That depends on how serious you are with your business venture. Is this a de facto hobby, or a true business that you plan to grow, market and make successful? If you fall under the second category, then you might seriously consider getting some promotional business products. They can make the difference in acquiring and keeping customers.
If you’re reading this article, chances are that your business is primarily online, so there might be other questions for you to consider if you decide you do need promotional products. What kind of customers are you dealing with? Do you have interaction with them through the mail, via the Internet, or even face-to-face? Depending on how you interact with your customers, you may want to choose different kinds of promotional items.
Make sure that your promotional business products mesh with your marketing strategy and message, meet with your client needs, and won’t bring down your business. Be careful not to fall into any of these traps when choosing.
DON’T PURCHASE THROW AWAYS
If you’re going to spend money on something, it should be worthwhile. Make sure that your client will use the product. Don’t sacrifice quality. If you’re going to buy pens to give away, make sure that they are good pens that write well. If they aren’t, the client will throw them away and won’t see your name every time he needs to write down a phone number.
DON’T BLEND INTO THE CROWD
Be creative. Try to find a product that speaks to what your company is and that your clients will appreciate. If you think you can pull it off, try to make your promotional items funny without losing relevance. Nothing would be better for business than for Jim to show Bobby the hilarious promotional items that you gave him. Now Bobby has been exposed to your company and will be more likely to contact you.
DON’T BUY ARBITRAY PROMOTIONAL BUSINESS PRODUCTS
Make your promotional business products relevant to your company and part of your overall marketing strategy. If you run a nature photography website, mail key chains with one of your nature photographs attached. All of your promotional business products should remind customers of what you do and the quality of your work. Don’t settle for a product with just your name on it. Make sure the product says something about you.
DON’T FORGET ABOUT YOUR BEST CUSOMTERS
If possible, tailor some promotional business products to your better clients. Try to get something a bit nicer for the people who buy $300 worth of ad space a week on your website. And make sure that it is something that this client will truly appreciate. If your best client is a kayak tour company, give them waterproof compasses, not magnets. Don’t ever spend so much time and effort trying to acquire new customers that you forget to keep your established customers happy.
DON’T FORGET ABOUT THE AGE IN WHICH WE LIVE
Technologies are constantly changing and being created. Take advantage of that. A good promotional business item might be an e-mailed screensaver or a personalized widget for your customer’s desktop. Promotional items can be downloaded, in CD form, or just on a website. Be creative. The better and more memorable your promotional business products, the more customers and revenue they will bring you.
Do I Need Promotional Business Products?
Business Advertising: Do-It-Yourself Advertising Versus Using A Promotional AD Agency
Are you a small to medium sized business owner? If you are, you may be looking for ways to improve your customer base and your profits in general. If you are you, you may be interested in starting a new marketing or advertising campaign. When it comes to business advertising and business marketing, you will find that you have a number of different options. Many business owners choose to do their own direct marketing promotions, while others choose to use the services of a professional promotional ad agency.
If this is your first time proceeding ahead with a full scale marketing or advertising campaign, you may be wondering whether you should use the services of a professional promotional ad agency or if you should perform your own direct marketing promotions. When it comes to determining which marketing approach is best for your business, you will want to examine the advantages and disadvantages of each. A few of the most influential advantages and disadvantages, of both promotional ad agencies and direct marketing promotions, are outlined below for your convenience.
When using the services of a professional promotional ad agency, many business owners appreciate the time that they are able to save. It is no secret that business marketing and business advertising are time consuming tasks, especially if you are unfamiliar with the process. Should you decide to allow a professional promotional ad agency handle your business’s marketing and advertising, you will likely find yourself able to focus on other important tasks.
In addition to saved time, using the services of a professional promotional ad agency often produces professional results. Many promotional ad agency employees have experience with business advertising and business marketing. Most promotional ad agencies have taken the time to research and test out numerous marketing approaches. This, essentially, means that they already know which approaches are successful, like promotional gifts, and which ones are only a waste of time and money.
Although there are a number of advantages to uses the services of a professional promotional ad agency, there also a number of disadvantages to doing so as well. One of those disadvantages is the cost. Hiring a professional promotional ad agency can be fairly expensive. Despite the cost of doing so, many business owners find it well worth the costs. In fact, many look at it from the standpoint of a business investment; an investment that they will likely see a return on.
If you are uninterested in using a professional promotional ad agency to your advantage, you may be interested in learning the advantages and disadvantages to doing your own direct marking promotions. As for the main disadvantage to doing your own direct marketing promotions, you will find that it can be time consuming to do. If you are relatively unfamiliar with business marketing and business advertising, you may spend a good deal of your time doing research and then relying on trail and error. As previously stated, many promotional ad agencies already have proven marketing and advertising plans in place, which include reward or incentive programs.
Perhaps, the biggest advantage to doing your direct marketing promotion, either yourself or by having one of your staff member do it, is the money that you may be able to save yourself and your business. This is ideal if you are operating your business on a budget. Although your time or the time of your employees will cost money, you will find that the cost is often lower than that of using a promotional ad agency. It is also nice to have complete control over all advertising and marketing decisions.
Whether you decide to handle your own direct marketing promotions or rely on professional assistance, you will want to consider using reward programs or customer incentive programs to your advantage. These programs can include rewards, like free merchandise or travel certificates, to new or returning customers. If you decide to perform your own direct marketing promotions, you will need to find an incentive company to do business with. You will want one, like the Infinity Incentive Group, that gives you the option of choosing multiple promotional gifts.
Benefits of promoting your business with promotional magnets
Advertising is a tool that really works! If you wish to promote your brand then the most excellent way to do this is working with some of the advertising tools. Promotional products are a tremendous way that can serve this advertising purpose. Promotional products are generally given as a gift item so that when ever people see or use them they are reminded of your company. When looking for exclusive and stimulating way to encourage your business, the promotional magnets can offer you the best solution. Especially it works amazingly as a marketing tool for small businesses and firm of any kind. You may come across several promotional products in the market, but promotional magnets are ideal, as these magnets are less probably to get misplaced. While your business cards may get misplaced, magnets are more apt to find a lasting place in your customer's kitchen or your client's dinner room. Promotional magnets are said to be a solution that is sensible, reasonably priced and distinctive.
Promotional magnets can be used to impress both customer and clients; the best feature of magnets is that they are very adaptable. Most of the business use promotional magnets to improve potential sales of their products. Magnets are less thrown away and encourage business power at reasonable price. Magnets can be customized with your company logo and name to remain in customers mind. Most of promotional magnets are lucrative and comes with top quality. They are used on nearly all metal surfaces and they go everywhere, comprising some surfaces on cars. For any business that deals with children, promotional fridge magnet is a effective promotional tool. As magnets are usually digital printed, designs and patterns such as cars, bicycles or games would help to draw the attention of children.
Benefits of Promotional Magnet to business:
Following are handful benefits of promotional magnets to your business:
• Promotional magnets can be distributed in way of business cards as well to offer your company details such as address and phone number.
• Your message is posted at customers most usage place such as fridge and cars.
• Visibility is huge by customer towards promotional magnets due to constant exposure.
• Magnetic are generally durable, the keep shape and design and last for years together.
• Promotional magnets can be used as decorative items also.
• It is a cost effective way than any other promotional products to promote your brand.
If you are looking for some unique, attractive and fashionable promotional magnets then your must look through internet. You can get some latest designs and style of magnets that are as well of excellent quality. You can even get some low cost products with superb class online. When you want to impress your client, you can give gift them promotional magnet on an occasional basis. This is the proven method of informing customer and clients about your services and branded products.