The key to any home based networking business is promotion. Netwokring online is different than networking in person. Everything is done over the Internet including all the training and eduction. Occasinaly people in your network may want to talk over the phone or you may conduct a conference call with your fronline team to train but most of the recruitment and initial introduction is done via e-mail and websites. With this being said building a home based networkin business can be a challenge.
Promotion is the most important part of any business, and for your business to be successful, you have to promote, promote, promote. There are several ways you can promote your business. One of the most important is to gain good rankings for keyword phrases in Search Engines. This allows people to find your website in a search, especially Google, which tends to be the search engine of choice for many people. Getting a top ranking for a single word will be close to impossible. But a search phrase such as "how to train dogs" vs. "dogs" produces much less competition and more availablility to gain a good site ranking.
Preparing your site means making sure that it is optimized for the search engines, a process called Search Engine Optimization (SEO). It may cost a little bit to do, but it’s worth it in the end because SEO will guarantee that your website gets top ranking with the search engines, thus a better chance that it will come up early in a search. A good free place to do this is usually performaing a search on Google for "free search engine optimization". You will find lots of cool sites offering free information. Even if you spend a few bucks to get your site prfessionally optimized you will be very happy six months to a year down the road as your site will be cranking out visitors.
Of course, before you start optimizing your site, you have to submit your website to the search engines so that they know it exists. There are several services available that allow you to do this for free. http://Submitexpress.com, for example, goes out to 40+ search engines and offers professional optimization services for a reasonable fee. If you wish to submit it to more, you can purchase a premium package that allows you to submit your site to hundreds of search engines, directories, and free for all pages. The more places that you submit your site, the better the chance that someone will visit your site and want to join your home based networking business.
The other angle to consider is selling product versus recruiting new members. For example, if you sell hosting services you may get a good staple of customers that use the service but don't join the business. This should be a strong consideration for any home based networking business. This is often a forgotton goal and where many people fail in Network Marketing. They get caught up in the money and not selling the product. People come to the Internet to learn and search, not be sold to. If your product fits their need they might try it. They may then become a business partner in the future if your product works for them.
One other tactic is to place a classified ad for your website. This is an inexpensive method that can get your site listed very fast. Google loves http://www.usfreeclassifieds.com. In addition, there are email groups and newsletters where you can advertise your business as well. You just want to be careful not to spam because many network marketing organizations will cancel your membership for spamming; they offer specific guidelines concerning the acceptable forms of business promotion, and if you deviate from that, you lose whatever time and money you have invested. Take a few minutes to review your companies policies and procedures to be safe.