Why you should write articles to promote your business

Writing articles can do all of these and more. You can vital get exposure for your web site, or the product / service you are promoting by writing articles.

This will not happen over night, but if you write one article a week the number of links you can build up for your site will grow steadily, and each one of those links helps you

become more visible on the internet, helping your potential customer base find you rather than your competitors.

Why go the all the trouble of writing and submitting an article, well these are some of the benefits of submitting articles

Increased number of back-links to your website

You can targeting different keywords and key phrases

Ge links back to your site from your article content

Authoritative back-links - establish yourself as an authority on your product or service

Increase traffic to your website

Increase your search engine position

Why we need to Write and Submit Articles?

1. Free advertising

Promoting your web site by writing and submitting articles is the best way of creating more visibility for your website, product or service. It is free to do and all it takes is your time to write the article. How often do you get the chance to advertise your business free of charge and at such length?

2. It isn't hard to write an article about something you know as well as your own business

Writing an article about your business is not that hard, after all you talk to your customers about every time you have a conversation with them, so why not make a few notes about the these conversations and then turn it into an article.

3. Increase the links to your website

Once you have published your article you will immediately gain incoming links to your site making it more visible on the web and in search engines, an article about painting equipment from an artist would be considered to be highly relevant by the search engines.

4. Establish yourself as an expert

Giving your opinion and views, especially when backed up by facts and figures set you up as an expert in your field.

5. Articles last longer than adverts

Article you have published in directories will be around for a long time, so an article you wrote two years ago comparing the qualities of different oil paints will still be driving traffic to your website today.

6. Multiple links from one article

Articles also encourage others to promote you and your website by using your article, including the link to your site, on their web site, or blog, another way to increase traffic to your site

And did I mention that it's free!

Write & Submit Articles To Promote Your Business And Get Traffic.

Many of the newbies that are being exposed to the internet on a daily basis have dreams of running a website and making it successful. For some, this is a grueling task and leaves them short-winded trying to do so.

There are numerous marketing techniques that can be used to generate traffic on a regular basis. Out of all of them I have tried, writing seems to work the best.

Writing articles for ezines, newsletters, websites and forums in addition to using other marketing strategies keeps your website visible.

The internet has turned out to be a publisher's paradise. Never before has the chance to publish your ideas and insights been this easy. In some cases all it costs is some of your time. You can write an article this morning and have it published in the evening.

Writing was once a secret weapon for many marketers, but now it has been thrown in the open and is now being used by many people. It has work wonders for me since I started doing it. My articles have appeared in ezines, newsletters and on websites with varying degrees of success. Here are some guidelines on how to write articles:

A. Write about what you know. Make sure it’s related to your business (so you can use the keywords you want to rank with) and helpful (so it gets published). Once you get thinking about it, you'll probably find there are hundreds of articles you could write that are helpful. You may even have some of them partly written already in your instruction manuals or installation guides, etc. Another good idea is to think of all the questions you get asked by customers and potential customers. These questions show you what people are interested in. If you write an article answering every one of these questions, you'll get published, and you'll also show yourself to be a credible expert.

B. The best articles are only as long as they need to be. Keep it short and sweet – there’s nothing wrong with a 400 word article. By the same token, if you need 1500 words to say all you need to say, that’s fine as well

C. Simply write in a style that your audience will be comfortable with. If they’re from the old school, don’t write like I am. Don’t use contractions, don’t end sentences with prepositions, and don’t start sentences with “and” or “but”. But if they’re not old school, just use conversational English. In fact, the more of yourself you include in the article, the more engaging it will be. The key is to make it readable.

Once you've written your article, you'll need to develop a list of publishers that may be interested in publishing it. The best way to accomplish this is to display your articles on your website. Place a subscription box on each of your article pages to enable your visitors to subscribe. This list should be used to send your new articles to your list of publishers. "Submit Article" in the Google search will give you many sites where you can submit your articles.

Happy writing!

Writing Articles Can Be A Profitable Business

In the world of today, job satisfaction scores over most other factors. They are less inclined to become cogs in the wheel if they can help it. Moreover, one can do so much more today. The growth in the field of communications has opened up many opportunities. More and more people have begun to give up their day jobs in favor of more flexible work-from-home routines. The unprecedented rise of the Internet has been one of the major factors that have made this possible.

Among the groups who are benefiting from this expansion in communication are writers. The world of magazines and ezines are a vast area is open to all. In fact, anyone who can string a decent sentence together can now think of seriously think of writing professionally. These days, anyone can become a writer with a little investment and a certain degree of writing skill. Of course, it is not be all that easy when you are starting out. But once one does, the money will just keep coming in.

Marketing one's skills becomes very important if one is looking to rake in the profits by writing articles. If one is planning to send articles to a bunch of magazines, it would be prudent to study the magazines and understand their specific styles. Having done that, one can commence writing articles that would appeal to those styles. Look at the case of someone who has to write about a spot of historic importance. His approach will certainly differ based on whether the article is intended for a business magazine, a travel blog, or a tourism website.

Writers must have the objective of selling the articles. One must write articles that will encourage more and more readers to go through them. Being able to place good content within the framework of a well-written article is a skill that writers need to develop.

Writers, in general, must bear in mind the fact that they have to write regularly if they want to improve. Practice makes perfect, and the more one writes, the better the writing becomes. It is advisable to read books and editorials that will broaden one's horizons. It is necessary to be familiar with a large number of concepts so that if you required to write on some unusual topic, the idea will not be too difficult.

At the same time, one must learn to edit one's own work. Typing errors are a fact of life. A single mis-type can change the meaning of a sentence. A spelling mistake might make the reader get the impression that the writer is incompetent. Thus, before attaching and mailing an article, it becomes essential to read through it thoroughly. Even a cursory proof-read could help one cull out a number of errors. Remember, when selling an article to a client, one must make sure that it is completely free of errors. To ensure that, one can also invest in some of the editing software that may be found quite readily.

Now, online writing may not result in a windfall. A client who needs a number of online articles is not likely to pay more than a small fraction of what an offline magazine might pay for an article with a similar word count. However, there is far more certainty if you are writing for the online world. The delays that are part and parcel of the offline magazine world are few and far between in the world of the Internet. One may not get a huge sum of money for a single article. However, one might manage to get paid a decent sum for a large number of articles. Also, most online articles are relatively short in length and tend to not require intensive research. Thus, a writer who is fairly quick can make quite a bit through this mode.

Another issue is being credited for the articles that one writes. Getting a byline may not be an option for amateurs. In fact, one might have to start out by ghostwriting for someone else. Even so, the point is that one is being able to hone his/her writing skills and receive payment for it. With time, one should be able to establish one's credibility as a writer. Then, getting a byline might just be a cakewalk.

A large number of such writers start off by subscribing to some of the many freelance writing sites. This may prove useful in the case of someone who is unfamiliar with the working. Additionally, it is a good idea to acquire a website of one's own from which one can carry out one's article writing business. It is likely that the start will be slow, but writers have to keep trying. Once the offers start trickling in, and one starts producing good articles, there is no looking back. You could even hit the big time pretty soon.

Writing Business Articles? Follow These 5 Steps To Business Writing Success

Business articles are a great way to let readers searching the Internet know everything about your new or existing company, and what you can offer them in your unique products and services.

You may be a company that only does business on the Internet, or a Brick & Mortar retail store that would like to increase their online presence via your web site to create additional exposure internationally or worldwide, and increase your customer base.

No matter what type of business approach you take, you will realize that finding a variety of marketing avenues to reach new potential customers is one of the most important components for the growth of your new or well-established business.

When you finally decided to test the waters in article writing because you wanted to add it to your overall marketing plan, I’m sure you will quickly realize that this is a very powerful, yet cost effective way to reach enormous amounts of targeted traffic!

However, in order to reach your desired traffic online, you must not only create value added, informative and creative articles, but you must place them on the Internet for people to find and read. If you’re not sure where to start, you can use my 5 simple article-writing steps as a guideline, and create your own writing style and article distribution plan that will work best for you:

Tip #1: Have a complete understanding of the business you’re in, the product and services you offer, and don’t over sell and underachieve your readers!

I’m surprised how many times I read an article where some company is telling me they will offer you the world, and when you visit their web site, it looks like they actually do offer you the world, a lot of dirt, and the some of that smelly stuff.

Example: Company XYZ expresses that they’re #1 in customer service online, and when you provide a link to your site for your readers to view your claim that you wrote in your article, the reader navigates your site, and quickly they notice you have no access to a live customer service chat service, any toll-free numbers to reach a customers service specialist, and all you’re providing them is an email address saying that you may get back to them sometime after the summer beach season is over. If you don’t offer the best customer service on the Internet or planet, don’t even think for a minute to convey that message to your readers.

Tip #2: Don’t get business article writing mixed up with a press release!

Writing press releases are a good way to get the message out that your company offers a unique and exclusive product in the market, and you want to introduce it with a bang, or that your business just hired a top executive that will drive your company shares straight up in the stock market. Writing your business article is slightly different, you want to use your article to express your company’s best features and benefits offered.

Write about how you can save time and money, or give them a better lifestyle, how about your products/services offer customers that give them complete “Peace-of-Mind”. Believe it or not, people do searches to find your products and services to either solve a problem, or possibly to fill a desired need they have. You have to tell them how you’re going to solve their problems, and fill their needs, and put it in writing.

Tip #3: Find out who your readers are, and write your article in their language!

Nothing is worse than when I come across an interesting article, and I find out halfway through, there is a completely different language that I don’t understand. There are many business writers that have a technical writing background, and when they communicate their message in the article, readers may stumble on your article that is saturated in technical mumbo jumbo that only tech savvy individuals understand.

When you start preparing to write you article, think about your people you want to reach, and who will be interested in reading your information, because if you’re writing for the non-technical person, and you put a ton of information that the average individual won’t understand, your message will definitely be lost and your readers you’re trying to attract will move on and find another article that is easier to read.

Tip #4 Once you have written the perfect article, now you want to know how to reach your targeted readers!

You wrote the perfect article, and it is jam packed with your features and benefits. You’re telling your potential readers how to reach you, but they won’t be able to reach you if you don’t take the steps to get your article out there on the web.

The best way to get your company article distributed is through ezine and article distribution directories. You may decide to only submit your articles to a select few of the top article directories that offer a high volume of traffic, but I would suggest that you consider also submitting to a variety of smaller ones, because you never know where they will be picked up from and prominently placed for inbound traffic.

One of the biggest changes happening with article directories is that you will find more niche targeted business content distribution sites that focus on your related themes. Highly consider these sites, because they not only offer you more category options, these sites will eventually be classified as an authority site on your specific business topics.

Tip #5Your Author Bio can make or break the goal of your article!

Believe it or not, but your Author Bio is probably the most important piece to your article puzzle! You worked very hard on your article, and you took the time to make sure your message was clear and to the point, but what I find with many well-written pieces is that they end with a very weak author bio. It’s like winning your customer over with a knockout presentation, and then not asking for the sale.

The same goes with your Bio, you should not over sell, but you definitely should let your readers know you’re the expert, and that everything you talked about in your article will be explained in more detail once they click through your hyperlinks. If you’re talking about a specific product or service and you have several pages with more information, normally most directories will allow you to place up to a maximum of three links including your main index page. Take advantage of this, and always maximize your links that will give you many optimizing opportunities.

These tips are pretty straightforward, and most of you would consider them to be common sense, but even the best article writers sometimes get off track, and may forget some of the fundamentals of writing. It’s always good to get some outside tips to get you right back on track. Take my advice and use it as a tool to help you design your own writing style, and before you know it, your article will be flooding the Internet with business flair!

business articles

I probably read more business articles than anyone I know. Although I am now on the board of a large company, I didn't start out that way. As a matter of fact, when I started reading business news articles, I wasn't even involved in business. I was in college at the time, and studying to be a literature major. To tell you the truth, the business articles I was reading had nothing to do with my studies. They were just because of a certain suspicion I had – the suspicion that business news was important to everyone. I couldn't have been more right.

From business ethics articles to stock prices and analysis, business news affects everyone. For me, reading a business article is not just about staying at the top of my game as a businessman. It is about being an informed citizen. For example, when you go to a high tech expo, you get to preview the technologies of tomorrow. These technologies may be driven by business, but they also are going to affect society profoundly.

People who read a lot of business articles know every step the Internet is going to take weeks, months, or even years before it takes it. We know which way the housing market is going to go, how stock prices are going to go, and what new consumer goods are going to be popular. Why is this important? Because it drives policy! From stocks to housing markets, from oil to pork bellies, businesses concerns lie behind every decision that politicians make. As my brother is fond of saying, “It's the economy, stupid”. That is what matters most to everyone, from business leaders to the unemployed. Everyone likes to make money.

Of course, there are more practical reasons to read business articles as well. To be honest, most of my business analysis does not come from the business articles I read. Rather, I use them to see what angle the press is taking. Articles are inevitably behind the times, but they do show how business is being represented in the world at large. Some of the more intelligent business magazines can also help you make good decisions from time to time, but ideally you want to try to stay ahead of them. This is not always easy to do, needless to say. Business articles help to ensure that, at the very least, you don't fall behind.

Are You Writing Articles to Boost Your Business & Explode Your Sales?

For many years search engine marketing has been the most popular advertising strategy on the Internet. But, as you know, strong competition makes it extremely difficult to get high rankings in search engines. So, what is the solution to get placements in the top 20 listings in search engines?

To get the top ten rankings which receive the lion's share in attracting traffic to websites has almost been impossible for most businesses because of the insane competition. That's why online business owners and marketers are striving hard to find solutions to this problem.

Finally, they have found one affective strategy to get top rankings in search engines. They are now writing informative articles on any subject they know well. Then, they send their articles to hundreds, even thousands of online and offline publications, including newspapers, magazines, newsletters, e-zines, journals, online portals, websites and weblogs.

Utilizing this marketing strategy helps marketers expose their offers to multi-millions of target audience in related categories worldwide, attracting tens of thousands of potential customers to their websites, helping their target audience receive information, learn many things in their favorite categories, or learn the most powerful advertising
methods to grow their businesses fast.

So, articles provide the authors with opportunities to expose their offers to millions of target audience, having many of them visit their websites. You know, more traffic generates more sales. Their readers get information on the subjects they have interest in, getting answers to the questions they have in their minds, learning many methods to boost their businesses.

In fact, both authors and their audience benefit from articles in many ways. This makes articles valuable tools serving millions of people online and offline.

Because great number of people benefit from articles, search engines evaluate articles as valuable tools, too, giving them high credits when evaluating websites. This way, articles play a great role in getting higher search engine rankings.

But, most probably you are a busy person, don't have enough time to send your articles to hundreds of distribution points including magazines, newsletters, e-zines, journals, weblogs, websites. Besides, you don't know how to submit articles to those publications, you have no idea about their rules.

How could you possibly benefit from article marketing when you are unable to send your articles to any publication. To reach herds of people, millions of target audience you have to send your articles to thousands of popular publications, high traffic websites, and you are simply unable to do it!

Don't worry. There are many nice people out there to distribute your articles to hundreds of best places and popular publications for you to reach millions of target audience in a specific category. Most of these wonderful people would even do it without any cost on your part.

These are the links to the websites of free article publisher and distributors:

1. Ezine Articles.com   
2. ZapContent.com
3. ArticleRich.com
4. iSnaire.com
5. Marketing for Success
6. The News   
7. New Free Articles

Your original articles sharing useful information with the readers will enhance your credibility and reliability which are essential values to keep your existing customers in your business, while attracting many more potential customers to your website. Keep writing.

How Articles Help Promote Your Home Business Web Site

Writing Articles is a great way to promote your home business web site and it’s very easy to do. You can write articles that are related to your business and submit them to article directories. All it takes is take time to create the article and submit them. The pay off though can be an increase in website traffic and more sales opportunities.

The article process is as follows: You create the article, proof read and correct the article, and submit the article.

One way articles create traffic to your web site is from the reader. The reader can find your web site address from a link in your article resource box. You have to make sure the article resource box contains a link to your website.

Article marketing is also known to be a method of viral marketing. Meaning popularity of your article has the potential to grow. For example, webmasters from other sites can use your articles to use as content on their web site. In return for allowing the webmaster for using your article, your article will include the resource box you created containing a link back to your site.

As you create more articles and more sites keep using them, the total number of links to your site increases also. Search engines are place value on incoming links to your website. This determines the how relevant your web site is. The more relevant your site becomes the higher it may place in the search engine results.

Articles can also build trust between your business and potential customers. For example, with more people buying online, writing articles gives you an opportunity to present yourself as an expert on the product people are looking for.

I consider an article as a warm lead generator. You see, people are actually looking for the information you are writing about.

Article marketing is a great way of having your site on the search engines. When writing articles, you must understand that the propagation of the article takes time. While no marketing method is guaranteed, in time you may see desirable results from this method of marketing.

There are many advantages to marketing your home business on the internet by writing articles. The best part about article writing is that it doesn’t cost anything. It does take time to write the article correctly and submit them to your favorite article directories. When done correctly, the payoff will benefit your home business.

Business Articles Can Help You Grow Your Company

Whether you already own a business or anticipate launching a business, it pays to do your research and stay abreast of issues that could affect your company. In the past, understanding business management and trends may have required an MBA degree or attending expensive seminars. Today, however, the Internet provides a wealth of information completely free of charge. By regularly reading business articles, you can gain insight into a variety of issues affecting companies like yours.

Taking a Cue from the Experts

Experts, business owners, and consultants routinely post valuable information on a wide range of topics to article content hubs, also known as article directories. For example, you can find dozens of articles about customer service, with topics ranging from how to effectively resolve customer complaints to using customer service to build customer loyalty to the pros and cons of using retail greeters. If you're getting ready to launch a business, you can find step-by-step guides to writing a business plan, how to incorporate flexibility into your strategic plan, and how to diversify your revenue streams.

Similarly, you can keep abreast of the specific issues affecting your business by reading business news articles and business ethics articles. Likewise, small business articles can help you avoid many of the pitfalls that besiege owners of small companies, and prompt you to adopt best practices for your industry.

Valuable Marketing Tips

It's always a challenge to stay a step ahead of the game and market your business in a way that gives you a competitive edge. This is especially true when it comes to Internet marketing, since cutting edge strategies quickly and fluidly changes in response to the needs of the marketplace. An article content directory that emphasizes business articles can provide a wealth of information on topics ranging from email marketing, pay-per-click advertising, traffic building, Web design and development, and copywriting.

Scouting for Business Opportunities

Whether you're ready to launch a new business or simply wish to diversify your revenue streams, a business-oriented article content directory will showcase new business opportunities. It will also contain business articles that will help you evaluate opportunities and provide benchmarks to determine whether or not you are achieving your goals. Other articles will help to motivate you by giving you pointers on setting goals, visualizing success, and convincing those around you to buy into your dream.

Sharing Your Knowledge

If you have experience in business issues - whether on general business topics or in a narrow specialty - consider using an article content directory to share your knowledge. Your advice, tips, and roadmap to success are certain to help others who are seeking guidance. When you do, you have the added benefit of being able to promote your business or website by including a hyperlink in the resource box of your article.

Expanding Your Website

Your company's website serves to both create brand awareness and to provide visitors with valuable information that will encourage them to return often. Article content directories often allow website owners to reprint articles on their own sites, as long as proper attribution is given and the author's resource box remains intact. Reprinting business articles and other articles on topics of interest to your visitors can help you add high-value content to your website and expand its reach.

20 Ways To Use Articles To Get Killer PR For Your Business

Writing articles is a powerful, free way to promote your business. Because articles are a news source they are much more credible than a paid advertisement. This is a fantastic way to get your message in front of thousands of eyes. It can establish your credibility in your Industry; it can promote name recognition, and help you to introduce a new product to the world! Once you write an article don’t just let it sit! Put it to work!

Here are 20 ways to MAXIMIZE the use of your articles!

1. Offer article as a FREE REPORT to customers.

2. Place articles on autoresponders

3. Offer article as a free gift when people refer others to you

4. Offer article as a free gift for subscribing to your opt in list

5. Use articles as weekly tips for newspaper columns, magazines, or ezines

6. Ask colleges, seminar or workshop presenters, and other training organizations if your article would make a nice addition to their training materials packet

7. Submit your article general knowledge directories such as ehow.com

8. Submit your site to specialized vertical portals specifically on your topic. Ex: marketing or business related resource sites like www.makingprofit.com

9. Submit your site to webmasters with sites where your article would complement their content

10.Use copies of your articles in your media kit or new client introduction pieces

11. Post articles in frames around the office. Visitors will see them when they come in.

12.Send out copies of articles with sales letters, meeting follow up letters, product release letters, It shows prospects that you are an industry leader by being "in the news".

13.Archive articles on your web site

14.Have piles of articles on display in your office for visitors to grab

15.Give permission on your web site for others to republish your articles if they include full bio.

16.Contact editors of ezines to see if they would be willing to publish your article in their ezine

17.Post your article to "content providing" directories

18.Swap articles with other ezine publishers

19.Group related articles together and publish as an ebook

20. Use articles as an add on bonus when people purchase your product