Many of the newbies that are being exposed to the internet on a daily basis have dreams of running a website and making it successful. For some, this is a grueling task and leaves them short-winded trying to do so.
There are numerous marketing techniques that can be used to generate traffic on a regular basis. Out of all of them I have tried, writing seems to work the best.
Writing articles for ezines, newsletters, websites and forums in addition to using other marketing strategies keeps your website visible.
The internet has turned out to be a publisher's paradise. Never before has the chance to publish your ideas and insights been this easy. In some cases all it costs is some of your time. You can write an article this morning and have it published in the evening.
Writing was once a secret weapon for many marketers, but now it has been thrown in the open and is now being used by many people. It has work wonders for me since I started doing it. My articles have appeared in ezines, newsletters and on websites with varying degrees of success. Here are some guidelines on how to write articles:
A. Write about what you know. Make sure it’s related to your business (so you can use the keywords you want to rank with) and helpful (so it gets published). Once you get thinking about it, you'll probably find there are hundreds of articles you could write that are helpful. You may even have some of them partly written already in your instruction manuals or installation guides, etc. Another good idea is to think of all the questions you get asked by customers and potential customers. These questions show you what people are interested in. If you write an article answering every one of these questions, you'll get published, and you'll also show yourself to be a credible expert.
B. The best articles are only as long as they need to be. Keep it short and sweet – there’s nothing wrong with a 400 word article. By the same token, if you need 1500 words to say all you need to say, that’s fine as well
C. Simply write in a style that your audience will be comfortable with. If they’re from the old school, don’t write like I am. Don’t use contractions, don’t end sentences with prepositions, and don’t start sentences with “and” or “but”. But if they’re not old school, just use conversational English. In fact, the more of yourself you include in the article, the more engaging it will be. The key is to make it readable.
Once you've written your article, you'll need to develop a list of publishers that may be interested in publishing it. The best way to accomplish this is to display your articles on your website. Place a subscription box on each of your article pages to enable your visitors to subscribe. This list should be used to send your new articles to your list of publishers. "Submit Article" in the Google search will give you many sites where you can submit your articles.
Happy writing!
Write & Submit Articles To Promote Your Business And Get Traffic.
Why Hoping In Search Traffic Can Doom Your Business
Most reports peg search traffic at about 10% of total internet traffic. However, most businesses spend 90% of their website efforts on search engine optimization and marketing. Below I outline why this disproportionate emphasis on search traffic can be spell disaster for an online business.
If only 10% of people are searching, what are the other 90% doing? The majority are returning visitors. They may have found a site initially by search but now they return. If someone is comparison shopping, they'll usually bookmark five or six sites, comparing each one with the others. There's another small percentage that are simply typing in domains. Looking for lawn furniture? I'll just type in lawnfurniture dot com. Another even smaller proportion actually type the domain name into a search box, then click on the domain in the search results.
I think as webmasters we get search engine tunnel vision when we're marketing our businesses. When someone tells me they're having trouble getting top 10 search positions, I usually ask about the other types of online marketing strategies they're engaged with. The common response is, what else can I do?
There's a lot you can do! The great thing about online marketing is that we're only limited by our creativity. Social marketing is wide open for the creative and savvy marketer. What better way to get traffic than to create word of mouth referrals. How do most offline businesses get clients? Through word of mouth. It's no different online.
How people get to your site is important. But, what you do with a visitor after they come to your site is even more important.
I would argue that our existing clients are our top marketing vehicles. Do you offer great service and support? You'll get referrals. Are you hard to work with, arrogant, or stingy? You won't get referrals. A happy client will tell one other person. An unhappy client will tell at least four other people.
One of the few points I think professional internet marketers get right is traffic diversification. Yes, they focus on getting free, organic search traffic but they also spend a great deal of time on list building, customer service, and word of mouth.
If your only focus is search traffic, sooner or later you'll be disappointed. My business goal is to have as many traffic streams as I can develop. I'm slowly getting to a point where even if my search traffic went to zero, I'd still keep plugging along.
Search engine algorithms change all the time. Time spent surfing forums to find the best ways to beat search engines is time better spent on other marketing methods. Time spent tweaking a page for keyword density is time better spent handing out business cards with your website address.
For those of you stuck in a search engine rut, step back and look at your options. What else are you doing to drive traffic to your site? There are so many more options than we think if we would just look around.
4 Keys To Get Website Traffic For Your MLM Business
If you have been marketing your MLM business online for any while, you must probably realize the importance of linking your website to others of similar content to get quality website traffic.
This strategy for generating website traffic can help the search engines, particularly Google to determine the importance of your website and therefore assign the proper page rank to you. The higher the page rank, the more website traffic you will get.
It used to be that the more links, the better, leading to higher website traffic.
When Google changed their algorithms a few years ago, however, the sheer number of links because less important for website traffic than the quality and relevance.
Many network marketers have one or more replicated affiliate sites they market. Getting quality website traffic that will convert to sign ups and sales is a common challenge in this case.
There are many tools available for automatically building links to your website. Link exchange directories are a good tool to get more website traffic.
Here are four methods to drive website traffic to your affiliate site:
Post Articles
Publishing and posting articles is one of the most effective ways to create organic website traffic. This gives you an advantage as it gets incoming links to your website. Well written articles bring more website traffic for a long time because they stay on the internet for a long time.
Optimize Your Website
Search engines will examine both the internal and external profile of your website to designate a rank to a web page. Internal profile of a website includes usage of meta tags, heading tags, keywords, targeted content, and internal linking of website. External profile of your website defines thewebsites that are linking to your website.
Replicated MLM websites are typically optimized for the most frequently searched keyword phrases specific to a certain target market.
Anchor Text
Anchor Text refers to the clickable text of a hyperlink. Anchor Text can have a big impact on target website traffic as well as the search engine rankings.
Anchor Text lets the search engines know the content of the web page it links to. The right Anchor Text improves your website's search engine ranking.
A good way to set up anchor text for an affiliate site is to purchase a redirect url and then put the anchor text using the correct keyword in that url.
Tools
Website tools can make your website user friendly, getting you more website traffic. New scripts and innovative schemes for the visitor help you get more inward links. This in turn builds more website traffic. You can offer free e-books, or introduce new exciting sections relevant to your website. This will make your website enticing for the visitors.
Getting more website traffic for your MLM business is a critical activity that can make or break your online marketing. Learning and consistently using a few simple but powerful methods will drive that website traffic that will convert to sign ups and sales.
5 Tips To Increase Website Traffic For Your Mlm Business
An aggressive linking strategy can deliver repeated website traffic for your MLM business.
Getting your site on as many major internet "intersections" as possible, when you target the correct markets, will deliver ongoing website traffic to your MLM business. The repeated exposure will help:
1. Increase the Google page rank of your site
2. Increase the website traffic received when users do organic searches
3. Increase your exposure and visibility as an expert in your niche
Most important now is the relevance of your links. It is all about quality, not quantity. Link swapping, which was once very popular and widespread, has become almost obsolete.
An ideal link has these properties:
1. It originates from the home page of a high ranking web site related to the topic of your site
2. The proper keywords are contained in the anchor text of the link
3. There are only a few outgoing links on the the page your inbound link is coming from
Assuming your links adhere to these rules, here are a few more requirements to increase the effectiveness of your links in driving website traffic to your MLM business:
1. The more high ranking relevant sites that link to yours, the better
2. The more closely the content of those sites relates to the content of yours, the better
Here are five key steps for your link-building strategy:
1. Submit your site to the Web Directories.
For example, visit these 3 sites and submit your website:
http://www.dmoz.org/add.html
http://www.stpt.com/directory/addsite.htm
http://www.elib.org/how_add.php
There are thousands of sites just like the 3 listed above that allow you to add your site to their directory for FREE. Do a Google search for "add your link" This will definitely help increase website traffic for your MLM business.
2. Give away free content
Another effective method for increasing website traffic for your MLM business is to write quality original articles that other people can post on their blogs, newsletters and websites.
Your articles should always contain a resource box with a link to your website. If you are marketing an affiliate program, never use the affiliate url in your resource box. Instead, purchase a good domain nameand redirect it to your affiliate url.
3. Request links from other site owners with relevant sites Although this method is not as effective as it once was, it will still result in increased website traffic to your MLM business.
4. Provide testimonials to other website owners When your testimonials are published, it adds more credibility to your links.
5. Purchase ezine and newspaper ads This can be a quick way to expose a targeted audience to your link and get a fast influx of website traffic for your MLM business.
The person whose site has the most quality, relevant links wins the internet marketing game. Your goal is not just to increase website traffic but to also increase sign ups and sales. So make sure to use all of the methods for marketing your business online to achieve reliable and lasting results.