assist the customers. If incorrect keywords are used a customer could run into a site that is nothing similar to what they are even looking for. This is why is can be so dangerous for youth Internet users. They run the risk of entering a word or phrase that could pull up adult content that is unsuitable.
Setting Your Keywords Up For Success
You should take your keywords that are directly related to your site and use these first. Next you should take any words that offer the same meaning as the first set of words and use these. An average of 100 keywords has been found to be successful. You will be ensuring your customer the easiest route to your site, saving them time and effort.
One method online that aids you in setting up your keywords correctly is Google Adwords. You set up your site and your ad with your chosen keywords. If your keywords are found to be relevant you can post your ad. If the Google team sees them as irrelevant you have to change or ad words until suitable. You can use a keyword tool to help you find words that offer the same meaning ensuing that all bases are covered you can say. You are also given the ability to track and see how successful your ads are and if they should be altered to bring your business further success.
Search Engine Optimization
Optimizing your site or your ads keywords can mean a world of difference in your potential customer visiting your site or your competitor’s site. You could be losing customers and profits with a poor choice of keywords. If you are interested in learning more about building better keywords for your site you can search the Internet for articles or other areas of information on SEO or search engine optimization. Here you can find step by step results that can assist you in setting up your keywords in the way that will bring you the most site traffic, sales and profit in the end.
Your Home Business Success Starts With Your Passion
In whatever career you may find yourself in, there is no such thing as "information overload." Know as much as you can, do what others do, and what the entire company does. Equip yourself with a total knowledge of your work environment, enough to make you feel like you own the network. Who knows, you may someday.
Walking an extra mile, being organized at work, honesty, trust-worthiness, dependability, being a team player, loyalty, and resourcefulness are the must-be characteristics of your passion.
Are you the type of worker who is always looking forward to Monday morning? Or you are the type of worker who’s pleading and hoping that it will always be Friday the other day? There are workers who are called TGIF workers? What is TGIF? TGIF stands for Thank God It’s Friday. TGIF workers can’t wait for their minimum of 8 hours a day to finish. If you classify yourself as a TGIF worker, then you are certainly lacking something or missing something important in your career life – passion.
What does it take to be passionate in your job? There is always that old maxim “Do what you love the most.” A passionate worker always has the appetite to go to work every day. He or she doesn’t mind if it's Monday or Friday. He or she treats everyday as an important day in his or her career life. What do you think is the result of being a passionate in your career life? When you are passionate in your job, you enjoy it and even seek for more. There is always the idea in your mind that you can always do better than that. You are not satisfied to mediocre work. And it pays to be a passionate worker not because you will be accelerated into higher position nor you will be given extra compensation, but because you can get things done in your work with a sense of appreciation.
In your work as an entrepreneur at home, you got to have extra passion. Why do you need it? You might be asking. Take this for an instance; can you able to sit a little longer whenever a meeting comes? Can you stay a little longer if you’re transacting some business matters to a customer that asks too many questions? In short, can you be patient enough but maintaining the passion in you? You can be energetic enough in your work but it demands greater than that. Still, you need passion in your work.
So, what separates a passionate worker to a worker that only minds work?
People who practice passion in their work always perform their work at their best. They always strive for perfection in everything. They see perfection as unattainable in most things. But their eagerness drive them much nearer to it than those whose laziness and despondency make them give it up as an imperfection. Passionate workers put extra care in their work and they aren’t satisfy for anything less.
At this point you might be asking either one or more of the following questions:
1. Do I need passion even though my work is just a home business?
2. To whom will I use passion?
3. What will passion do for me? What is its impact in my performance?
4. How may I know my passion?
The last question on the list is very interesting. In one way or the other, passion creates a difference in terms of performance between a passionate worker and the other. What do you like the most? What are your interests? What type of job do you enjoy the most? The answers to these questions vary depending on the personality of a worker. But whatever will it be, if you can answer the questions then that will be your checklist on how you may know your passion. Each worker has different passion. One’s passion is not the same with the other. Your job as a home business representative takes a little talking to different people. If you found that your passion is more on communication, then you are really entitled for the home business. If you like to deal with different people and enjoy front liner’s job, you are really fitted for the home business.
Can Your Behavioral Style Impact The Success Or Failure Of Your Home Based Business?
Are you a risk taker? Do you like to interact with customers? Are you the type of entrepreneur who likes to work on group projects in collaboration with others? Or do you prefer to work
alone analyzing detailed work?
A lot of questions, but if you are going to be successful in your home based business, the answers could be critical to your success!
Understanding your behavioral style can help you succeed in your home based business, whether your work requires you to talk on the telephone with vendors, meet in person with customers, work with others to deliver your products or communicate over the Internet. Every style has strengths and limitations. And strengths if overused, can be weaknesses.
Most people have a primary behavioral style that is their natural approach to how they tend to respond or behave in certain situations. The DISC® model provides a quick and easy way for determining your behavioral style. Most people are unaware of their behavioral style, yet their close friends, family members and even co-workers can often tell what motivates them. Getting in touch with what motivates you as an entrepreneur and what motivates your customers is an important tool for a home-based business. It can impact your bottom line and provide direction in all that you do!
Here are the four behavioral styles: “D”- is the dominant or the risk taking style. If you are a “D” you are likely to prefer entrepreneurial pursuits where you can lead projects and present new ideas. You will have no trouble contacting the CEO of a major company and scheduling an appointment. You might have a tendency to be a bit heavy handed and if you’re not careful, you could chase some customers away. The “I” style is the people oriented style, motivated by recognition and interaction with others. If you are an “I” you will be great at marketing your business and persuading customers to buy your products. You may even get your foot in to door with a customer when your product or idea is not well thought out and this could cause you to lose a sale. The “S” is the Steadiness or team player style that tends to be cooperative and prefers to work in settings with others.
If you are an “S” style you will excel in projects that provide clear steps and processes that are sequential. You will do well with customers who like your dependability and you calming reassuring nature. You may be challenged with changes to your processes or your projects and you may have to work harder when responding to changes. If you are a “C”, you are analytical and logical.
You are reserved and business like in your demeanor and are quite comfortable working alone. Your customers will appreciate your attention to detail and the high quality of your work. You may
be challenged with in person meetings or criticism of your work and you will need to take care to meet customer deadlines.
Because most home based businesses are operated by sole proprietors or micro businesses, understanding your behavioral style is a quick and easy way to get real feedback that will forever change your business life! When you are in touch with your behavioral style you will learn what motivates you, become more aware of your own style preferences and biases, and understand how you react when you are frustrated or under stress. Moreover, you will be able to learn how to communicate more effectively to meet the style preferences of your customers, your business partners and your vendors.
So what style are you? What about your customers? If you have a home based business and or have a business that is operated primarily on the internet, it will be critical for you to adapt your ads and even your website, to appeal to the several behavioral styles mostly likely to be reflected in that environment.
Because most of us have a combination of styles, to determine your overall behavioral profile, you should take an online assessment. Once you learn your real style, you are in a much better position to gauge others and align your business accordingly.
Knowing your behavioral style and how your tendencies impact the way you conduct your home based business will be critical to your success or failure.
Warm regards,
Dr. Devona Williams
Kenny Anderson