The Fitness Consulting Group
Here are five simple strategies that any personal trainer can adapt to their business and almost instantly increase their profits:
1. Raise Your Prices. This is the most simple, yet overlooked strategy for increasing your income. If you perform 30 sessions per week and raise your prices by just five dollars per session, you’ve increased your yearly income by $7800. Not a bad improvement considering that you didn’t have to do anything else differently. Most of your clients won’t even bat an eye at this increase and the one’s that have a problem with a small price increase will almost always be your “headache clients.” Simply move on and you’ll soon replace them (if there are any) with a new client happy to pay your fee.
2. Have a “back-end.” The lifetime value of a client is the total amount of money that a client spends with you during the duration of the time you do business together. Most trainers limit this number to the amount that each client spends on personal training sessions. Since your clients undoubtedly view you as their fitness resource so don’t make them look elsewhere when they need to purchase supplements, foam rollers, nutritional coaching or anything else that would be complimentary to your personal training services. You’re helping your clients achieve better results, ensuring that they make the right choices when making fitness-related purchases and increasing your profits as well.
3. Practice “takeaway selling.” Most personal trainers’ approach to sales is to tell the prospective client how much they (the trainers) can do for the prospect and then close by almost begging the prospect to become a client. Unfortunately, this approach de-values the trainers’ services and gives the prospect all the power. Simply turn the table on the prospect. Tell the prospect that you are only accepting a very limited number of clients and then proceed to tell the prospect what will be expected of them should they be “fortunate” enough to be accepted as a client. Explain that they will have to be a “walking billboard” for your business and they will be expected to refer people who fit the mold of the client that you want to work with. You’ll be amazed by how many prospects literally beg you to take them on as clients.
4. The power of leverage. This is probably my favorite strategy. You can leverage other trainers by hiring them to train clients for you or “farming out” some of the clients you acquire and charging a “finder’s fee.” You can leverage your time by providing only semi-private training instead of the traditional one-on-one that forces you to trade your time for one clients money. You can leverage your knowledge by creating an information product that you can sell to your client or online. You can leverage your clients by having the “back end” I previously mentioned. Remember, you don’t always have to trade your time for one client’s money.
5. Institute an automated payment system. It works in health clubs, why not in personal training? Simply set your clients up on 4 or 6 month automated payment plans that are directly drafted from their checking account or credit card. This lets prospects know that you are only interested in taking on clients that are committed (that “takeaway selling” approach again) to getting results and it prevents you from being a bill collector. You’ll also get great piece of mind knowing what your receivables base is for the next few months.
These are just five of many strategies that you can use to make your personal training business more profitable. Go back through them and think of ways that you can implement at least a couple of these strategies into your business. Remember, if you continue to do what you’ve always done, you’ll continue to get what you’ve always gotten.
5 Tips To Make Your Personal Training Business More Profitable
Zig Ziglar Sales Training Business Opportunity
Zig Ziglar has opened his sales training into Australia. To grow the busienss and share the success of the Zig Ziglar business, Ziglar Australia are looking for people and companies that would like to resell the Ziglar sales training services.
To further drive the success of the Ziglar franchise in Australia, Ziglar is looking for resellers across Australia to market the sales training classes in Brisbane, Melbourne, Sydney and Perth.
As a reseller you have access to marketing materials and content, access to the sales training and Zig Ziglar products. Expected income is $1000 to $10,000 per month, with no reseller fees.
For further information on our sales training in Australia visit www.ziglar.com.au or for specific details see
Secrets of Closing the Sale http://www.ziglar.com.au/salesclosingtraining.htm and the Ziglar Sales System http://www.ziglar.com.au/salestraining.htm.
Contact Ray Schroder for further information at http://www.ziglar.com.au/Contact.htm
Five Business Benefits of Employee Training Programmes
Train In A Day
Understanding the business benefits of an employee training programme can sometimes be more of an art than a science.
How do you measure success?
How can you convince your colleagues to make the investment?
As a result, it can sometimes be difficult to convince management teams of the need for forma people investment.
Like any business case, we need to persuade others through demonstrating the benefits or, as salespeople would say, “What’s in it for them?”
This article highlights five major benefits of employee training:
Let’s take a look:
1. Impact on bottom line
Successful employee training delivers improvements in employee performance which, in turn, creates a better performing business and an improved bottom line.
Research conducted has suggested that, where training programmes are effective, employee productivity can increase by 230 per cent.
You may wish to highlight job roles within your organization where employee performance has improved using measurable variables that will demonstrate your business case for further investment.
By focusing your business case on the objectives of the business you will not only be preparing a persuasive proposal for the rest of your management team but will also be steering your training plans towards the areas of greatest benefit. Hence, ensuring the greatest return on investment for the project.
2. Staff retention
Want to spend more training recruiting staff?
Thought not.
Training increases staff retention which will save you money.
Instead of paying recruitment fees, re-investing in training, loss of management time why not treat your people as your number one asset?
Invest in their development and they will receive a return your investment many times over.
In some companies, training programs have reduced staff turnover by 70 per cent and led to a return on investment of 7,000 per cent.
Incredible, eh?
3. Improved quality and productivity
Training that meets both staff and employer needs can increase the quality and flexibility of a business’s services by fostering:
• accuracy and efficiency
• good work safety practices
• great customer service.
You know the benefits of quality assurance programmes. Now buy in to the benefits of employee training programmes!
Can you put a value onto a lost customer?
How about a health and safety issue?
If you wish to gain a simple but meaningful measure of employee training programmes take a look at the consequences of NOT investing in your people.
Often, we only make investment decisions when we can visualize the effects of not taking action.
If you’re not yet convinced by the benefits of training, take a look at where your company has suffered from a lack of improved skills and try calculating the TRUE cost of those incidents.
4. The flow-on effect
The benefits of training in one area can flow through to all levels of an organization.
Over time, training will boost the bottom line and reduce costs by decreasing:
• wasted time and materials
• maintenance costs of machinery and equipment
• workplace accidents, leading to lower insurance premiums
• recruitment costs through the internal promotion of skilled staff
• absenteeism.
If you take a closer look at those companies which sit within the ‘Top 100 Companies’ to work for you will notice something which runs through each of them.
You can’t measure it but successful companies have a ‘culture’ which runs throughout them.
The benefit of this culture is a happy, innovative and successful workforce.
A positive culture only comes through a respect for and an investment in your people.
Start cultivating a progressive culture within your business today through employee training programmes and other forms of people investment.
5. Remaining competitive
Businesses must continually change their work practices and infrastructure to stay competitive in a global market.
Technology, previously the main driver of competitive advantage, is progressively taking a back seat to people.
As economies become progressively service orientated, it is the development of people that is providing successful businesses with long-term sustainable success.
Training staff to manage the implementation of business strategies, improvements to procedures and customer service policies can also act as a benchmark for future recruitment and quality assurance practices.
As well as impacting on business profit margins, training can improve:
• staff morale and satisfaction
• 'soft skills' such as inter-staff communication and leadership
• time management
• customer satisfaction.
So there we are. Start thinking now about how investing in the skills of your people can benefit your business to make more money, save money or save time.
Business Simulations: An Excellent Employee Training Tool
If you have ever run your own business you know how much of a hassle it can be to try to keep employees updated on new technology. Training can be very time consuming and expensive for both the company and the employee. This is where business simulations come into play. Using this technology you can find fun, unique, and cost effective ways to train your work force.
Business simulations can be offered in software, games, charts, and other easy to use systems. The most preferred way is with games because this keeps students entertained while they learn. This means they will pay more attention to the lesson and will actually enjoy it.
One very interesting business simulation environment is a lot like role playing. The student will be given a scenario and must figure out how to complete a certain task effectively. Depending on how the student tries to complete the task or how they answer the questions will decide how the environment plays out. This means that if they choose the wrong answer they can have something fail that can effect the simulation. This gives an interactive approach to learning and is more life like because your actions will have consequences.
There are also numerical charts that are used. These help teach employees to keep track of numbers and figure out expenses. It helps give them accounting skills and responsibility.
The best part of business simulations is how easy it is for the teacher to keep track of the students. With software and charts they can follow the students work and keep track of their progress throughout the program. This provides the employers with a hands on approach to what the students are doing.
All of these benefits are helping to switch over companies to use Business Simulation programs. It costs very little for them to try and can help them immensely with the training of their employees. This also helps employees have a good time while still getting the training they need.
Business Skills Training Can Help You Succeed in Your Career
New Horizons Learning Centers offers a complete, simplified learning solution that focuses on knowledge transfer, retention and skills development. Our training programs are based on the market's needs. With our clients' input, we tailor our training programs to the needs of the industry, giving our students a distinct advantage. You will be trained and prepared to pass the industry certifications required by employers, setting you apart from the competition.
Business Skills Training
The Financial Risk Manager (FRM) - Certificate has been adopted by companies as a benchmark to ensure their risk management employees are well versed in the latest financial risk concepts. This course will cover the primary topics and sub-topics under the five risk-related disciplines in the FRM examination including theories, concepts & real-world work experience.
The Chartered Financial Analyst (CFA) - designation is one of the fastest growing professional credentials in the world and is a globally recognized standard for measuring the competence and integrity of investment professionals. This program is comprised of three levels, each culminating in an examination.
Project Management Professional (PMP) - In a competitive business climate, an organization's ability to efficiently align resources and business activities with strategic objectives can mean the difference between succeeding and just surviving. To achieve strategic alignment, organizations are increasingly managing their activities and processes as projects — in essence, projectizing their business — to monitor performance more closely and make better business decisions about their project portfolio.
- 74 of major IT project initiatives fail to be completed on time and on budget
- Every year $75 billion dollars is spent on failed projects
Source: Project Management Institute (PMI)
Multi-billion-dollar corporations, governments, and smaller organizations alike face challenges such as a rapid rate of change, the need for fast deployment of new technology and an unusually high level of skills shortage. Strategic initiatives to address these challenges are increasingly being driven through projects. Making your strategic goals a reality requires proper training, so your organization can gain visibility, insight, and control its portfolio of projects, as well as improve productivity, reduce cycle times, decrease costs, and increase quality.
E-Six Sigma (Six Sigma) - E-Six Sigma Foundation Course introduces the fundamentals of Six Sigma to individual process owners and operators who can then act as team members on Six Sigma projects. Not only do these members gain the skills necessary to identify, monitor and control profit-eating practices in their own processes, but they are also prepared to feed that information to Black Belts and Green Belts working on larger system projects.
For enquiries, please contact us for details at 2155 1855 or email us at info@newhorizons.edu.hk.
Improve the Efficiency of your Business with Sales Training Programs
Proper sales training is crucial for the success of any business! The efficiency of your sales depends on various interrelated factors such as the efficiency and the skills of your business members, the ability of your company to create and explore new sales opportunities, as well as the ability to close potential sales. In addition, a proper customer relationship management can maintain the clients’ interest in the products or services offered by your business. Considering the fact that the profitability of a company is determined by its members’ relations with clients, a successful business should focus on better understanding customers’ needs, enhancing the communication with clients by providing good feed-back and also on improving interactions with clients. With the means of effective sales training programs, you will be able to strengthen the relations between clients and the members of your business.
Whether you are the owner of a large, prominent company or a small business, proper sales training of your team members is the key in achieving and maintaining a strong position on the market. In order to strengthen the relations with your loyal customers and to attract new clients to your products or services by increasing the exposure, popularity and credibility of your business, you have to make sure that your business team has a solid sales training. A proper sales training program can help you boost the profits of your business by familiarizing you and your team with a wide range of strategies for attracting new customers. In addition, sales training programs offer you effective solutions for selling more to your already existent clients, by maintaining them interested in your products or services.
There are various online professional services that offer a wide range of effective sales training programs for companies. By attending to the latest, cutting edge sales training programs, you and your business team will be able to quickly assimilate an extended package of knowledge, skills and abilities that are vital for achieving success. Sales training programs account for all the features of a successful business, ranging from customer service and sales skills to sales management and leadership development. By attending to a set of specialized sales training courses, your sales staff will be able to improve their overall sales skills, negotiation skills, communication skills and conflict resolution abilities.
Advanced sales training programs also include executive coaching, sales management coaching and leadership development, courses suitable for your team members that occupy higher positions inside your company. Thus, sales training programs are appropriate for all the people in your business, regardless of their role and position inside the company. By attending to a set of specialized, professional sales training programs, your team will learn new, effective solutions and strategies for promoting and selling your products.
Regardless of the success of your business, there is always room for improvement! After following a set of reliable, effective sales training programs, lots of businesses have been able to increase their profits by up to 30 percent! Sales training programs are strongly recommended for all business owners who wish to enhance the efficiency of their company.
Attitudes Training Will Increase Productivity In Your Company And Home Based Business!
That's right! Understanding the power of atttitudes training will increase the productivity of your company and home based business!
At the turn of the century, it used to be that employees learned they could get ahead at work if they checked their brains at the door. To get ahead, employees were encouraged merely to do as the employer dictated and not think while doing.
With the complexities of today’s multi-technological work environment, employees and entrepreneurs can advance their lot by checking their bad attitudes at the door and putting on positive thinking caps.
We’ve gone from worker robotics, to worker neurotics. Workers must now transform themselves from reliance on their IQs to self-reliance on their EQ (emotional quotient). The quickest way to emotional intelligence is to learn to control one’s attitude.
What is attitude? Attitude is disposition, demeanor; it is a manner of doing things. It is the spirit that underlies our behavior. It is the bearing and feeling that we put with our actions and the temperament that defines who we are and what we do. While a good attitude connotes a caring, positive and upbeat approach, a bad attitude is sullied by uncaring, rude and negative behavior. Bad attitudes in an organization can become a cancer that can drive customers and good employees away. As employers continue their efforts to downsize, merge, and streamline costs -- sped up by technology-- employees are caught up in the emotional squeeze.
How do we change the attitudes of employees and frustrated entrepreneurs? A training program on attitudes is a perfect solution. The right training program can help foster a more positive work environment for all employees, increase employee morale, improve performance and productivity and place entrepreneurs in the frame of mind necessary to be successful.
Overcoming the first obstacle – is naming the training program. When you want to change a persons attitudes through training, name the course so they will be excited and inspired to participate. Mandatory attitude training, for example, automatically causes resentment and resistance. Some individuals will say, I don’t have a bad attitude, why are they trying to fix me, or what did I do wrong to have to participate in this program. Like it or not, it is human nature to think the worst about these kinds of programs. Seminar titles like, “How to Stay Motivated all the Time” or “How to Be Better in All that You Do”, work well.
It is helpful to take a measure of key attitudes that you want to change with the training. It is also useful to take the position that this effort is not just employee training for example, but long-term development because you want to change behaviors in the long run. You will want to assess the current state of the organization or your business that leads you to want to change employee or your own attitudes. Ask the questions: What behaviors are occurring that is symptomatic of poor attitudes? It may be that you have observed or experienced behaviors such as short tempers, poor customer treatment, or disrespectful treatment of others, which may lead you to conclude that attitudes training would benefit your organization. A short survey (using a rating scale) of employees for example prior to training, works well with questions that pertain to how they view the present environment and their own behaviors. This same survey can be administered several months after the training has been administered to see what gains have been made.
What is the content for effective attitudes training? – Individuals will enjoy training that is applicable to their whole lives, not just the workplace. Training should be interactive and participatory and use practical examples for learning, focuses on the individual and then the organization. Training objectives for participants:
You may not like your job or others around you. You may not even be able to change your position at the present time. But the one thing you can change is your attitude.
You may not be able to control your feelings but you can control your attitude. Attitude management is the ability to control how we act out our emotions.
Some useful elements of an effective attitudes training program include:
Self-assessment and personal inventory- to include personal assessment of how well an employee feels they interact with others inside and outside of the work environment
Developing Personal Effectiveness- to include opportunities for participants to visualize success and their own capacities and abilities, to strengthen inner resources and mental attitude
Assessing Limitations and Strengths – to include taking a realistic look at limitations and strengths and assess opportunities to capitalize on personal strengths. Identify those limitations that may not be rooted in fact but affect individuals capability to fully contribute, create or apply skills.
Understanding the Dynamics of Positive and Negative Attitudes-to include developing an understanding between the relationship between thoughts and actions.
Transition and Change Model – Incorporate a process to help individual employees identify attitudes they want to change and timetable that will let them transition plan.
Lasting change – Can be accomplished if we give individuals adequate time to adopt new attitudes, positive rewards and celebrations for demonstrating positive behaviors. Using the measurement tool to conduct a post assessment of training impact and rewarding participants for positive change will be reinforcing.
True empowerment is the ability to take control and avoid knee jerk emotional responses to hostile work environments or the challenges associated with your home based business. Remaining optimistic and positive are challenges that we all face in these circumstances. Attitude management is the ultimate productivity enhancement. Mastering the ability to maintain a positive outlook will draw others toward you and keep you motivated to achieve more with what you do.
Warm regards,
Dr. Devona Williams
Kenny Anderson
Business Management Training 101
One of the main reasons why new business owners fail is because they do not learn how to run their businesses with the same marketing savvy and organizational skills as the big businesses.
Successful managers learn. Even after four years of university and a BA, they continue to learn. They take training courses, attend lectures, and read books. Business management is a race. The leaders gain the largest number of clients and customers.
Business managers do not need to attend university to succeed. Surf the web, sign up with associations, participate in forums, follow the industry research, and join networking groups.
Learn to network with people who have skills that you do not have. Some people write good ad copy. Others are good at bookkeeping. Others can run good forums. And, others have a knack for collecting statistics.
The new skills that you learn will improve your ability to run your business. It will also give you the ability to judge whether you are getting your money’s worth when you outsource.
"Learning is a lifelong experience". Ignoring your own skills and talents is measured in the profit and loss statements for your business. When you start to learn, you’ll be introduced to dozens of key elements of marketing, and secrets of business management that will give you an edge over the competition such as Targeted Diversification.
Targeted Diversification
This is where you expand your current products into related products or services that your market needs. Unfortunately, many people just do not ‘get’ this concept.
A real estate agent will market several products that do with real estate, but none of them solve their consumer’s problems.
The key is to provide solutions to your ‘target market,’ that complement the product or service you already offer.
Become the one-stop solution seller and make backend more money from new and existing customers.
This takes a consistent training and research. It is impossible to sell to a market that you are unfamiliar with. However, thousands of business managers try to do this every day. They pick a product based on profit and loss margins.
They may choose to sell the product because they are told it is a hot seller, or because they bought a franchise.
Unfortunately, no matter how well developed the business plan is, it is impossible to sell to the general public without knowing what the general public wants from their products.
The Buyer as a Sale’s Tool
Two mistakes that kill most businesses is funnel vision. Many business managers believe that ‘A Buyer, is a buyer, is a buyer.’ Unfortunately, the consumers are a vast well of information and experience that can be used to build your business.
Allowing your customers into the "Inner Circle" will turn them into a sale’s tool. There are many people who are "belongers". These people pride themselves in being a 'part' of an elite group and highly valued customers.
Learning to find and network with these buyers can make all the difference between becoming an industry leader, or fading into the background with thousands off other businesses that are attempting to sell your product.
The Value of Private Investigation Training
People are not born great. Sure, some may be born with raw talent, but that is not the equivalent of greatness. Greatness is achieved through training. The hardness of steel is useless until it is forged. Many people shun training because they feel that they can do well enough without it.
Take private investigation training for example: many people think that private investigation is a pretty easy job. This is because of the various images that popular media has imprinted into our minds. The difficulty of private investigation training is rarely portrayed in these media. Often, a private investigator is shown as if he/she was born with all of the necessary skills.
What is the true value of private investigation training? Well, it is through private investigation training that people acquire these things:
1) Experience – People say that experience is the greatest teacher of all. Experience is the best thing that you can get from private investigation training. Many people say that they can acquire the skills and the knowledge necessary to be a good private investigator on their own. However, you need experience in order to hone that skill and knowledge into an effective tool.
Books can teach you the theory, but private investigation training helps you put that theory to the test. In private investigation training, students are shaped into the great private investigators they are meant to be. Another importance of experience arises from the fact that most potential clients today look for experienced private investigators to handle their cases. Many private investigation cases are very delicate and need experienced investigators to take care of them.
2) Contacts – It is often the case that PIs establish their first contacts during private investigation training. This is because of the fact that this is an essential part of the training. Private investigators cannot produce facts and information out of thin air. They need to find reliable sources that can provide information discreetly.
Through private investigation training, a PI will learn how to find potential sources and how to persuade those sources to part with important information. Private investigation training will teach students how to properly show respect to the sources in order to continue a professional relationship.
3) Skills – Most of the skills required in professional investigation can be learned through training. During professional investigation training, students can learn how to harness their innate talents and transform them into skills. They will learn how to properly apply their various traits into the job.
Private investigation training will also help students learn how to take full advantage of their environment. They will learn how to use their surroundings to suit their purpose. They will learn to improvise and how to adapt to their various situations and overcome the odds.
4) Law – The law is one of the more sensitive issues surrounding private investigation. This is because of the fact that although private investigators basically do the job of policemen, they do not really have the authority that policemen have. Private investigation training helps students by educating them as to the various technicalities surrounding laws. This means that they will be able to solve cases while being within their lawful rights.
Private investigation training, like any other type of training is needed by people who wish to become great. Training hones skills and lets people gauge their potential and fulfill that potential. A trained private investigator will always be better than an amateur.
Training and Working as a Private Investigator in Orlando
A career as private investigator in Orlando will have you working with different individuals. Most people find the work exciting indeed. Lawyers, companies and different types of individuals will be looking after your services. That is the extent of the versatility of private investigation.
You can embark on the exciting world of being a private investigator. All you need to do a good private investigation school in Orlando. Before you know it, you will be among those who are being sought for so that a case or a crime can be solved.
Training to be a private investigator.
Before enrolling in a private investigation school or program, you first have to know what sort of a private investigator you will become. You need to have a specialized field that you can focus on. The list of specialization is endless so you have to be certain what you will choose.
You can still practice your present career while studying to be a private investigator. But it is advised that you do the training full time so that they will not conflict with your other schedule.
If you cannot leave your work or travel to and from the training school, an online course is your best option. You can enroll in the varying courses that are offered by some private investigation schools online and train from home.
All you have to do is find an online school that you will cater to what you want. Be sure that you check out if that certain school is accredited by authentic organizations. If you do an intensive search, you can find one that will suit your needs as well as your budget.
How expensive a private investigation school is does not really matter. What matters is how well they can teach you to become an effective private investigator and the connections that they have.
Enrolling in a private investigation school can provide many advantages. Not only will it teach you how to go about your work as a private investigator, you will also pick up many things that will benefit your chosen career.
Your research and investigation skills are developed. You are also taught about tools and machineries that will form a vital part of your investigation. Analytical thinking is also enhanced by activities and possible situations that you are given during the training.
Private investigation schools do not only teach you to become good private investigators. They will also teach you how to manage your own private investigation business in case you want to set up one in the future.
On being a private investigator.
There are two options given to you once you finish your private investigation course.
One is to become part of a private investigation agency. You will need a private investigation license and a good resume in order to get a sound position. If you find yourself affiliated with a big agency, then you can expect advancement in career and high salary in as you progressed.
The other option is being self-employed. Private investigators that do this are those that have other jobs on the side. They can do private investigation on a part-time basis and only when they are not busy with other things.
In private investigation, you have a lot of choices. You can make the most of these opportunities by enrolling in a private investigation school and becoming one of the best private investigator in Orlando.