Make a presentation of a business plan in 30 minutes is like trying to drink someone from a fire starts. Must obviously decrease the flow and keep the most part, without losing strategy. A real analysis of his own forcible project.
Here is a manual step by step to make your presentation in 5 minutes. 7 slides, about 40 seconds per acetates and hid behind it, your fire lance is to tell your complete business plan.
A rule before you start: acetates airy and almost empty. Your presentation is a support, your audience is there to hear you tell a story, not to read on the screen.
Let me give you an example from my presentation last Friday. Breath is the fictitious company that my team and I have created.
Acetate 1 - tell a story, 3 points to remember
Content of the acetate: Company name and "tag line". If relevant, the mission of your business. A picture to introduce the story you'll tell. Three specific points you want to be retained by your audience.
Example:
"Breathe. We test. You serve and protect. "Photo of Candy Lightner founded MADD (Mothers Against Drunk Driving)Breatha wants to make the world's roads safer.New laws (eg in Canada: CN2) have created a new market for drug testing and alcohol directly on the road.Breatha will be the market leader to two years with the first hand-held tester, simple and accurate for detecting drugs and alcohol directly on the road.Your speech: You tell a story that features your target customer or personifies the problem that you set. You explain that you want your audience to retain three things.
eg In 1980, Candy Lightner lost his 13 year old daughter Carrie in a road accident involving a drunk driver. 7 years later, she founded MADD. Now, organizations like MADD are very active and have created new regulations that allow police officers in North America and Europe to test people directly on the side of the road without compromising their freedom. We want you to remember three things today: Breathe wants to make our roads safer, a new market has been created for testing drugs and alcohol on the road and Breatha dominate the market within 2 years.
Acetate 2 - Target customers and market
Content: Target Audience (an image), and market size (in a simple graphical pie is perfect), the names of your top 10 future customers, a phrase that describes how to make the decision to purchase.
Example:
Photo of the chief of police of the Sûreté du Québec. A graph representing the number of police car in the target countries (US, Canada, Australia and France). The names of the three Chiefs of Police of Quebec, Montreal and Laval and 7 counts of "County Police" in the United States.
Your speech: You are proof that you know intimately the profile of your target customers and your market is a real one. A market is at least $ 250 million. A market that is not 0.05% of $ 10 billion. It means nothing.
ex: The Chiefs of Police County Police in the United States are elected every 4 years. Like their Canadian counterparts, they are usually men in their fifties, who practiced team sports and many who are willing to protect their officers. Their performance is evaluated on the improvement of safety on their territory and the lower rate of criminalité.Nous have identified the 10 prospects who are what might be called "early adopters" that is to say that if they are open and usually the first to want to try new technologies. Our global market is 00 to 253 police cars. We will start with North America, where 150,000 cars we provide a test average of 450 per car per year. So we have before us for years 1 and 2 a $ 325M market. For purchases under $ 50 000 police chiefs are decision makers. Higher than that, he must go to City Council.
Ethyl 3 - your solution
ATTENTION, here there is the trap of technology. Do not enter in detail how your technology. It's great that your laser is to a femto-seconds, your detection of biomarkers to proceed through this graph wonderful but completely incomprehensible - except by you and your engineers - or that your new system integration of applications used to dig the data on a SQL database and make (insert a bunch of acronyms incomprehensible to the average bear).
By the way, the vast majority of investors do not follow you when you talk like that. And it's not up to them to get to your level, the reverse is true. And no jargon please! A person must be 16 years of age can understand.
Content: Your solution. Your unique selling proposition. (Bad translation of Unique Selling Prop.)
Example:
A picture of the portable test unit.A very simple graph that shows the detection of cocaine in the metabolism of someone.Two columns, one BEFORE Breath - $ 200 per test and up to 10 days pending the results and AFTER Breath - $ 5 per test and results in 10 minutesYour speech: You explain in clear words your product. You provide proof that you simplify life in a major way to your target customers. You show the numerical value of your product to the customer. (Eg 50% less in 1 / 4 time)
Ex: Here SALI (Laser Infrared Sample Analysis), our test device simple, portable, accurate and non-intrusive. It detects up to 22 kinds of drugs and more alcohol in the breath of the suspect. SALI before, it cost the police $ 200 or more for each test laboratory fees, time officers, travel to bring the suspect to the central charge nurse for the blood test. Now, they simply place the tip of the plastic design patented, disposable, sterile paid $ 5 on SALI and take the test directly on the road. They get the result within 10 minutes.
Acetate 4 - Why now?
Content: Why now? 3 points clear and simple as to why it is now that your product must be in the market. There must be a big trend undeniable, a new law or an unfair advantage in your favor that makes your business is doomed to success.
Example:
3 points form
The new laws now allow officers to test people directly on the road.In addition to the ravages of drink-driving, over 30% of drivers involved in crashes his intoxicated by drugs, particularly crystal-meth in North America.Breath is the only company that has developed a portable, patented, simple and accurate to perform these tests on the road.Your speech: you briefly explain the three points.
Slide 5 - Finance
Content: You need the famous graphic "in hockey stick" - true - which shows an exponential curve of your sales but also your "cash flow". Below, a timeline with three or four steps defined. Of course, behind all this there is a real pro-forma financial projections of 3 to 5 years. You want to be profitable as soon as possible but in a reasonable and justified. Recurring revenues of many "consumable" is a very big plus. In the example of Breath, and sterile disposable tips used in each test accounted for the majority of our revenues. It talks a lot to investors, ca. I will not dwell more on the subject; It could be a full article. Go see someone who knows, it's money well spent, believe me.
Your speech: Now you brought with you your personal finances. Thank you to my new Scottish friend David Oxley, which saved us the ridiculous last Friday. Of course, you present yourself briefly your finances but your ally is prepared to answer tough questions after the presentation. Ah yes, a tip: never give the cost of your product. Speak rather of profit margin.
Acetate 6 - Why?
Content: Why us? Here you have your "dream team", who are already part of your team and those you plan to hire soon. Fund managers invest in people, not projects. Never forget that. Also, do not put your team on a vice-president. A company of 5 people with 4 vp, it makes no great consequence.
Example:
Isabelle Genest, CEO - third company in bio-medDr. Garth Sutherland, CTO - PhD and founderPierre Dupuis, Sales - former Chief of Police of LavalFuture hires marketing, sales and technical support.Contract: David Oxley, from Oxley & Oxley - finance - CMA, 17 years of experience
Slide 7 - Return on 3 points and REQUESTS!
It's time to show how you know what you do and it is you who lead the dance. You give your 3 points from the beginning. You add the request of your funding.
2 tips here. First, it is difficult and is much work to finance your business for $ 500 000 for $ 2M. Second, do not immediately suggest the percentage of equity acetate. (I know there are some who will not agree with me here)
I must clarify that States and Europe, investors are rather used to hearing "we offer 200 shares of the company from $ 100 for a 42% equity." In a presentation of 5 minutes, I tend to not make any promises to investors much smaller, and often institutional. Open the discussion.
Example:
Remember what we wanted you to remember? These three important points:
Breatha wants to make our roads saferThe new laws have created a new market for drug and alcohol tests directly on the roadBreatha dominate the market within 2 yearsWe ask you to invest $ 2.5M to enable us to achieve our hiring plan and marketing and to finalize our European patent. Are you interested?
You have completed your PowerPoint, you have your financial projections and you are more motivated and ready that Earl Jones before the savings account of a family friend?
Sorry, work has just begun. You must practice over and over again to reach forward without screw up and pronouncing your last word after exactly 5 minutes.
Here is a manual step by step to make your presentation in 5 minutes. 7 slides, about 40 seconds per acetates and hid behind it, your fire lance is to tell your complete business plan.
A rule before you start: acetates airy and almost empty. Your presentation is a support, your audience is there to hear you tell a story, not to read on the screen.
Let me give you an example from my presentation last Friday. Breath is the fictitious company that my team and I have created.
Acetate 1 - tell a story, 3 points to remember
Content of the acetate: Company name and "tag line". If relevant, the mission of your business. A picture to introduce the story you'll tell. Three specific points you want to be retained by your audience.
Example:
"Breathe. We test. You serve and protect. "Photo of Candy Lightner founded MADD (Mothers Against Drunk Driving)Breatha wants to make the world's roads safer.New laws (eg in Canada: CN2) have created a new market for drug testing and alcohol directly on the road.Breatha will be the market leader to two years with the first hand-held tester, simple and accurate for detecting drugs and alcohol directly on the road.Your speech: You tell a story that features your target customer or personifies the problem that you set. You explain that you want your audience to retain three things.
eg In 1980, Candy Lightner lost his 13 year old daughter Carrie in a road accident involving a drunk driver. 7 years later, she founded MADD. Now, organizations like MADD are very active and have created new regulations that allow police officers in North America and Europe to test people directly on the side of the road without compromising their freedom. We want you to remember three things today: Breathe wants to make our roads safer, a new market has been created for testing drugs and alcohol on the road and Breatha dominate the market within 2 years.
Acetate 2 - Target customers and market
Content: Target Audience (an image), and market size (in a simple graphical pie is perfect), the names of your top 10 future customers, a phrase that describes how to make the decision to purchase.
Example:
Photo of the chief of police of the Sûreté du Québec. A graph representing the number of police car in the target countries (US, Canada, Australia and France). The names of the three Chiefs of Police of Quebec, Montreal and Laval and 7 counts of "County Police" in the United States.
Your speech: You are proof that you know intimately the profile of your target customers and your market is a real one. A market is at least $ 250 million. A market that is not 0.05% of $ 10 billion. It means nothing.
ex: The Chiefs of Police County Police in the United States are elected every 4 years. Like their Canadian counterparts, they are usually men in their fifties, who practiced team sports and many who are willing to protect their officers. Their performance is evaluated on the improvement of safety on their territory and the lower rate of criminalité.Nous have identified the 10 prospects who are what might be called "early adopters" that is to say that if they are open and usually the first to want to try new technologies. Our global market is 00 to 253 police cars. We will start with North America, where 150,000 cars we provide a test average of 450 per car per year. So we have before us for years 1 and 2 a $ 325M market. For purchases under $ 50 000 police chiefs are decision makers. Higher than that, he must go to City Council.
Ethyl 3 - your solution
ATTENTION, here there is the trap of technology. Do not enter in detail how your technology. It's great that your laser is to a femto-seconds, your detection of biomarkers to proceed through this graph wonderful but completely incomprehensible - except by you and your engineers - or that your new system integration of applications used to dig the data on a SQL database and make (insert a bunch of acronyms incomprehensible to the average bear).
By the way, the vast majority of investors do not follow you when you talk like that. And it's not up to them to get to your level, the reverse is true. And no jargon please! A person must be 16 years of age can understand.
Content: Your solution. Your unique selling proposition. (Bad translation of Unique Selling Prop.)
Example:
A picture of the portable test unit.A very simple graph that shows the detection of cocaine in the metabolism of someone.Two columns, one BEFORE Breath - $ 200 per test and up to 10 days pending the results and AFTER Breath - $ 5 per test and results in 10 minutesYour speech: You explain in clear words your product. You provide proof that you simplify life in a major way to your target customers. You show the numerical value of your product to the customer. (Eg 50% less in 1 / 4 time)
Ex: Here SALI (Laser Infrared Sample Analysis), our test device simple, portable, accurate and non-intrusive. It detects up to 22 kinds of drugs and more alcohol in the breath of the suspect. SALI before, it cost the police $ 200 or more for each test laboratory fees, time officers, travel to bring the suspect to the central charge nurse for the blood test. Now, they simply place the tip of the plastic design patented, disposable, sterile paid $ 5 on SALI and take the test directly on the road. They get the result within 10 minutes.
Acetate 4 - Why now?
Content: Why now? 3 points clear and simple as to why it is now that your product must be in the market. There must be a big trend undeniable, a new law or an unfair advantage in your favor that makes your business is doomed to success.
Example:
3 points form
The new laws now allow officers to test people directly on the road.In addition to the ravages of drink-driving, over 30% of drivers involved in crashes his intoxicated by drugs, particularly crystal-meth in North America.Breath is the only company that has developed a portable, patented, simple and accurate to perform these tests on the road.Your speech: you briefly explain the three points.
Slide 5 - Finance
Content: You need the famous graphic "in hockey stick" - true - which shows an exponential curve of your sales but also your "cash flow". Below, a timeline with three or four steps defined. Of course, behind all this there is a real pro-forma financial projections of 3 to 5 years. You want to be profitable as soon as possible but in a reasonable and justified. Recurring revenues of many "consumable" is a very big plus. In the example of Breath, and sterile disposable tips used in each test accounted for the majority of our revenues. It talks a lot to investors, ca. I will not dwell more on the subject; It could be a full article. Go see someone who knows, it's money well spent, believe me.
Your speech: Now you brought with you your personal finances. Thank you to my new Scottish friend David Oxley, which saved us the ridiculous last Friday. Of course, you present yourself briefly your finances but your ally is prepared to answer tough questions after the presentation. Ah yes, a tip: never give the cost of your product. Speak rather of profit margin.
Acetate 6 - Why?
Content: Why us? Here you have your "dream team", who are already part of your team and those you plan to hire soon. Fund managers invest in people, not projects. Never forget that. Also, do not put your team on a vice-president. A company of 5 people with 4 vp, it makes no great consequence.
Example:
Isabelle Genest, CEO - third company in bio-medDr. Garth Sutherland, CTO - PhD and founderPierre Dupuis, Sales - former Chief of Police of LavalFuture hires marketing, sales and technical support.Contract: David Oxley, from Oxley & Oxley - finance - CMA, 17 years of experience
Slide 7 - Return on 3 points and REQUESTS!
It's time to show how you know what you do and it is you who lead the dance. You give your 3 points from the beginning. You add the request of your funding.
2 tips here. First, it is difficult and is much work to finance your business for $ 500 000 for $ 2M. Second, do not immediately suggest the percentage of equity acetate. (I know there are some who will not agree with me here)
I must clarify that States and Europe, investors are rather used to hearing "we offer 200 shares of the company from $ 100 for a 42% equity." In a presentation of 5 minutes, I tend to not make any promises to investors much smaller, and often institutional. Open the discussion.
Example:
Remember what we wanted you to remember? These three important points:
Breatha wants to make our roads saferThe new laws have created a new market for drug and alcohol tests directly on the roadBreatha dominate the market within 2 yearsWe ask you to invest $ 2.5M to enable us to achieve our hiring plan and marketing and to finalize our European patent. Are you interested?
You have completed your PowerPoint, you have your financial projections and you are more motivated and ready that Earl Jones before the savings account of a family friend?
Sorry, work has just begun. You must practice over and over again to reach forward without screw up and pronouncing your last word after exactly 5 minutes.
No comments:
Post a Comment