Pitfalls To Avoid When Starting Your Affiliate Marketing Business

Well, you have left that awful job and now are working for yourself. You have jumped on board your new venture which is affiliate marketing. You’re incredibly excited and are working all the hours God sends to make this venture a success. You checking up and monitoring your site and you see that sales are going quite well. Many of the strategies and things that you put in place have helped your affiliate company sell quite a bit. The end of the month finally arrives and you’re waiting for that first large payment. When you check your account you are slightly disappointed. You did make some money but according to your calculations you should have had more. You check your sales figures again and decide to contact the company. They inform you that some of the items sold were returned so those had to be deducted from your commission.

This is disappointing but it does happen. Companies do not pay out commission on returned goods. You need to be aware of this to avoid fall into further pitfalls. No one would expect to be paid a commission on a returned item however; some less than honest affiliate marketing companies can use this to scam some of your profits. You need to make sure you understand their return policy and how it will affect the amount that you are paid.

A return occurs of course when a customer brings an item back. Charge backs can also happen when they dispute an amount on a credit card. Be sure you keep a close watch on which items are being chargeback or returned. See if there are any patterns that are obvious. If you notice that the orders that are charged back are always very high ticket orders then they could be giving you false information. They are doing this to keep you commission down and keep some for themselves. Keep a close eye on returns especially if you think it is happening a little too often.

Charge backs are also indicative of another more serious problem. If you notice that many of these charge backs are happening during an initial trial period, or the money back guarantee time, then there could be further problems. This is a sign that the product or service that you are promoting isn’t up to customer satisfaction. It could be misleading or just poor quality. However, it will effect your commission and your future as an affiliate marketer. If this seems like it is happening a little too often then again, there are problems somewhere in the company. Look to get out and make alternative arrangements.

You also need to be aware of which items are actually commissionable. Make sure you understand which products you will be earning money from to avoid disappointment later. Sometimes the company will offer a selection of products to put on your site, however only certain items may be commissionable. Before agreeing to anything like this checks your terms and conditions carefully.

Finally, you also need to make sure that items that are sold don’t have any other conditions attached. Some will only pay a commission if the customer fills in the payment details immediately. If they select an item and continue to shop, you may not receive any commission on that item. You can also loose commission if the customer clicks on any other links before completing the order. If they order 30 of an item you promoting but click on something else then you have lost out on quite a large amount of commission.

Affiliate marketing is a great way to earn money. However, before jumping in head first you need to read your terms and conditions carefully. It may be worth having an attorney look them over for you. You need to be aware of the many pitfall people fall into when they go into affiliate marketing. Read and understand your terms to avoid disappointment later.

4 Deadly Mistakes Home Business Owners Must Avoid

We're all part of a very special group, us entrepreneurs. Yet, we don't all enjoy the same level of success. Why is that? We'd like to believe that the rich and successful have secrets that they're keeping from us, and if only we knew them, or fortunes would be transformed!

Well, there is no magic secret. Sorry. It all has to do with discipline and following a system. With that said, there are some very common mistakes that people make in the day to day functions of their business. These mistakes doom them to a life of mediocrity. They choke the life out of the efforts. Below are four of the most common:

Not Scheduling

The apparent freedom that comes with working from home can be a double edged sword, especially if you're just breaking free from the shackles of the corporate world. Unfortunately, whether you're working from someone else or working for yourself, you must have a schedule. Time is the scarcest of commodities, and you must treat it as such. It is the most valuable thing you'll ever have to manage, it is priceless.

If you allow yourself to just 'figure it out' each day when you wake up, you'll never get anything done. If you're honest with yourself, you'll realize this. With no scheduling and planning, you don't know what you're working towards and you don't know what you're accomplishing. Most likely, you'll end up spending most of your time doing tasks that do nothing for the growth (money) of your business. Tasks such as filing, cleaning your workspace, bills, calling customer service for that issue that 'has to be taken care of today'.

True, all these tasks are in some respect important. But they fall under the category of 'Operations'. They do nothing for your bottom line, and therefore should be relegated to either someone else to do, or to a block of time where they are addressed together and quickly.

Pick a day during the week – I use Sunday evening – and every week sit down for 20 or 30 minutes and plan out that upcoming week. Based on the goals and stepping stones you have set for your business, what needs to be done this coming week to reach your 1 month goals, 3 month goal, 1 year goal? If you have this process in place, your business will run smoothly. Also take this opportunity to look at the week passed and to review it.

Not Prospecting

For most businesses, you have to prospect. Just because you're now working at home does not mean that you do not have to associate with the outside world anymore! Quite the opposite – the very existence and success of your business depends on it!

I have my own preferred methods of prospecting, but I won't get into that here. There are various methods to use: be it cold-calling, search engine marketing, email marketing, offline marketing, etc. You have to do your homework and pick a mix of marketing methods that will supply you with prospects. Then you have to prospect them.

You need to take the time to learn and refine your communication and prospecting skills. It is an art and skill to be able to prospect and close someone effectively. Learn this, or your business will suffer.

Momentum – Not Running Through the Finish Line

So you now have goals and schedule – great. But what do you do when you reach a goal, especially at the beginning stages of your business? You absolutely should celebrate your successes, no matter how small – but then get back to work!

Watch a race, any race. It could be swimming, running, motorcycles, or car racing. How do these people finish the race? Do they race to the finish line, or do they go full speed right through it?

Treat your business the same way. One mistake I see too many people do is celebrate and relax too much at every little sign of progress. Give yourself a pat on the back and a smile and keep going. Building momentum is so key to making things happen in business. Every time you stop, you kill any momentum you have built and you have to start over. Keep refining your goals and adding to them so there is always a next step. Don't kill your momentum. Make sure you run through the finish line.

Marketing – Not Enough Of It!

Ah, the big one. Let's put it very simply: If no one buys from you, you have no income. If no one knows your business exists, then no one can buy from you. If you do not market, then no one knows your business exists.

Therefore, if you do not market your business, you have no income.

Agreed?

If you don't like marketing – start liking it. There are so many ways to do it, find a few that you enjoy and make it fun. The fact is, the majority of your time should be spent MARKETING. At least 60% of your time, if not 80% should be spent marketing.

Go through your typical day and think about what you spend time doing. How much do you spend marketing? If you're like most people, you probably spend less then 20% of your time marketing. Therefore if you're like most people, you're not making any money with your business and like most people, your business will fail.

Get the word out! Find the people that already want what you have, and get in front of them. There is not a lack of ways to do this, so get out there and learn and MARKET.

Agreed? If you need ideas or you're struggling with this, just get in touch with me and I'll help you out – that's not a problem. Just get out there and Market Your Business.

Avoid Being Taken By Surprise When Running A Home Business

Few things are harder to stomach for an entrepreneur than sudden unexpected turns of events. This may pertain to a sudden unexpected bill that comes in the mail or the terse reminder of your friendly local taxing authority that you are behind in filing your quarterly business taxes. Since your home business is not only your bread and butter but also quite literally tied into the livelihood of your personal home, your ability to absorb risk and surprises is much decreased.

Thus you will need to take special care to ensure that your financial health is protected all the way around. Should your business suddenly experience a growth spurt, you need to be able to keep up; if a change looms large all of a sudden, perhaps due to a catastrophic turn in the economy, you need to be able to respond to it. By taking three simple steps, you will ensure that no matter what happens, you will know how to handle the unexpected and will not be taken by surprise when running a home business.

First and foremost, it is vital that you are insured. Not only does your home need to be insured, but your business may require certain liability insurance policies as well. Check on this matter with an experienced insurance agent and then find the coverage that most adequately protects you and your business. Then, should you fall ill, become injured or disabled, or just have to deal with a malfunction of your home of business equipment, your home business will not fall victim to the problems but instead will receive the funds necessary to maintain the status quo until you once again take the reigns firmly in hand.

Secondly, remember that in cases where you will host clients in your home, there is always the possibility of someone sustaining and injury. Thus, you will need to have adequate liability insurance that will protect you in case a customer slips and falls or is otherwise hurt. Liability insurance that protects you against claims arising from the use of any product you might be selling goes hand in hand with this kind of insurance policy and once again your insurance professional will be able to advise you on your needs.

Last but not least is the kind of protection that you yourself may not enjoy, but that will spell the difference between being taken care of and abject poverty for your family: life insurance! Protect your business and your family from going under by having your life insured so that your loved ones will be able to have their needs met should you die unexpectedly. This will also permit your family to take over the business should they desire to do so. By creating an operation manual you will leave them not only the funds needed to run the business but you will also enable them to continue running it and profiting from it just the way you did!

7 marketing mistakes to avoid when promoting your business

Many people rush into business thinking it will be easy to run, but very soon they realize that it is not as easy as it looks. A successful business is a finely tuned machine. In order to keep your business running smoothly it is important to avoid making mistakes.

Here are the 7 most common mistakes to avoid:

1. Not having clear objectives: Many business people start a business without clear objectives. They fail to set realistic goals for their marketing and consequently set themselves up for failure. It is important to make a list of goals and objectives based on a quarterly time line. If you do not have company goals and objectives you are like a car driving without a road map. Make sure all employees are briefed on company objectives. When your employees are not properly prepared you will not be able to achieve company objectives.

2. Neglecting to analyse your potential customers is a dangerous mistake. It can lead to many problems. When you do not analyse your customers wants and needs you do not know what products and services to develop for them. This will lead to targeting the wrong market and neglecting to understand your own niche market. It is important for any business to do their marketing analysis so that you can target your market and maximise your sales.

3. Not testing: By not testing your sales copy and places you advertise with split testing your advertising, you will be losing sales. Split testing is simple to do but many businesses fail to do this. This results in a lot of wasted time and effort. If you do not test your ad copy and marketing promotions you will not have a proper idea of the ads and promotions that are pulling and what is not working. It is simple to do by placing 2 ads for the same product in a publication or website etc. You can then see which one is performing the best.

4. Not budgeting: Budgeting is extremely important in business. Your business should never run out of money. This is especially true with your marketing and advertising ventures. It is important to have a monthly or quarterly budget for your marketing. Within that budget put aside money for each promotion you will be doing. Start small, test and then build on successes. This will allow you to always stay solvent and have enough for promotions.

5. Giving up too soon: Companies go out of business at an alarming rate these days. One of the reasons is that the owners give up too soon. Just when success might be just around the corner they give up and decide to close the business down. In exactly the same fashion marketing promotions can fail. You need to give your promotions at least 3 months before you decide to scrap them. Some promotions will take longer than others to bring results. As always, test all marketing tactics before you launch a larger promotion. Patience is one of the hallmarks of business and you need to implement it.

6. Poor sales copy: How often have you wanted a product but when you read the sales page you had serious doubts? Poor unprofessional ad copy will cost you sales. In fact without good sales copy you will not be able to sell effectively at all. It is critical to your business to get this right. If necessary get an experienced copywriter to do this. It is worth the investment, as you will see returns when you make sales.

7. Not screening your employees carefully: To handle the extra load for the Christmas season you will need to hire new employees. It is very important not to rush into this. There is no dearth of people needing employment but you need to screen them carefully before hiring. One rude customer service agent can cost you customers. Do not take this type of risk. You want to preserve the integrity of your company at all times and screening employees is the way to achieve this. You will then be able to build a core of loyal professional employees that will be an asset to the company.

The golden rule is to diversify. You should always use multiple forms of marketing promotions in your business. Do not just do one or two promotions and then wait for results. This will slow company growth and your business will stagnate. The last thing you need is to slow your marketing in the Christmas season. So remember to diversify and enjoy the increase in sales.

By avoiding these mistakes you will take your company to the success you deserve. You will be able to have year round success for your business and really be able to cash in on the Christmas season. So plan ahead and be careful not to make these common mistakes.

Avoid Home Based Business Burnout

It is vitally important, particularly from a financial point of view, to have your HOME BASED BUSINESS up and running as quickly and as smoothly as possible. This generally leads to extended hours of toil both in minor and major areas, times of frustration, times of joy, and times when sleep and relaxation time are sacrificed.

WORKING FROM HOME does not tend to allow you the luxury of packing up for the day, leaving the premises, and returning the next day. (I suppose you could, but you may have a problem in convincing your spouse and/or children that it is the thing to do!!) Working within the confines of your family home makes it far too easy to burn the candle at both ends. Sneaking in an hour or two (or three!!) of extra work before sunrise while the family is still enjoying a good nights sleep, or working away later in the evening and into the night while the Late, Late Movie is being screened. All this after having put in a full day of work, or prior to putting in a full day of work. It can, and will, take its toll on your body and mind.

Yes, you do need to work hard at your HOME BASED BUSINESS, however, of equal importance is the need to be smart in your approach to WORKING AT HOME. We choose to WORK FROM HOME as a lifestyle change. If however, you are going to put in considerably more hours per week in your HOME BASED BUSINESS than you would in working for a boss away from home, you may well achieve a very substantial income, but you could do so at the expense of the more relaxed lifestyle change you were originally seeking. Without proper rest and relaxation you will soon feel the effects of burnout, and the enjoyment of having a HOME BASED BUSINESS will fade away.

Plan your approach to WORKING FROM HOME by setting out definite work hours and, where possible, ensure you stick to them. When doing so, make sure you set aside break times for lunch, beverages etc. If you need to clear your head at any stage, take a little time out, have a quick nap, take a walk, have a shower, or whatever it takes to recharge your batteries. Do not let your HOME BASED BUSINESS rule your life. This can seem to be the case, particularly in online businesses that operate 24 hours a day. But that does not mean you have to be physically in front of your computer all day.

If you find yourself becoming overloaded with work, try delegating jobs to other family members or, if your HOME BASED BUSINESS is really firing, hire an assistant to help you out on either a part-time or full-time basis.

WORKING FROM HOME with your own HOME BASED BUSINESS can be financially and personally rewarding, provided you utilise proper time-management procedures.

Avoid A Trap When You Start A Business From Home

So; you are thinking you want to start a business from home? There are many things you will need to consider as you explore your endeavor. Although I cannot begin to cover every aspect of starting a business from home in this article, I wish to warn you of a trap that is easy to fall into, difficult to avoid and can be devastating to your wallet.

The internet is crammed full of opportunities to "Make Thousands of Dollars!" simply by following "just do what I do" programs. Unfortunately, many of these so called systems prey on your desire to make money, but they can and will leave you broke and discouraged if you don't know what you are doing. Caveat Emptor, Buyer Beware must be your mantra when considering one of these online opportunities.

Most folks begin looking for a work from home business by doing research on the internet. The simplest research begins at the search engines by typing in "Work from Home" or a similar phrase. In the results you see hundreds, thousands, even millions, of opportunities that await your click. Many times you will be asked to "opt-in" to receive the valuable information that is offered for free. Not a bad thing you say to yourself as you fill in your email address and your name in the harmless form, after all, it's free and I'm not buying anything. To comply with Anti-Spam Laws you will receive an email that asks you to confirm your request for additional information. You are now a "Double Opt-In Subscriber" and by clicking on the link to confirm your desire, you are whisked away to the promise land of thousands of dollars filling your bank accounts. You have just fallen prey to one of the biggest traps on the internet!

Now, I am not suggesting that every program on the internet is a scam, by any means. There a literally thousands of people legitimately making very large amounts of money on the internet every day and there are truly some valuable and legitimate ways to make money from home on the internet. What I am suggesting is that by "opting in" to a list, you have agreed to receive a sales pitch for the product de' jour the marketer is selling. The products you will be selling are the same thing you just signed up for, only this time you will get a commission for a sale. It sounds good on the surface, but...

Many online offerings are very compelling and they prey upon your desire to make money. The lure of easy money is the downfall of most people who want to start a business from home. It's not easy and it's not quick and the programs that convince you otherwise have been carefully designed to pique your interest and to separate you from your cash. To make money on the internet, you need traffic; visitors or quite simply, people to buy your offering, simple as it sounds this little detail is often overlooked when considering an opportunity.

Here's a sample of how this little scheme goes: You sign up and part with your cash. The seller of this fine program tells you to get traffic and expect a conversion rate of X; but how do I get traffic if I don't have a website? Simple, send emails to everyone on your list; surely they will buy this marvelous idea! What list are you talking about? Well, your opt-in list of course. How do I build an opt-in list if I don't have a website? Simple, place Pay-Per-Click ads and the traffic will come in droves and buy your offering. We'll even show you how to get Pay-Per-Click ads for little or no cost and beat your competition. But wait, if I don't have a website how will I capture the email addresses of those who opt-in? The truth is you can't, but the marketer can; and does! Your work resulted in a free email address on the list of the marketer, whether or not the sale was made doesn't matter to him, he got the address. You on the other hand paid to add that address to someone else's list.

To be successful on the internet, you must, repeat, YOU MUST, have a website, a website where you send the traffic you generate for yourself. Without a website you will go broke buying Pay-Per-Click ads and all you have done is perpetuate a program for someone else that you can no longer afford to sell. When you are broke and you will be, someone else will be ready to take your place in line. All you have done is advertised a product for someone else and they reap the benefits without the cost or the risk.

Work from home opportunities can be awesome ways to generate extra income for you and your family, but they can also be vicious traps that will consume you if you are not careful. Before you get your credit card out, find out what other people are saying about a product or opportunity. Do a search for the name of the author or the program and you will quickly see what others saying about what seems like a "sure thing." And last but not least, remember when you sign up for free information, it is usually not free, but rather you are selling your email address so you can receive more offers from the person you signed up with. Free information is not necessarily bad, but it is designed to get you to buy something later. Caveat Emptor!

8 Ways to Avoid Litigation When You Sell a Business

Based on recent litigation storm clouds, business owners planning exit strategies better batten down their legal hatches.

As a small business owner, your company most likely represents a significant portion of your net worth. That’s why it’s crucial not to let litigation wash it away when the time comes to convert your years of hard work into cash.

Selling a business involves substantial amounts of money and a wide range of issues including warranties and representations, disclosures and contractual obligations. Consequently, there are many opportunities for litigation to arise. Not only is litigation highly unpleasant and disruptive to your lifestyle, it is also very, very expensive - even if you win.

But other than wishing, hoping and praying, what’s a small business owner to do? Rather than complaining try something more constructive. Here are eight strategies to follow when selling your business that can help minimize litigation issues.

1. Honesty is the best insurance policy. Tell the truth about your business. Do not attempt to hide any problems or issues that, if left undisclosed, might be the basis for future litigation. Rest assured that the cost of disclosure in a transaction is very small when compared to the cost of litigation for non-disclosure.

2. Develop a confidential business review. This is a high-quality and comprehensive document that describes your business and its background. Within this document, clearly disclose any negative issues that are involved in the business. Not only will disclosure reduce litigation risks, it will also add to your credibility with potential buyers and save you time by eliminating those who are unwilling to accept the realities of your business.

3. Accurately communicate historical financial results. Do so in a manner that demonstrates the earning power of your business. Ideally, this information will be presented in a summarized format that recasts your discretionary and certain other expenses to show EBITDA (Earnings Before Interest, Taxes, Depreciation and Amortization).

4. Require your buyer to go through extensive due diligence. Due diligence is the process by which a buyer conducts an independent investigation of the information you have provided about your business. The written due diligence materials should be incorporated into the final legal documents to minimize your litigation risks.

5. Assemble a strong team of experienced professionals. Your accountant and your attorney will play key roles, and their expertise will reduce litigation risks. You may also benefit from the assistance of an experienced intermediary, broker, or merger and acquisition firm that specializes in selling privately owned businesses. However, before hiring an intermediary, make certain that they do not charge up-front fees and that they have a litigation-free track record.

6. Ensure that closing documents are thorough and complete. Not only must these documents contain appropriate legal language, they also must anticipate and address potential disagreements that may occur after closing – disagreements on issues like equipment or inventory values and condition, collection of accounts receivable and more. These issues are easily addressed during the courtship phase with a buyer, but they can cause major problems after the transaction is closed and the honeymoon phase is over.

7. Be careful with employment, transition and consulting agreements. If you enter into longer term agreements with your buyer, make sure the terms are entirely consistent with your retirement plans. Otherwise you run the risk of being unwilling or unable to perform your obligations, and that can lead to litigation.

8. Maintain confidentiality throughout the entire selling process. Although confidentiality will not directly protect you from litigation, it will help minimize the risk of losing valuable employees, customers and vendors during the process. One of the best ways to avoid litigation is to help ensure your buyer’s success, because that success significantly reduces the basis for damage claims.

The goal is a successful, worry-free transition. Take the time to recognize and act on the many opportunities you have to minimize your litigation risks and reap the benefits later.

Avoid Home Business Scams That Only Want Your Money

With the job market continuing to tank more people are looking at starting a home business as a means of supporting their families. Unfortunately, many offers for home business opportunities are being made by individuals preying on the needs of others. Many internet users are finding their inboxes deluged with offers of making bog money with little or no work. Secrets to making big money on the internet are available from many different companies, offered only after they "unlocked the secret" of hitting it big on the internet.

In most of the internet websites attempting to get people to send money for a guaranteed successful business, will be filled with success stories about ordinary people who were nearly broke and facing bankruptcy until they signed up for this program. Now they have more money than they know how to spend and they offer enthusiasm thanks to the person who unveiled the tricks to making an obscene amount of money for doing nothing.

There are a few aspects of internet advertising for moneymaking opportunities that should raise red flags and sound some loud bells before sending any money or worse, entering your credit card information.

Beware of limited time offers that will expire in a couple of hours, if not in minutes. People needing to find a home business are often duped into signing up for a worthless program, wanting to make sure they secure their place in line before the opportunity is gone. Go back and visit the site later in the day or even a day or a week later, and chances are the same ad will be there with the same time limit warning.

Read through the entire offering in the initial ad and when you reach the end, go back and read it again. Usually there is nothing to indicate what product or service you will be selling to your friends and neighbors. If, after reading the ad a third time you still have no idea what the company is offering, close the page and delete from your online history.

It is not unusual for companies offering what amounts to a franchise for their business to request money up front. Legitimate brick and mortar businesses have been doing it for years and it's an acceptable practice. However, before you opt in to a program, find out exactly what you will get for your investment. If it is only the right to use the name, move on. If the company wants you to pay for training materials that may be the only thing you get for your investment.

Ask for contact information about those in the testimonials to get your own take on their success. Chances are that will be "confidential" information and not available. Additionally, contact information for the company wanting you to send money now should be clearly available in their website. Hiding behind an email address is a common ploy for those looking to take your money and offer nothing substantial in return. It's your money they want, demand answers before sending it.

Investing Mistakes to Avoid

Along the way, you may make a few investing mistakes, however there are big mistakes that you absolutely must avoid if you are to be a successful investor. For instance, the biggest investing mistake that you could ever make is to not invest at all, or to put off investing until later. Make your money work for you – even if all you can spare is $20 a week to invest!

While not investing at all or putting off investing until later are big mistakes, investing before you are in the financial position to do so is another big mistake. Get your current financial situation in order first, and then start investing. Get your credit cleaned up, pay off high interest loans and credit cards, and put at least three months of living expenses in savings. Once this is done, you are ready to start letting your money work for you.

Don’t invest to get rich quick. That is the riskiest type of investing that there is, and you will more than likely lose. If it was easy, everyone would be doing it! Instead, invest for the long term, and have the patience to weather the storms and allow your money to grow. Only invest for the short term when you know you will need the money in a short amount of time, and then stick with safe investments, such as certificates of deposit.

Don’t put all of your eggs into one basket. Scatter it around various types of investments for the best returns. Also, don’t move your money around too much. Let it ride. Pick your investments carefully, invest your money, and allow it to grow – don’t panic if the stock drops a few dollars. If the stock is a stable stock, it will go back up.

A common mistake that a lot of people make is thinking that their investments in collectibles will really pay off. Again, if this were true, everyone would do it. Don’t count on your Coke collection or your book collection to pay for your retirement years! Count on investments made with cold hard cash instead.

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Investing Mistakes to Avoid

Along the way, you may make a few investing mistakes, however there are big mistakes that you absolutely must avoid if you are to be a successful investor. For instance, the biggest investing mistake that you could ever make is to not invest at all, or to put off investing until later. Make your money work for you – even if all you can spare is $20 a week to invest!

While not investing at all or putting off investing until later are big mistakes, investing before you are in the financial position to do so is another big mistake. Get your current financial situation in order first, and then start investing. Get your credit cleaned up, pay off high interest loans and credit cards, and put at least three months of living expenses in savings. Once this is done, you are ready to start letting your money work for you.

Don’t invest to get rich quick. That is the riskiest type of investing that there is, and you will more than likely lose. If it was easy, everyone would be doing it! Instead, invest for the long term, and have the patience to weather the storms and allow your money to grow. Only invest for the short term when you know you will need the money in a short amount of time, and then stick with safe investments, such as certificates of deposit.

Don’t put all of your eggs into one basket. Scatter it around various types of investments for the best returns. Also, don’t move your money around too much. Let it ride. Pick your investments carefully, invest your money, and allow it to grow – don’t panic if the stock drops a few dollars. If the stock is a stable stock, it will go back up.

A common mistake that a lot of people make is thinking that their investments in collectibles will really pay off. Again, if this were true, everyone would do it. Don’t count on your Coke collection or your book collection to pay for your retirement years! Count on investments made with cold hard cash instead.

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