Will Your Business Be A Victim Of Identity Theft?

Identity theft is the world's fastest growing crime. In the US alone, there are 27,000 identity theft victims daily. It's likely that a high number of these victims include businesses of all sizes.

If Microsoft or Wal-Mart loses customer data to identity thieves, they simply pass the problem onto their extensive legal teams and security experts. But what if your small business gets caught up in some crook's identity scheme?

The consequences can be devastating. The average victim of identity theft spends 1,600 hours sorting out all the problems and confusion. Losses can quickly mount into the thousands of dollars.

To make matters even worse, the federal government demands you keep all your customer and employee information safe from thieves. If it's stolen, you can be liable for big fines and harsh penalties.

If all this makes you just a little nervous, I can't say I blame you. This is the fastest growing crime in history, and touches almost everyone. It could easily devastate your business in a most expensive and public way -- and that's something to worry about.

Keep in mind as soon as it becomes known your customer or employee information was stolen, creditors and customers will start to have second thoughts about doing business with you. This trend has sadly been borne out time and time again.

Fortunately there are some solid, positive answers appearing. Recently one of America's top legal service providers teamed up with one of the world's most respected security companies. The result is a very inexpensive service that monitors credit reports 27/7 to catch criminals in the process of committing a crime.

If suspicious activity appears on a credit report, the alarms are sounded immediately. That can quickly limit and stop unwanted activity.

Furthermore, you'll need legal help. A qualified team of experienced lawyers can help you sort through even the most daunting identity theft problems.

And while we're talking about lawyers, don't skimp on legal representation when dealing with contracts, problem customers, and problem suppliers. The biggest companies and richest individuals don't make a move without first consulting their attorney -- you shouldn't either. One of the reason so many small businesses fail is they can't or won't afford legal help.

Again, this much-needed legal representation is now available for just a few dollars per month. In the past, a business would keep a legal firm on retainer for thousands per month. Because most people don't need a lawyer all that often, top attorneys found they could charge very little per month, help those who asked for help, and still come out ahead. It's a win-win for both lawyers and the business owners who need them.

The Business Of Identity Theft

Q: I use PayPal to accept credit cards for my online collectibles business. I recently received an email that my PayPal account was going to expire in five days if I didn't click a link in the email and give them my PayPal account information. Being naturally paranoid I decided not to give this information and I'm happy to say that my PayPal account did not expire. Was this a scam? -- Brenda A.

A: Be thankful that your paranoia kicked in, Brenda, because you were about to fall victim to the scam of the week, this one aimed at the 35 million merchants and individuals who use http://Paypal.com as their online payment processor.

The email you received was not from PayPal, but from an Internet bad guy behind a forged email address using the http://PayPal.com domain. You should understand that no reputable online company will ever ask you to provide your account information. Think about it. They already have this information. Why would they ask you to provide it.

Since I use PayPal for several of my online ventures, I, too, received the email in question. The email first seeks to instill fear in you by saying that your PayPal account will be closed if you do not provide personal information. You are then directed to open an attached executable file and enter your PayPal account information and other personal information that PayPal doesn't even require, including your social security number, checking and savings account information, driver's license number, and other personal information that can be used to clean out your PayPal account and perhaps even steal your identity.

If you're not familiar with PayPal, it is a hugely successful, web-based company (purchased by eBay in 2002) that many online retailers and eBay sellers use to accept electronic payments for everything from newsletter subscriptions to consulting services to just about any product for sale on eBay.

The allure of PayPal is that it does not require the seller to have a bank merchant account through which to process credit cards. Anyone with a verifiable email address and bank account can use PayPal and the service can be implemented almost immediately after registering.

When someone places an order on a website that uses PayPal for online payments, that customer is directed to http://PayPal.com to complete the payment process using a credit card or electronic check. The merchant can transfer the money collected in his PayPal account to his checking account any time he likes. Since many larger merchants make this transfer just once a week or so, their PayPal accounts are ripe for the picking from those who have the cunning and lack of ethics required to gain access.

The shear number of PayPal customers is one reason it has become a popular target of scam artists trying to steal personal information from individuals and businesses alike.

Identify theft is on the rise. Thanks to the Internet stealing someone's identity has never been easier. At any given moment, there are any number of Internet thieves using all manner of high tech wizardry to steal personal and business information from unsuspecting souls, and many times they can gain access to this information simply by asking the person to provide it through fraudulent means.

The PayPal scam is just the latest in a long line of sophisticated attempts to steal personal information through online means, Amazon, eBay, Dell Computer, and many others have been the brunt of many such scams in recent years.

Identity theft is what's known as a knowledge crime, which means that the criminal doesn't have to break into your house to rob you blind. If you have a bank account and a social security number, you are susceptible to identity theft.

While most people are familiar with identity theft, most business men and women never think about it happening to them, at least on a professional level. Consider this: if a criminal can learn your business checking account number or the number of your company credit card, they can steal far more from your business than if they had simply knocked down the door and carted off your desk.

The Internet aside, most business and personal identity theft is still the result of stolen wallets and dumpster diving. You should guard your business records closely and be very careful what you throw away. Stop and think for a moment what a criminal might find in the dumpster behind your office.

There's a good chance that dumpster has, at various times, contained scraps of paper with your social security number, driver's license number, credit card number, old ATM cards, telephone calling cards, and other pieces of vital business information like bank statements, invoices, and purchase orders. A dumpster-diving thief could literally rob your business blind in a matter of hours.

Here are a few ways to protect yourself from business and personal identity theft.

* Never give out your first name, last name, business name, email address, account passwords, credit card numbers, bank account information, PIN number, social security number, or driver's license number.

* Change your online account passwords every 30 days. Believe it or not, a hacker who steals your personal information can guess your online account passwords in about two minutes. If your Charles Schwab online account password is your birthday or the name of your first born or family pet, count on a hacker cracking that code faster than you can say 'Bill Gates.'

* Never provide personal information in response to an email or telephone call. Just because someone calls and says they are from Dunn & Bradstreet and need to confirm your business information does not mean they are really from Dunn & Bradstreet.

* Never give your business credit card number over the phone to place an order with someone who has called you unsolicited. If you are interested in what they are selling get their number, check out their company, then call them back to place the order.

If you think that you have become the victim of identity theft or think someone is trying to steal your identity or personal information you should report them immediately to the Federal Trade Commission. You will find more information on their website at http://www.consumer.gov/idtheft/. For more information on what to do if identity theft happens to you visit http://www.privacyrights.org/fs/fs17a.htm.

So, if you ever receive an email from PayPal, Amazon, eBay, or any other ecommerce website asking you to update your account information by email you can pretty much bet the farm that it is a scam.

In business, as in life, a little paranoia is a good thing.

Business Cards Printing brings out Corporate Identity the Easy Way

Business cards significance in the business industry cannot be over emphasized. In fact, it is the foremost tool used by businessmen and other business enthusiasts for networking their products and services.

We cannot deny the blatant fact that competition nowadays is pretty stiff. Anyone who takes it for granted and not lift a finger to compete will be way left behind. This is the very reason why businessmen and their pools of marketing experts are planning a wise and easy strategy to capture their target market. They are poring over marketing tools and advertisements. They want to conquer the mass media. But what is the easiest way to reach the top? Is it worth spending a lot?

For big companies, spending a big sum is of no worry. Obviously, they have the finances. Networking and marketing are essential to them to keep the goodwill and corporate identity. However, to starting businesses and to those still struggling, networking and marketing slash the pocket. Thus, making known their corporate identity is taxing for them. They cannot subscribe to pompous ads. They cannot spend more than what they have thus, an inexpensive alternative must be sought. Good thing we have handy and effective business cards to back them up!

Business cards may seem so tiny but they have the influence to boost your business. They are not only effective but inexpensive as well. Compared to other networking and marketing tools, business cards are far more effectual and practical. Nevertheless, they must pass quality and meticulous planning, printing and distribution process so as to achieve their full potentials. Planning is the key factor why we have effective business cards. It is the initial phase where we get to conceptualize what we want to come up. Business cards printing is an essential phase in the undertaking. The design, colors, images and logo of business cards must instantly reflect the corporate identity of the business. The design and printing process must be of high-quality to have an excellent outcome. Bear in mind that catchy, meaty and functional business cards grab the thing that you desire most. Finally, business cards have to be delivered. But one common mistake interferes in the smooth-sailing process. This mistake must be avoided at all cost. And what is this big mistake? It is distribution to the wrong persons. Hence, give business cards to your real business leads. Or else you will just be throwing away your hard-earned money!