If you are creating an affiliate program to improve the performance of your company in the Internet, you have to make sure that you’re offering your future affiliates the best tools to make their jobs easier. If you want to make your affiliate program into a business opportunity, you need to concentrate first on giving your affiliates the opportunity to earn as well.
How to Create a Marvelous Business Opportunity from an Affiliate Program
The most important thing to remember when managing affiliate programs is that its success will largely depend on how well your affiliates will perform. You can increase the chances that they’ll perform better by making their jobs as easy as possible.
The Proper Way to Make Banners – These are the most eye-catching of all types of advertisements, but they can also be quite troublesome. Customers might be turned off at the amount of time required for downloading large banners in websites. While it won’t hurt to host and offer a few large banners for those inclined to use them, it’s better if you offer a greater selection of smaller banners for your affiliates. Compensate for the minimal size of your banners by making them as visually attractive as possible. Play with colors and choose words and graphics carefully.
The Proper Way to Write Text Ads – Many affiliates prefer to host text ads of merchant websites because they use up lesser space and bandwidth without sacrificing effectiveness. When creating text ads for your affiliates, always make sure that they are short but detailed – they must clearly sum up the important benefits your products or services are offering. They must also have a catchy title – one that grabs the attention of the reader right away.
Secondly, and in the odd chance that your affiliate might prefer to create his own text ad regarding your products and services, make sure that your program offers writing tips and suggestions to help them in this endeavor.
Why Pop Ups and Pop Unders aren’t Cool – They used to be an entertaining novelty but not anymore. Nowadays, most people consider this type of advertisement – especially pop ups – as an online nuisance because they keep appearing when they’re not needed. As much as possible, avoid offering affiliates pop ups because they might just work to your disadvantage. If necessary, offer them pop unders instead.
Etiquette for Email Advertising – Sending marketing newsletters through email is always an excellent strategy because it allows you one-on-one time with your reader to talk about your company’s products and services. Many people, however, have abused this opportunity by sending SPAM. In spite of its reduced credibility however, most consumers are still willing to give email marketing a chance…but just once, and if you still blow it off then you’ll have to suffer the consequences for eternity…or until you get a new and valid email address, that is.
It’s important to brief your affiliates on the dos and don’ts for email marketing. The first rule that they mustn’t ever breach is the frequency of sending emails. Naturally, they shouldn’t flood a person’s inbox with the same email over and over. Secondly, they must always offer the reader a choice to not receive emails anymore by automatically taking off their names from the list. Thirdly, they must focus on keeping the content of their email as short as possible while managing to sound interesting at the same time.
Always remind your affiliates to end their letters with a call for definite action.
Regular Meetings – Hold regular meetings with your affiliates. Meetings must be done in both group and individual basis so that they can benefit from interactive learning as well as individual consultation. While you may not be their employer, you are still the person they’re looking up to for advice and support and it’s important that you give them these as much and as often as you can.
Pay Them Right – Lastly, as this is essentially a business opportunity for you and your affiliates, money is the tie that binds both of you together. If you want them to display a stellar performance, make sure that you show them why they have to. Pay them the rates they deserve and equally importantly as well, pay them on time.