Are you struggling to make a profit? Are you challenged in reaching your next success level? Would just like to reach your desired business goals faster?
Then “THE TOP 10 SECRETS OF OUTRAGEOUSLY SUCCESSFUL ENTERPRISES” is a *must* for you. These business secrets are the *BEST OF THE BEST.* These secrets were not gotten from a book or seminar. Rather they represent the wisdom I gained from coaching & consulting hundreds of businesses over the last 21 years ... from the soloist entrepreneur to multi-billion dollar companies.
I GUARANTEE if you apply any one of these top 10 secrets with conviction and commitment, you will experience quantum leaps in your business.
MINDSET SECRETS
1. *EXPECT* TO WIN... *EXPECT* TO SUCCEED
While we all experience highs and lows in our business, outrageously successful enterprises EXPECT to succeed over the long run. For such enterprises,
Success is the ONLY option.
To what extent do you EXPECT to succeed in your business? What less empowering expectations currently undermine your success? Make a *decision* today to succeed. “Cut the cord” on all other possible outcomes.
2. LIVE AND BREATHE YOUR MISSION STATEMENT
While most businesses have crafted a mission statement, it is not enough just to have one. Outrageously successful enterprises live and breathe their missiion statement ... in every goal, every strategy and every project of their business. It is the life force and the reason for everything they do.
Do you have a compelling mission statement for your business? Do you communicate it - both in words and actions - to every client, every prospect, every employee? If you asked any one of these stakeholders what is your mission, would they know what to say?
Post and read your mission statement daily. Include it in all your collateral materials. Live and breathe your mission statement in every goal, decision and action. This one principle will make your business a compelling magnet for greater and greater levels of success.
3. ALWAYS ASK THE MILLION $$ QUESTION:
***** “Where is the opportunity in this situation?” *******
Within *every business challenge,* there is an extraordinary opportunity for a HUGE breakthrough. Even with the most difficult challenges, outrageously successful enterprises never see challenges. They ONLY see opportunities. They constantly ask: “Where is the opportunity in this situation?”
Where is your focus right now in your business - on the challenge or the opporunity? Make it a habit with every challenge to ask: “Where is the opportunity in this situation?” that one question will blow open the doors to new solutions, new strategies and new possibilities to take your business to the next level.
4. BECOME THE ULTIMATE BUSINESS “ROMANTICIST”
Outrageously successful enterprises are constantly “IN LOVE.” Yes, that’s right. They LOVE their customers. They LOVE their employees and vendors. They LOVE their visions. They LOVE everything about their business.
This priniciple is not something you get from a book. It comes from the very heart and soul of why you are in business. When you are “in love,” it shines forth in every client interaction, every exchange with a prospect, every dealing with a peer or vendor. Remember the old cliche, “People don’t care what you know; they want to know that you care.”
Are you “IN LOVE” wiith your clients and prospects? Are you “IN LOVE” with the benefits you offer? Are you “IN LOVE” with every aspect of your business? If not, why not? What do you need to change about your attitude, beliefs or actions to become the “Ultimate Business Romanticist.”
STRATEGY SECRETS
5. LOOK AT MARKETING AS A *CONTINUUM*, NOT AN EVENT.
Contrary to conventional business thinking, marketing does not end with a sale. Outrageously successful enterprises know that marketing is a perpetual process. And, contrary to most business practices, these enterprises focus more than 50% of their marketing efforts **after the sale** -- such as ‘post sale” follow-up, repeat business incentives, backend selling, referral marketing, etc. They know that the greatest revenues are generated *after the sale.”
How do you see and practice marketing in your business -- as an event or a continuum? What *post sales* and prospect follow-up activities can you incorporate as the focus of your marketing efforts? This one shift n your marketing focus alone can increase your revenues 100%, 200%, even 500% ... more than any marketing action you take in your business.
6. CONSTANTLY “MARKET UP”
Within every target market, there is a high end and a low end market and everything in between. Million $$ enterprises constantly stretch their marketing sights and target prospects that most businesses would think impossible to acquire as clients. They constantly “market up” to high end prospects ... a strategy that catalyzes their business to a much bigger game.
What specific prospects ... or kinds of prospects ... would you love to have a clients or customers but think it is impossible? Think out side the box and think BIG. It could be celebrities, politicians, admired companies or CEOs, leaders in your community, rolemodels, etc.
Pick one high end prospect to start. Build a marketing campaign to reach that person or company. This strategy requires persisitence, yet is well worth it. From my own first hand experience, ”marketing up” can skyrocket your reveneues and business exposure instantly and multiply your profits for years to come .
7. MAKE “ADDING MORE VALUE” YOUR #1 CRUSADE.
Outrageously successful enterprises are in the business of creating value. They have a stgrong conviction to contribute to more and more richness to their cleints’ lives and businesses.
In everything they say and do. they let clients know “you matter. Your well-being and success is important to us.” They focus on “what do I have to give?” ... NOT “what do I have to do to get a sale?”
Where is your focus right now --- on adding value, or making the sale? Make a list of at least 10 ways yo can increase the value of your products and services. Implement the easiest one ideas ... starting now. Make “adding value” a routine business priorty. When you do, your products and services will sell themselves.
PERFORMANCE SECRETS
8. OPTIMIZE, OPTIMIZE, OPTIMIZE
Outrageously successful enterprises are masters at achieving the greatest return at the lowest possible risk. They constantly look for ways to reduce the amount of time, money and energy to achieve their ultimate goals.
They take what works and see if they can make it better, faster, cheaper. They know the “what if” implications of every new strategy, goal, product or service. They are pros at maximizing performance tradeoffs.
Do your know the profitabilty of each product or service you offered? Do you know what clients are the most expensive, demanding or time-consuming to serve? If you doubled your client base, do you know the implications on costs, revenues and the operations of your business?
To optimize your business results, think highest and best use of your time, energy and money. ALWAYS THINK HIGHEST AND BEST!!
9. MULTIPLY PROFITS THROUGH THE POWER OF LEVERAGE.
Most businesses build their enterprises in a haphazard way. Outrageously successful businesses grow their businesses from a place of leverge. They look for new ways to convert their current assets, strengths and opportunities into new revenue streams. They constantly take inventory and seek ways to profit from untapped capabilities and underutilized resources. They integrate marketing activities into a single business strategy to maximize results.
How can you leverage
*** your current assets (eg., your client base, employees),
*** your current strengths (eg., your knowledge base, processes),
*** your current resources (eg., your business network, capital),
to quickly grow your business?
How can you revamp your marketing activities so that your products and services sell each other? Leverage is one of the most under-utilized principles for multiplying profits in business.
10. DEVELOP A BIAS TOWARD ACTION
Outrageously successful enteprises understand that, in today’s economy, windows of oportunity are often measured in months ... not years and decades. They know they cannot wait for the perfect strategy, the perfect solution to capitalize on these opportunities. They must act quickly if they want to thrive in these highly changing times.
What new projects, strategies or opporatunites are you stalling in order to achieve perfoection? What new practices, support structures or habits will accelerate your bias toward action?
Top 10 Secrets Of Outrageously Successful Business Owners
7 Habits of Outrageously Successful Work At Home Businesses
You’ve read the ads or seen the infomercials. “Build a six or seven figure income while lounging in your pajamas in your work at home business.” For many people who hear this, their scam detector goes up and they become defensive. Why? Because they have heard countless horror stories of people who have lost their shirt trying to create a business from home.
However, the truth is there are thousands of home based entrepreneurs around the country who have cracked the code, created their place in the world and taking it to the bank. So how did they do it? Why do some people struggle and never ever break even while others create outrageously successful homebased careers?
There are certain habits which I believe are consistent with all of these enterprises. Here are seven habits or traits when implemented work to insure an outrageously profitable venture.
1. Find a hungry target market and look for a product or service to meet their needs. I am surprised how many frustrated entrepreneurs miss this. What often happens is someone gets excited, hit by an entrepreneurial seizure and tries to start a business with a product or service and feels it will sell simply because of their emotional attachment. Keep your mind open when looking at home based business income opportunities. However, make sure someone wants to buy whatever you have to sell before you jump in.
Don’t get me wrong you want to have a passion for what you do. However, if you love 8 track tapes it might be a problem. And depending on your age you might be thinking, “What’s an 8 track tape?” Get my point? However, if you find a group of people who are hungry for what you have is like shooting fish in a bucket. When you find a group that has a problem they want solved they will pay you to do it.
2. Understand nothing happens until a sale is made. I am amazed at how many budding entrepreneurs say they hate sales. This is unfortunate because everything else in a business is an expense. If you don’t have sales coming in the door eventually the doors will close.
Sales and marketing if done correctly is the engine to a company’s success. The key is to add value to the customer at every opportunity. One of the vital things to remember is the first time you obtain a client is the most expensive. But the real wealth is built when you have the opportunity to sell to a customer over and over again. Some companies even take a loss to get the customer in the pipeline because they realize the real money is on the back end and the true profit is in the lifetime value of the customer.
3. Develop a strong team. One of the traits that will accelerate the success of any business is the leverage generated by the help of others.
Robert Kiyosaki Author of Rich Dad Poor Dad says, “Business and investing are team sports.” The average investor or small-business person loses financially because they do not have a team. Instead of a team they act as individuals who are trampled by very smart teams.”
While you are building a home based business you don’t want to do it alone. There are only 24 hours a day and you can’t do everything. You want to look for opportunities to outsource all non revenue generating activities. Successful proprietors don’t waste a lot of time on filing and organizing.
4. Focus on the business not just working in the business. What separates you from being able to create a company that provides you with great income and lifestyle versus one that you are chained to the doors is a matter of focus. Successful entrepreneurs focus on the big picture.
I’m saddened when people say, “No one can do what I do.” This might be true however it presents a great challenge. You are now a slave to your business. The business no longer serves you. The goal must be to take “you” out of as much of your business as possible.
Look for ways to remove you, automate and systemize the process. One of the ways to do this is to use the leverage of technology. You might want to use a website that allows people to order your product or service 24/7. Or you might write a book which can be sold while you are sleep. Get the picture.
5. A highly successful home based business has a central theme or mission. Many home based businesses never reach success because they are trying to do too many things at the same time. You might be saying, “But I want to create multiple streams of income.”
The problem with multiple streams of income can be a nightmare if approached incorrectly. New entrepreneurs often make the mistake of trying to create several profit centers from non aligned businesses. For example, you will find people who try to start real estate, network marketing and internet marketing all at the same time.
The reason you will almost never have success with this strategy is you can not build momentum. Each business has a totally different business model and you can’t leverage the energy of one to another.
However, the successful home based entrepreneur understands the law of momentum. For example, if you were an author one of your products would be the book. However, you could spin that product into an empire by leveraging it into an e-book, tape set, work-book, seminar, boot camp and coaching program.
Do you see the power of having one central product or theme and how you can leap frog to success? You want to be focused and committed to a central theme. Once you have success you can add another stream of income. This trait is one of hidden keys to success.
6. Resilient and quick to adapt to change. This is one of the distinct advantage solo-entrepreneurs have over large companies. Often time’s large corporations invest thousands of dollars in a project and even when they know it’s not working they are slow to change. In Corporate America this may not kill a business because one mistake is just a cog in the wheel.
However, in small business your ability to change on a dime allows you test things and when things work you do it with massive all out action. And when something is not what working you simply let it go, test something else and move forward.
7. Commit to continual education. Now, I am not talking about another degree or certificate. There are plenty of people with plaques on their walls that aren’t able to create the income and lifestyle they want. However, I love the quote by one of the leading experts in self-development. Jim Rohn says, “Formal education will make you a living; self education will make you a fortune.”
Personal development and specialized knowledge often is the difference between a fledgling operation and one that has an outrageously bottom line. Why? Because successful people know that the best investment they can make is in self.
Make sure that you are always staying ahead of the curve and immerse yourself in your area of expertise. You can do this by attending seminars, tele-classes, boot camps or participating in coaching programs.
Do you want to build wealth from home? Cut your learning curve by modeling one or all of these traits from successful home based businesses. You will find when you model those who have had success you will too if you embody the same traits. Start today and you will be on your way to outrageous success.