home Business Copywriting Ideas

When you do any online research about home based businesses, you will likely find thousands of results that tell you that the most successful and easiest business to start from your home is a copywriting business. You can make a great living without ever having to get dressed or leave the privacy of your own home.

Out of all the home businesses that give you the option of solely working from home, such as marketing programs and designing companies, copywriting is still touted to be the best of its kind.

The biggest reason that copywriting has been dubbed the perfect at home business is due to the extremely low startup costs. You really don’t have to have any special talent, just be able to write in good English and grammar, mix in a little creativity, and you are raring to go.

If you have had any previous writing experience at all, you simply just boot up your computer, and go to work. For those who have little to no experience, but are still interested in starting a copywriting business from home, they should check out one of the many online classes available that teach you the writing basics you will need to know in order to get started.

Another benefit of an at home copywriting business is that you have the option of working your day job, and running the business on the side, or just simply depending on your copywriting business for your sole full-time source of income.

Few people are able to just up and quit their job to try and work from home, as they don’t have the capital needed to make ends meet while waiting on the profits to start rolling in. Home copywriting is also taking off with stay at home moms who are interested in contributing to the household income while still staying at home to care for their children, they can work when their schedule allows, and care for the family as needed.

The best of both worlds all in one tidy package, especially since the money made by these moms is extra income, there is no risk involved, and their family won’t starve if it doesn’t work out.

You can start this business no matter how old you are, what gender you are, or what type of physical condition that you are in. If you can write, and are physically able to sit at the computer and type, then you can do this work.

The success of your home copywriting business is not affected by changes in the economy. There will still be work for you, even if unemployment rates rise, and the cost of living and interest rates go up. The better the economy, the more work you will probably get, but no matter how bad it is, you will still have work to keep your business afloat, unlike some other home based businesses out there.

If you want to earn some extra money, for whatever the reason, then you should consider beginning your own at home copywriting business. If you do good work, and become highly sought after, you may be able to produce enough income to be able to stay at home and work fulltime for yourself. Wouldn’t it be nice to tell your boss goodbye, and know that you would still be financially secure?

Business To Business Copywriting Secrets

If you want to increase your marketing results and get more qualified leads, you will need to improve the effectiveness of the copywriting on your website, print ads, emails and direct mail.

This is vital because copywriting is your “salesperson in cyberspace, in print and in the mail” … and great salesmanship produces great sales … average salesmanship gets only average or worse results.

Here are the copywriting tips that will improve your marketing results. These are proven based on our copywriting work for over 450 businesses since 1978.

This is a list of what your prospect is thinking as he reads your marketing copy. It’s important to make sure everything is addressed on this list. If you do this, your marketing results will improve dramatically.


1. You’d better have done your research to know what benefits I want most from your type of product or service. If you don’t, I won’t even notice you, and if I do, I won’t even give you a hearing.

2. What do you do? How will it help me? I need to know “what’s in it for me” instantly or I’m gone.

3. Why should I believe you?

4. I already have a supplier for that – why should I listen to you?

5. Make it easy for me to read, understand, navigate, and “scan” your marketing material.

6. I want a specialized expert in your field for my situation or my needs or my type of business.

7. Don’t bore me! I’m sick of corporate talk, business buzz terms and mumbo-jumbo. Almost all business marketing is very dull and boring and I won’t read it.

8. I want ALL the details and specs, including product information, product applications, CAD drawings and plans, costs and shipping. A ThomasNet.com study finds a very large percentage of buyers say these details are not readily available.

9. I want to read copywriting from a real live person talking to me person to person, and not from some emotionless corporation.

10. I won’t admit it on the record, but I make purchases based on my emotions. Sure I need logic and features for verification, but if you can touch my emotions, I’m much more likely to buy from you.

11. I badly want more from my life than just work. I’m very interested in saving time, work and stress.

12. Make it easy for me! You list many different things I can do and I’m confused. What one thing should I do now and why?

13. Don’t overload your website or brochure with fluff – stick only to relevant and helpful information I need. I’m tired of all the irrelevant “filler” information on the web and I won’t read through it anymore.

14. Compare your product or service against your competitors for me if it is really as good as you say it is. Be honest, as I’ll see through any favoritism.

15. Be specific; generalities go right into my garbage.

16. What’s your guarantee?

17. How can I test your product, service or company first, in a low or no cost way, before I make a large commitment?

18. Help me justify the investment to my boss on an ROI basis.

These copywriting secrets applied properly are a main reason one website, direct mail piece or ad can pull 2 to 3 times the response as another for the same product or service. This is why the most successful marketers hire the best outside freelance copywriters they can afford.