Everyone knows what an article is, but how does an article help you promote your business? Here are seven reasons to write articles and use them to promote your business and get more clients online:
1. Promote Your Expertise Online. Writing articles really helps to further establish your expertise online. One thing that all experts have in common is that they have written something – articles, books, reports, etc. Writing articles is your first step to becoming a well-known expert in your field.
2. Get More Newsletter Subscribers. To increase the number of your newsletter subscribers, use the Resource Box of your articles to drive more traffic to your newsletter subscription page.
3. Reach More Potential Customers. When you submit your articles to article directories, they may be re-printed by other business owners in their blogs, newsletters and web sites. Many people will see your articles, thus, exposing you and your business to more potential customers.
4. Get More One-Way Links to Your Web Site. Since the Resource Box that is attached to your articles contains links back to your web site, you will gain many one-way links back to your web site when your article is re-printed. Now people who read your articles will be able to follow these links to your web site.
5. Get Better Search Engine Rankings. One-way links to your web site are great for improving search engines rankings and getting more search engine traffic. Since search engines put more weight on one-way links, than on reciprocal links, getting one-way links with your articles will help you with your search engine strategies.
6. Reach Out to More Segments of Your Target Market. As your articles are re-printed on different blogs and web sites, you are able to reach out to the segments of your target market, that you would have never been able to reach on your own. However, with other people using your articles on their blogs and web sites, you are able to reach out to these customers.
7. Make More Money. Last, but definitely not least reason for writing articles is making money. While you will not be paid directly for writing, publishing and submitting your articles online, writing articles and promoting them online will result in more newsletter subscribers, and, ultimately, more sales in the long run for your business.
Start writing and publishing articles online – this strategy will help you get more newsletter subscribers, get better known and sell more of your products and services online.
Why Use Article Marketing To Promote Your Business
Article Writing: Can It Help My Virtual Assistant Business?
Question: I’m a Virtual Assistant. Can I use articles to promote my business?
Signed, Eager VA
Dear Eager VA,
Virtual Assistants are springing up all around the internet. It’s a very viable business option and more work at home moms are jumping on the bandwagon every day. The real go-getters will whip up a “business card” website right away with their contact information, ‘about me’ information, and their rates and services offered.
But, then that website sits and collects dust while they wait for the traffic to roll in. So, what’s a Virtual Assistant to do to generate traffic to their website?
Oftentimes VAs overlook one of the best methods of marketing their websites – article writing. Virtual Assistants can write about all kinds of topics – how to organize emails, customer service, hiring or firing a VA, ways a VA can benefit a business, or accounting among other things. Then, they can share the articles, just like any other website owner to drive traffic to their websites and establish an expert status in their field.
If you’re a VA who’s new to article sharing, it’s actually quite easy. You write a helpful article and include your author bio at the end. (See the end of this article as an example.) Then, you submit your article to Article Directories where hungry website owners, blog owners and ezine publishers eagerly grab your article to publish it on their sites.
Now, there is stiff competition so it’s not quite that easy, but that’s the gist of how article sharing works. And, you know it works because you’re reading my article that I’ve written and shared with article directories. There’s my URL in the author bio and you’ve found my article because someone has published it on their website, blog or in their newsletter. If it works for me, it can work for you, too.
Article sharing is underutilized in the Virtual Assistant field and I hope to see that change in the coming year. Go grab that free traffic and grow your VA business. Not only will your VA business grow, but you can share this method of marketing with your clients and blow them away with your knowledge of internet marketing. Best wishes.
Article Writing Basics - How To Make this Lucrative Business Work
There is tremendous demand for quality articles on the Internet and in the brick and mortar world. An individual who is interested in making headway in the arena of 21st century article writing needs to fully understand the article writing basics. Through this article, you are presented with some of the article writing basics that are most important to success in the copywriting field today.
Like many people, you may be looking for an online business that will prove profitable for you. In this day and age, one of the most lucrative and profitable types of online businesses that you can engage in is article writing. Through this article, you are provided with an overview of how people have found success in article writing online today.
First of all, an online article writing businesses relatively inexpensive to start. In fact, you really don't need any money at all to start your own online article writing business. You can begin the process by developing your own simple website.
Another immediate step that you can take to start developing your own online article writing business is to sign up at a freelance website. Many individuals have begun profitable online writing businesses by garnering work through freelance websites.
In addition to being inexpensive to start an online article writing business, you can maintain and build your online writing business without having major overhead. In fact, through referrals and recommendations, you can grow your client base with relative ease and no expense.
In time, as you continue to focus on your article writing efforts, you can develop an expertise in particular areas. As you develop your expertise, you'll be able to attract even more clients.
Finally, when it comes to article writing basics, focus is also of paramount import. One of the most common complaints in regard to articles that are written is that they simply do not stay on point. A write rambles away from the topic at hand and brings in extraneous material that is neither relevant nor appropriate. Proper article writing demands that a writer stay focused and absolutely stay on topic at all times.
Article Writing: Can It Help My Direct Sales Business?
Question: How can I get long-term advertising for my Direct Sales website without spending a fortune?
Signed, Direct Sales Mom
Dear Direct Sales Mom,
Very often, people in Direct Sales don’t realize they can benefit from the same methods of internet marketing that other online businesses use. Writing and submitting articles is one of those methods of marketing that is extremely effective for Direct Sales businesses.
If you’re unfamiliar with the way article marketing works, basically, you write and give away helpful, informative articles. Why would you work so hard and give away your information? Look at the bottom of this article. There you’ll see my name and a brief bit of information about what I do. I didn’t pay for that advertising. It’s free.
So, how does it work? You write an article about a topic that you are interested in – usually one that relates in some way to your business. If you sell makeup, there’s no point in writing about forest fires. So, show your expertise and share your love of what you do in a brief article. Then you’ll want to find article directories that will accept your article. You’ll submit your articles to the directories, including your author bio and a link to your website.
Website publishers, blog owners, and ezine publishers will search the directories and find interesting articles to share with their readers. When they use one of your articles, they’ll include your author bio at the end with a clickable link to your website. Voila. You just scored some free traffic.
As long as your company allows you to link to your website, (and I realize that some don’t) – you can use article writing to grow your customer list and your team.
If your company does not allow links to your website, you may be able to set up a lead generation page to get people’s information. Or you can send them to a newsletter sign up page where you can get them on a list where you may talk more freely about your products in your newsletter. Just be sure to check with your company policies and procedures before investing too much time and energy into writing articles.
Now get writing!