Consumer Collaborative: The New Economy of Sharing

Collaborative consumption is a global phenomenon born of the countless possibilities of the Internet connection between individuals who do not know. applied to hundreds of sites without consultation between the various actors, the phenomenon was observed and conceptualized in the book: "What's Mine is Yours" * Rachel Botsman and Roger Roo. The authors report the occurrence worldwide of this phenomenon is both cultural and economic poised to transform the traditional trade, consumption and even our way of life.
The book shows how one moves away from the 20th century hyper under the double sign of the credit and the pub to enter the 21st century will be the connections between individuals within a larger community the size of the Internet , the importance of the reputation of everyone in this community, and everything to which we can access most often free with these connections.
What is collaborative consumption:Rent, lease, give, trade items via technology and peer communities, "What's mine is yours.


There are two major forms of collaborative consumption:those which are purchased together, as a group, a good or service, usually for a price.those where people lend, give themselves or exchanged for goods or services rather than buying them.A few examples:
short circuits, amap, etc.consolidated ethical and ecological productsdonations from individualsrenting between peopleBarter between individuals and usedservices and support localpractical information on homemade and localThe image of the global village resurfaced, but with a dizzying multiplication. Barter of goods and services formerly practiced in the villages is now just a click away with on a global scale in ways that were never technically imaginable before.
The economy of sharing spreadsWithout us being aware necessarily the day we we would therefore have less to favor the use and share more. In a context of sustainable economic crisis and mistrust vis-à-vis large companies, these experiences exchange and sharing of successful interviewing our traditional consumer behavior. "We are moving towards an economy where access to goods required in their possession," said Lisa gansky, author of The Mesh."The Age of Access" described by Jeremy Rifkin is it actually going to materialize?Cultural change is it deep enough to lead us to favor the use of possession?
One thing is certain: the real and functional alternatives to the most traditional form of purchasing exist and spread as never before, to the extent that money in a turbulent state of the currencies, or too challenged.
Many things are already in place in the U.S.:systems that transform the product in use: it pays to use a product without having to buy itredistribution markets: organizing the redistribution of products used or purchased when they are not or no longer usedcollaborative lifestyles: people with similar interests together to share good time, space, skills, money, as in the case of bulk purchases on the Internet via private sales, or development of space Coworking such as Canteens in France"One day we will look at the twentieth century and we wondered why we had so many things" recently said Bryan Walsh in TIME Magazine devoted to Collaborative Consumer as one of ten ideas brought to change the world.
The statistics speak for themselves, explains Danielle Sacks in one of the most comprehensive articles on the emergence of the economy of sharing:
"While more than 3 million people in 235 countries have already 'CouchSurfer' are over 2.2 million trips by bicycle self-service (such as the Velib 'in Paris) that are made each month worldwide . "While the private lending industry has just reached the sum of $ 500 million in the U.S., startups sharing enslave fundraising: $ 7 million for Thredup, website barter clothing and toys for children ; 1.2 million for Gobble, who has a model similar to Super Marmite and can book and buy homemade food close to home) to 1.6 million Grubwithus, which offers a service or social colunching dinner, a mixture of Meetic and Groupon.
In France, as the machine is started:First, some great startups have emerged in 2010: "Super-Pot", "The hive that says yes" (supported by Marc Simoncini and ventures including Kima), "Livop", "DeWay", "Voiturelib" " Cityzencar "and many others, all promised a bright future (as pioneers in their field) provided they are sufficiently persistent (pros and cons of First-movers).
Ironically, the web brings the business to the individual as the online trading companies become smaller, more specialized niche. Ironically, the web brings us back to a business model centered on humans.
The world changes more quickly, not always easy to incorporate any changes. But it's the world we live in, for us to adapt! especially when the changes are in the right direction!
  by  http://businesnew.blogspot.com/