I could write a lot of pages, maybe even a book explaining what pay per click marketing is and what it can do for your business, but I will keep this short and to the point. Pay per click (ppc) marketing is an advertising platform in which you bid an amount of money that you are willing to pay for a click.
When a searcher does a search at Google all of the ads on the right side of the screen are ppc ads. Google calls them sponsored listings. When a surfer types in a keyword, the advertisers who have bid on that keyword have their ads displayed. When one of the ads is clicked by the surfer they are taken to the advertiser’s website. The advertiser is charged at maximum, the amount they’ve bid. Most of the time they are charged less than what they have bid. But they are never charged more than their maximum bid.
The bids can start at 1 cent and depending on the market and the ppc search engine, go up to $50 or more per click. When starting off I suggest bidding very low. Ten to fifteen cents per click or lower is a good start. The higher you bid the higher in the rankings your ad is shown therefore increasing your ad’s visibility and your potential visitors. The downside is bidding high can cost you a lot of money and in some cases bring you way over budget. Be very careful when bidding.
Bidding low might not get you as much traffic as bidding high but it will bring you traffic for much cheaper thus increasing your return of investment (ROI). One way to increase the amount of times your ad is shown (visibility) while bidding low, is to bid on a high volume of keywords. Some marketers bid on hundreds and up to hundreds of thousands of keywords.
This method will take some time. Putting together hundreds or thousands of keywords can be time consuming, but it is an effective strategy for getting quality traffic, without paying a lot of money. The more you work with the ppcs the faster you will get at putting together lists of keywords.
In case you’re not sure how to generate that many keywords there are many tools on the net that will help. Some are free and some charge money. One of the best free tools is offered by a company formerly named Overture, which has been bought out by Yahoo! This tool can be found here. http://inventory.overture.com
What can ppc marketing do for your business? Depending on your market, ppc marketing can be a great way to get quality traffic inexpensively, increasing your ROI and profit. It is also a great method for testing products because your ad can “go live” in as little as 15 minutes and up to 5 business days. Depending on which ppc search engine you use.
Advertising your business at free search engines a.k.a organic search engines can take weeks or even months for your website to be indexed in their directory. It can take a lot longer than that to get a decent ranking on your search terms. The more competitive the keywords you are trying to get listed, the harder it is to obtain a decent ranking. This is one reason why ppc search engines have a huge advantage over organic search engines.
I, as well as thousands of other marketers think the best two ppc search engines are Google Adwords and Yahoo! Search Marketing (formerly Overture). Google claims your ad can “go live” in 15 minutes but it usually takes a couple of hours. This is really fast. Yahoo! Usually takes a couple of days.
There are thousands of smaller ppc search engines. Some of them are good and some are not. Some will take your money but will not have many searchers. Google and Yahoo have hundreds of millions of searchers every day. If you think about using a smaller ppc do some research and find out what experiences other marketers have had. There are thousands of forums, newsletters, ezines and info sites dedicated to educating people about ppc marketing. You can learn a lot about Google Adwords, Yahoo! Search Marketing and a lot of the smaller (2nd tier) ppc search engines at these places.
What Is Pay Per Click Marketing And How Can It Benefit My Business?
Will Your Business Benefit From Venture Capital?
Not all businesses can attract venture capital. Venture capital is provided by a firm of professional investors that are generally seeking high growth business opportunities to invest in. They provide funds to help you grow your business but in return they often want shares in the business.
If you have a brilliant idea that has huge growth potential and are struggling to raise money through the normal channels then this route might be ideal for you. Be prepared to give away a large chunk of your business and remember that most venture capitalists will also want a say in how your business is run!
This method of raising funds is also a great way to get some fresh minds looking at your business idea. Venture capital investment companies have been investing in great ideas for many years and know how to turn great concepts into reality.
Do not approach a venture capital company if all you are seeking is money to clear your existing debts. They will not be interested! They are also not interested in providing funds so that you can buy your dream car or luxury house.
They are in the business of providing funds so that they can make money for themselves with the funds they provide you to assist your growth. Got the idea?
A well researched and carefully crafted business plan will definitely help you. How are you going to use their money? They will want to see it being used for growth, sales, marketing and creating value for them. They will not be happy if you use their funds to make a beautiful office! Remove any expenses that are not critical for growth and show them how you can generate profits and a return from their investment.
When a venture capitalist firm looks at your idea, they are also examining you. Millions of people have great ideas and to be honest, the majority of these people do not have a clue how to execute a plan.
If they like your idea, then they will want to get to know you in detail. What are your work ethics like? Why should they back you over the hundreds of other people that are competing with you for their money? Remember that they are most likely to be seeking a brilliant person with a great idea that can deliver them a "home run."
It also costs a lot of time and money presenting your idea to venture capitalists! They do not give anybody any money at the first meeting. In fact they might even meet you a dozen times only to completely reject your idea at the end! Be prepared for this and possibly try out your business plan with a more than one firm at the same time.
The costs will not be that much greater to present your case to two different companies at the same time! Remember that you are also dealing with personalities and one wrong word and they will kick you out before you can count to ten. I never said that it was going to be easy, did I?
Can Publishing a Newsletter Benefit Your Business?
In a Word, Yes!
Publishing a newsletter as a part of your marketing campaign can increase the potential profit from existing customers becoming long-term buyers.
Newsletters gives us a tool for collecting the email addresses of targeted visitors with the intent of turning them into paying customers.
Utilizing this tool also gives us the means by which we can remain in contact with an additional valued resource,"The Previous Customer."
If You want to keep customers, A Newsletter is a must.
If you don't have a Newsletter, you have no way of following up with your paying customers, or for that matter, any potential customers. Someone that has purchased from you once is very likely to purchase again. You don't want to run the risk of losing that person because you don't have a follow up method in place. A Newsletter.
The standard for publishing your newsletter is generally once a week. You may want to publish bi-weekly. If you find something of value that your customers might have an interest in, you don't have to stand on ceremony, you can notify them at will. The frequency of your publication will really be determined by your marketing niche. Who and What your marketing.
Your topics will be determined by your area of expertise. If your knowledge is limited, you may have to do some research in order to keep your subscribers informed, There is no shortage of pre-written articles, on any topic, you may be looking for. With Article Directories, such as this one, that abound the Internet, your search will be an easy one.
Of course you can always do the research and write the articles yourself, based on what you've learned. You also may want to consider subscribing to a Private Label Content site. You'll have access to pre-written articles available for re-write.
Your newsletter doesn't have to be "The Great American Novel." (:-) Quite frankly if it's too long, your readers probably will lose interest before they finish reading it. Sometimes a quick announcement about a New Product or Service will be sufficient. Other times a short 400 to 500 word article will do the trick. It will really depend on what you're trying to convey to your readers.
You'll also need to be consistant. With the thousands of newsletters that are available. You'll want to avoid having your newsletter mistaken for spam. Announce your publication in the subject line and don't forget to personalize it by inserting your subscribers firstname. Address them by their first name within the body of the message whenever and wherever possible. Personalization cannot be stressed enough. This function is available in most autoresponders.
To limit complaints or spam reports remind your readers that they agreed to recieve emails from you etc. Once again, most autoresponders provide this function without your having to do anything, other than putting your message in for sending.
Your newsletter will be your Brand. It will speak loud and clear about your business and will be your tool for building relationships with your customers. No other tool has this ability. Give your Newsletter the time and attention it deserves and it will reward you Over an Over again.
How Business Benefit Immensily From Leadership Programs
If you are planning to build a admirable career, maybe you should go through some basic training. Nowadays, there are actual acknowledged administration programs actuality developed. Leadership programs will advice you to access some actual all-important skills. Administration programs will accord you the bare ability to accomplish the best both in your career aswell as in your life.
Leadership programs will be the management-training affairs you are attractive for. Aswell as acceptable able training, they will advice you accretion aplomb and self-respect, things that are actual accessible in your clandestine life. These programs are assuredly a actual able way to accretion the assurances that you will charge to be accessible for a affluent career and life.
I apperceive from acquaintance that a leadership programs can calmly advance and absolute a being because I accept been teaching administration courses for years. If you go to a leadership programs with the appropriate attitude, assured that you admiration success, you will become a altogether afflicted person. Naturally, there are bodies who claiming the call of the administration programs. The success of the administration programs depends usually on the way they are taught. As bodies who advise administration programs are different, as altered are the profits you can booty from administration programs. From adolescent bodies to older, all of them accomplish the best use of any blazon of administration programs. You can accept amid about altered administration programs, although about all of them accept some axiological elements in common.
One of the key apparatus of all leadership programs is that they are aiming to body up abilities to assignment in a team. Some leadership programs alike access this architecture of team-working abilities as the centermost of the accomplished administration program. As an example, I will acquaint you that I accept heard about administration programs which centermost on the accomplishing of concrete tasks as appropriation every affiliate of the accumulation over a wall.
Of course, the point of this is not to accretion beef accumulation but to apprentice how to assignment as a team. This allotment of the administration programs will advise you how to seek anniversary member’s strengths and weaknesses. Administration programs will advise you how to leave abaft the airs you accept and to put all your strengths into the accumulation work. This is apparently the best important assignment that the approaching baton will apprentice from the administration program.
The additional axiological basic of administration programs is that administration programs usually tend to accent on aplomb and self-esteem. A baton should be aboriginal of all self-confident. A administration affairs has to advise you how to be assertive that aggregate you say is important. The leaders accept not become leaders because they are added capable, or added able than added bodies are. Surprisingly, it may about-face out absolutely the adverse thing. The leaders accept become leaders because they added aplomb than the added bodies to argue that what they say is important.
Benefit From A Home Business
Are you aware of the many ways that you can benefit from owning a home business? If so, there is a good chance that you have already looked into starting a home business of your own. If you do not know what a home business can do for you, you should definitely consider the benefits that thousands of people are taking advantage of. When it comes down to it, anybody and everybody can benefit from an opportunity like this if they are willing to put in the time and effort.
Listed below are three ways that you can benefit from a home business. Of course, there are other benefits that you will also want to list out on your own.
1. Anybody who owns a home business is aware of the freedom that it brings into their life. When it comes down to it, if you are tired of working for the man, you need to consider what a home business can do for you. The number one reason of doing this has always been for freedom. And when it comes down to it, this will probably always be the case.
2. When you have a home business that you run on your own, you are in charge of the profits that you make. As you can imagine, this means that you are going to make more money than if you worked for somebody else. This will not be the case from day one, but as you build your home business you will begin to realize this. When you do not have to split any of the profits with other workers, you are surely going to make more money on a regular basis. This is why business owners always make the most money.
3. Do you want to spend more time at home? How about more time with your family? If so, a home business will make you smile. Many people hate the time that their job takes away from their family life. And although you will have to work hard if you own a home business, you will still be around more times than not. For many, this is reason enough to quit their corporate job and move onto something that they can do from the comfort of their own home.
If you start a home business you will benefit in the three ways listed above. And the great thing is that these benefits do not start and stop there. They may be the most popular, but as you move on with your home business, you will recognize others as well.
Overall, a home business may not be right for you, but at least looking into what one of these has to offer is a good idea.