Discover Benefits Of Hiring A Professional Blogger For Your Business

Whether you've been marketing your business on the web for years or you are just starting out and recognize that web marketing will greatly contribute to your business success, there's one thing that's key to keeping your company name on people's minds: keeping a blog. With a blog, you'll be able to keep fresh content on your website which adds values for site visitors and draws in the search engine spiders.

What many business owners find - those whose companies are well-established as well as those who are just starting out - is that it takes time to keep a website up to date. They also find that keeping a blog can take a chunk of time out of their day, time that could be used for any number of other activities from taking client calls to checking on production to making sure that the bills are getting paid. Often, despite their best intentions, business owners give up on posting to their blog whether they just give it up all at once or let their posts trickle off slowly.

All of a sudden, even though you know that you should keep a blog for your business, you'll find that it slips off of your priority list and on to your list of things to do. And then you'll find that it slips to that part of the list where things just stay either forever or until everything else on the list is something .

There's a good way of avoiding the problem, however: hire a professional blogger to write the blog for your business.

Why would you hire a professional blogger? Well, to begin with, when you're working with someone who operates a business dedicated to blogging that is staffed by trained bloggers, you'll know that the person writing your blog knows the tips, tools and techniques that will draw attention to your blog. Not only will you be able to benefit from the blogger's experience, but you won't have to spend time learning the techniques or writing the posts.

While those are, in themselves, great benefits, the list doesn't stop there. When you contract with a blogging company, you'll know what you're getting. If you hire a blogger who will post to your blog daily, you can be sure that there will be fresh content added to your site each day. If you hire someone to post five times a week, you'll have five posts each week. A professional blogger makes a commitment to you, a commitment that the job will be done.

As a result, you get all of the benefits that come with having a blog for your business - increased site traffic, incoming links to your website and a relationship with current and prospective customers - without any of the hassle. You don't have to worry about days without posts, coming up with content or staying on top of all of the latest tips and tools that bloggers use to get their work noticed. In no time, you'll find yourself reaping the rewards of a well-written blog.

Discover the Advantages to Hiring a Freelance Web Site Copywriter for Your Web Business

Ok…so you already have a crack staff of writers on-hand to handle your company website's writing assignments. So why should you consider hiring a freelance copywriter?

Well, as you know, today’s corporate belt-tightening often means too much work for too few people. This is especially true in the communications area, where cutbacks have strained the resources of our workforce across the board. The result? Stress, overwork and low morale.

And of course, this strain is more intense when those unusual or special projects come up. The disruption in the day-to-day activities of your staff can have two results. Either this project gets low priority or the day-to-day work suffers.

What’s the alternatives? Well, you can solicit the services of an established Ad agency or PR firm. And in some instances this can be the wise choice, especially when you need the kind of flashy productions intended to impress and entertain the client…the kind designed to win glitzy awards.

The problem? These fancy productions often come with a significant price tag. Face it, these firms have a lot of employees to feed and the cost of this high overhead is passed on to you. And that often means a budget under stress.

In addition, these firms tend to be busy with the best writers often assigned to the large, high profile clients. You may get a team of junior writers, but you’ll still pay the high cost.

The solution? Studies indicate that hiring a freelance writer can actually average 5% (or more) less expensive than work done internally. While at first glance the higher freelance per hour rate appears more cost, when you add the true cost of internal labor, not only salary, but benefit and overhead costs. And because you use him only when needed, there is no ‘downtime’ cost.

And with low overhead, the costs for freelancers are generally significantly lower than the established ad agency and PR firms.

What are some other advantages, besides cost, to having a freelance writer in the bullpen?

· Control…Office politics, personal sensitivities and organizational bureaucracies often effect control of a project deadlines and content. The freelance writer is your strategic sourcing partner for any project, working with you.

· Objectivity…Essential to creating powerful persuasive copy. Freelancers can give an impartial view and new perspective to your project.

· Writing experience…Intimate knowledge of a product or service is not necessary to write about it. Good copywriters are experienced researchers and adept at asking the right questions to get up to speed quickly. What is more important is the fresh perspective that comes from their diverse experience in meeting a variety of communication challenges.

· Better results… Many writers can write well…but few can produce the powerful and persuasive copy that optimizes lead generation or sales. The best copywriters are masters at pulling in qualified customers dramatically increasing profits.

· Fees…Copy fees are almost always a very small portion of the total project cost, but its effect on money generating results can be enormous.

Don’t wait until crunch time to start seeking relief. Have a freelancer in your bullpen to come to your aid…when you need him.

Copyright Alan Richardson