business plan

The business plan is written both for internal use for management or planning as to communicate to the outside and convince banks to provide financing or venture capital to invest in the company.A business plan is often designed at the time of starting a business, or the establishment of a phase of major developments and will be the basic tool to search for funding. It also better investigated a project throughout its design, to assess its feasibility and follow its evolution. The formalization process through which the entrepreneur is much more important than the business plan itself. This allows to develop a better understanding of the activities and strategies. The importance of the business plan is controversial and many believe that the document itself has little value, while business plans are deemed to become rapidly obsolete.


Business plans Anglo-Saxon differ from their French counterparts on several points of organization but also on the exposure risk there is more detailed and why they are accepted. The activity is a trade-off between risks and returns whose elements should clearly appear in the plan. In Latin culture the financial ambitions may be less accurate and consequently the risks that meet these financial goals are less accurate.
Structure and contents .

Rules forms must be observed. A business plan should enable the reader to respond quickly to these four questions:where the company does she?where is she?how does it go?depending on which progress over time?This must be done quickly is to say that the document should be concise, concrete, coherent and prioritized.The document must also be clear and legible for ease of access to all types of readers, it must also be adaptable to the type of player by providing specific sections tailored to different types of partners. Depending on whether or not the reader wants details can deepen or not reading. The business plan is imperative to be honest because a lie is detected and ruin a relationship and the document is to inspire confidence. Finally a business plan must be simple and avoid the effects of style that do not serve the content.The first impression is etched in the memory of the reader, as a general clean and tidy presentation is recommended. Presentations luxurious or otherwise low-end should be avoided.

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