Are you a risk taker? Do you like to interact with customers? Are you the type of entrepreneur who likes to work on group projects in collaboration with others? Or do you prefer to work
alone analyzing detailed work?
A lot of questions, but if you are going to be successful in your home based business, the answers could be critical to your success!
Understanding your behavioral style can help you succeed in your home based business, whether your work requires you to talk on the telephone with vendors, meet in person with customers, work with others to deliver your products or communicate over the Internet. Every style has strengths and limitations. And strengths if overused, can be weaknesses.
Most people have a primary behavioral style that is their natural approach to how they tend to respond or behave in certain situations. The DISC® model provides a quick and easy way for determining your behavioral style. Most people are unaware of their behavioral style, yet their close friends, family members and even co-workers can often tell what motivates them. Getting in touch with what motivates you as an entrepreneur and what motivates your customers is an important tool for a home-based business. It can impact your bottom line and provide direction in all that you do!
Here are the four behavioral styles: “D”- is the dominant or the risk taking style. If you are a “D” you are likely to prefer entrepreneurial pursuits where you can lead projects and present new ideas. You will have no trouble contacting the CEO of a major company and scheduling an appointment. You might have a tendency to be a bit heavy handed and if you’re not careful, you could chase some customers away. The “I” style is the people oriented style, motivated by recognition and interaction with others. If you are an “I” you will be great at marketing your business and persuading customers to buy your products. You may even get your foot in to door with a customer when your product or idea is not well thought out and this could cause you to lose a sale. The “S” is the Steadiness or team player style that tends to be cooperative and prefers to work in settings with others.
If you are an “S” style you will excel in projects that provide clear steps and processes that are sequential. You will do well with customers who like your dependability and you calming reassuring nature. You may be challenged with changes to your processes or your projects and you may have to work harder when responding to changes. If you are a “C”, you are analytical and logical.
You are reserved and business like in your demeanor and are quite comfortable working alone. Your customers will appreciate your attention to detail and the high quality of your work. You may
be challenged with in person meetings or criticism of your work and you will need to take care to meet customer deadlines.
Because most home based businesses are operated by sole proprietors or micro businesses, understanding your behavioral style is a quick and easy way to get real feedback that will forever change your business life! When you are in touch with your behavioral style you will learn what motivates you, become more aware of your own style preferences and biases, and understand how you react when you are frustrated or under stress. Moreover, you will be able to learn how to communicate more effectively to meet the style preferences of your customers, your business partners and your vendors.
So what style are you? What about your customers? If you have a home based business and or have a business that is operated primarily on the internet, it will be critical for you to adapt your ads and even your website, to appeal to the several behavioral styles mostly likely to be reflected in that environment.
Because most of us have a combination of styles, to determine your overall behavioral profile, you should take an online assessment. Once you learn your real style, you are in a much better position to gauge others and align your business accordingly.
Knowing your behavioral style and how your tendencies impact the way you conduct your home based business will be critical to your success or failure.
Warm regards,
Dr. Devona Williams
Kenny Anderson
Can Your Behavioral Style Impact The Success Or Failure Of Your Home Based Business?
Creating Your Businesses' Sense Of Style
The look of your business-and a great design concept-can make a powerful impact on customers and help generate revenue. That's the word from Susie Mendíve, a graphic designer who has spent years helping brands-from nonprofit organizations to large beauty companies- create their own unique image.
Mendíve believes it is important to create an image that is consistent throughout-from Web site to letterhead to the storefront window. The image should clearly communicate what it is your company does.
Here are her five tips to step up your business style:
• Observe, observe, observe. Consider your favorite clothing designers, boutique hotels you love and your must-have magazines. Each of these can provide clues to how they created their business style through hangtags, labels, menus, drink napkins, font choices, color schemes and Web sites.
• Get organized. Every small business has a similar list of tools, including a logo or specialized version of their company name, letterhead, stationery, business cards and a Web site that shows current and potential customers that it is in business. Take time to think about your customers and what they need from you and your business.
• Go digital and save money. Forrester Research recently found that 42 percent of small businesses are marketing or advertising their business online. A Web site and e-mail address are musts.
• Find the right partners. It can save time and money to have an outside expert help with the process. For example, a company such as Network Solutions can help you create a Web site, design a logo and even drive traffic to your business. You can even design your Web site yourself with their Do-It-Myself easy-to-use Web templates, or have one of their Web designers create a site for you.
• Style equals advertising. Make sure your style is consistent across all elements of your business. This conveys a sense of attention to detail and helps build consumer confidence. It's also important to use that style wherever you can-a branded envelope may be seen by more than just the recipient of your invoice.
What Is Your Investment Style?
Knowing what your risk tolerance and investment style are will help you choose investments more wisely. While there are many different types of investments that one can make, there are really only three specific investment styles – and those three styles tie in with your risk tolerance. The three investment styles are conservative, moderate, and aggressive.
Naturally, if you find that you have a low tolerance for risk, your investment style will most likely be conservative or moderate at best. If you have a high tolerance for risk, you will most likely be a moderate or aggressive investor. At the same time, your financial goals will also determine what style of investing you use.
If you are saving for retirement in your early twenties, you should use a conservative or moderate style of investing – but if you are trying to get together the funds to buy a home in the next year or two, you would want to use an aggressive style.
Conservative investors want to maintain their initial investment. In other words, if they invest $5000 they want to be sure that they will get their initial $5000 back. This type of investor usually invests in common stocks and bonds and short term money market accounts.
An interest earning savings account is very common for conservative investors.
A moderate investor usually invests much like a conservative investor, but will use a portion of their investment funds for higher risk investments. Many moderate investors invest 50% of their investment funds in safe or conservative investments, and invest the remainder in riskier investments.
An aggressive investor is willing to take risks that other investors won’t take. They invest higher amounts of money in riskier ventures in the hopes of achieving larger returns – either over time or in a short amount of time. Aggressive investors often have all or most of their investment funds tied up in the stock market.
Again, determining what style of investing you will use will be determined by your financial goals and your risk tolerance. No matter what type of investing you do, however, you should carefully research that investment. Never invest without having all of the facts!
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