Why Search Engine Optimization Is Important To Your Business

I want to ask you a very simple question: "Why do you have a website?"

While you're thinking about a possible answer, consider these questions as well:

Why do you have a telephone number?

Why do you have a mailing address?

Why do you create brochures, flyers and newsletters?

See the trend?

The answer is simple: I have a website so people can learn more about my services and my company.

If no one could find your place of business, or even your telephone number, you will probably not be in business long.

The same is true with your website. It's just sitting there. No one is finding it. No one is sending you inquiries, or sales requests, or signing up for your monthly newsletter.

Now, you may be getting some traffic from those who "know" your web address or have your business card handy, but since you can't hand out your business cards to everyone, how are other customers going to find you?

Simple.

They are going to use a search engine, type in a word or two, click a button and find your website.

This is where search engine optimization (also referred to as SEO) comes in.

Search Engine Optimization is the process of combining many ingredients in order to get your site ranked higher in search engines, mainly in Google, MSN and Yahoo.

A few of these ingredients include:

Using quality keywords. You want to find and utilize keywords in your website that best describe your company's business, service and products. You will want to also use those keywords in your page titles, page descriptions, meta tag keywords, alt tags, etc.

Write fresh content. Search engine spiders love words. Keep your site's content up-to-date and fresh. Visitors to your website will appreciate it and they will come back more often.

Develop a link building program. Find other websites willing to place a link on their site pointing to your site. Not only will this build some new traffic, but it will help improve your site popularity.

Also test and tweak your website as "true" search engine optimization is a never-ending process.

Once your site reaches a Top 10 ranking, you must work as equally hard to maintain high positions in search engines.

You Want To Market Your Business, But Do You Have The Time?

Well, do you? If not, how do you have time to run a profitable business? By profitable, I am not just talking about money. I also include time to do what you want in profitability. Time is money right?

I am going to give you golden nuggets of time management wisdom that I personally use in my direct response copywriting business. To qualify that these actually work...I utilize all of these methods personally, and I "work" no more than 4 hours a day! Use them in your business today!

1) The foundation is your desk. How clean and organized is your desk? Do you adopt the principle of "use it, file it, or throw it away" with every single item that comes across your desk? You either use information (paper, email, whatever), file information (only if you have TIME STAMPED when you are going to use it), or throw it away completely! Some items are just not important enough to waste valuable time on.

2) Magazines, do you read them? Really, do you? Or, like I used to, do you let them stack up in a pile...hoping to get to them someday. When you finally do, they are outdated...or you manage to read a small part of a magazine, then throw it back on the pile you created. Here is the secret: Use the table of contents! Find those articles you like right away, and rip or cut them out of the magazine! Then, read now, or file the article in a folder for that magazine subject or title. It is much easier to read the articles you are interested in only...and it makes sense.

3) Do you find yourself listening to audio recordings? If so, a real timesaver is to listen to the recording at double speed (2x). In 99% of the cases, you can still understand what is being said, and it doubles your efficiency in getting information. This cuts your listening time in half!

4) How organized is your office? No really, I mean it. Is your office chair in easy reach of filing cabinets, supplies, and other necessary items without having to get up? Getting up and down for a few seconds each time adds up quickly...this technique alone can save you an hour a day! What can you do with an extra 60 minutes? Perhaps take lunch?

5) How do you process "interruptions?" Do you end up checking a blank email box 20 times a day, or check it three times at specific times of the day? Do you schedule phone calls, or do you pick up the phone and answer it every time Aunt Mable calls? How you handle your incoming activities (phone, email, people visiting etc...) can seriously take away from your valuable time! Remember one idea here...NOBODY AND NOTHING controls your time except YOU! It is a conscious decision that you make to take a phone call or send another email...attend a meeting...or any other time suckers.

Please don't take it out on other people when "you don't have enough time." It is YOU that made that decision in the first place.

Refinance Mortgage: The Cost Of Doing Business

There is always a possibility of getting a no-cost refinance. Mortgage rates being what they are, this is, of course, a very welcome option. But lenders are in business to make money. Keep this in mind when you are trying to get a refinance. Mortgage problems make your entire fiscal situation even worse if not properly managed.

If your creditor is not earning income by charging direct costs for the loan, those fees will be integrated into the loan or you will be paying through an interest rate that is higher than normal. It is true that some banks offer true no-cost loans but not a lot of them do. Make sure you read your agreement thoroughly. You can get a Good Faith Estimate. When you do, ask the lender to guarantee it. Legally, Good Faith Estimates do not have to be guaranteed. This makes them almost worthless. However, lenders will guarantee these estimates if they do business with you.

It is a complex thing to seek refinance. Mortgage transactions have many costs attached. These include, loan discount points, processing costs, administration costs, application costs, and many others. Lender charges can be negotiated by the borrower. Some of them can even be waived. A Yield Spread Premium is the money that banks give to mortgage brokers for bringing your loan. Ask about this beforehand as you might have received a lower interest rate if the lender did not pay the broker a Yield Spread Premium.

What Is The Downside?

The bad things about a refinance? Mortgage refinance fees you pay to acquire the loan for one thing. You might not recoup these fees for a number of years. Another is the extension of the amortization period. You may be qualified to shorten it but you simply may not want to pay more each month. Also, a mortgage refinance makes the entire mortgage just that much bigger. The position of your equity will be affected by the refinance. Mortgage will increase if you take out the refinance in cash

Bill payment is something people do with a refinance. Mortgage payment is not the priority for them. They also use the cash to pay off credit cards. This is not a wise course of action. You will only dig yourself deeper into debt.

And The Upside?

Sticking with the home long enough will help you break even on the cost of the mortgage refinance. Lower interest rates and monthly payments will greatly improve your cash flow. You can also shorten your loan period in exchange for higher mortgage payments. Finally, the cash you obtain can help you in another investment. You just have to make sure the rate of return is higher than your interest payments.

Clearly, there is a lot to learn about mortgage refinance. A lot of it depends on your particular situation. As with most things, seeking professional advice will yield better results. Make sure that the counselor understands your situation and what you intend to do with the refinance.

5 Reasons Master Resale Rights Are A Good Web Business Decision

Owning a website can and should be a very profitable endeavor. A good way to make money online is by selling ebooks and software with Master Resale Rights. Below are the top reasons Master resale rights are a viable web business solution, and why it needs to be something every web marketer should consider.

1. You don't have to make up any content. This is perhaps the single most important reason Master Resale Rights are a good web business decision. Every web business needs a product to sell, and with master resale rights, you do not have to create anything. All of the content is done for you. You now have a ready made product that you can sell for any price you want.**

**Please note: Most resale rights packages give you free control over pricing, however some packages have a minimum package price. This is necessary as to not undervalue the package itself. As a business owner, it is important to have a competitive price, but you do not want to make the price so low that it makes the package appear to be worthless. Placing minimum prices helps to keep the package value high so it does not become "just another junk eBook with resale rights." Please try to adhere to the pricing set by the original content creators.

2. It can be completely automated with no warehousing. Because the products you are selling are electronic, there are no physical goods to move or store. This makes storage and delivery completely free, as everything can be delivered through email, or through a download on your website. You can even set your business on "autopilot", so once a purchase is made, the customer is automatically delivered the link or email. This makes each transaction hands-free, and allows you to spend your time where it is needed most. (Like with your family/friends/dog/xbox.)

3. Most ebooks and software with Master Resale Rights have a pre-made sales page. This alone could save you hours of frustration. Every webmaster knows creating a good sales page is a difficult task, but most resale rights packages have already done this for you. Most of the sales pages are written by professionals and are very well done. Because of this, most do not require any changes however, you do have the option of editing the sales page to your liking if you feel it needs some touch ups to really shine.

4. You keep 100% of all profits earned. Unlike affiliate programs where you get only a percentage of each sale, with master resale rights you get to keep all of your profits. You only pay a one time fee to acquire the product and resale rights, then you will never have to pay another dime again. There are no royalties or other fees to pay either. Why join an affiliate program that gives only 30% commissions, when you can have 100% of all profits made by your site with the same amount of effort?

5. You can repackage your Master Resale Rights products. You can create an entirely unique, "brand new" package by combining 2 or more ebooks together to create a resale rights package that is exclusive to you and your site. This gives you an advantage over every other site selling similar products, by making your packages unique. This uniqueness gives your package more value, making the customer more likely to purchase from you.

As you can see, master resale rights are a very profitable business solution for any web business, or it can be a valuable addition to any existing web site looking to branch out to improve its bottom line. With billions of dollars in annual sales of ebooks, software, and information products, there is not an easier way to make money from an already popular trend in online marketing.

Using Strong Keyword Density Can Bring Success In Advertising Your Business

The ease of finding a site, product or service through a natural search online is what customer’s desire. The ability to simply type in a word or phrase and pull up a site that offers a relevant item is key. The only way that this can be offered is through optimizing your site or ads keyword density. You have to offer all words that are directly related to your product or service so that a customer can quickly and easily find your site with little chance of choosing a site that is no where near what they are searching for.

Importance Of Proper Keyword Use

It is said that over 134 million people search for services or products online simply through the use of the search engine. This is why your keywords are so important. The crawlers and web robots see searchers words and run I through sites ort ads that are relevant and then prompt a list of sites that could assist the customers. If incorrect keywords are used a customer could run into a site that is nothing similar to what they are even looking for. This is why is can be so dangerous for youth Internet users. They run the risk of entering a word or phrase that could pull up adult content that is unsuitable.

Setting Your Keywords Up For Success

You should take your keywords that are directly related to your site and use these first. Next you should take any words that offer the same meaning as the first set of words and use these. An average of 100 keywords has been found to be successful. You will be ensuring your customer the easiest route to your site, saving them time and effort.

One method online that aids you in setting up your keywords correctly is Google Adwords. You set up your site and your ad with your chosen keywords. If your keywords are found to be relevant you can post your ad. If the Google team sees them as irrelevant you have to change or ad words until suitable. You can use a keyword tool to help you find words that offer the same meaning ensuing that all bases are covered you can say. You are also given the ability to track and see how successful your ads are and if they should be altered to bring your business further success.

Search Engine Optimization

Optimizing your site or your ads keywords can mean a world of difference in your potential customer visiting your site or your competitor’s site. You could be losing customers and profits with a poor choice of keywords. If you are interested in learning more about building better keywords for your site you can search the Internet for articles or other areas of information on SEO or search engine optimization. Here you can find step by step results that can assist you in setting up your keywords in the way that will bring you the most site traffic, sales and profit in the end.

You Can Advertise Your Home Business Free

The idea of marketing a home business may scare some people, simply due to the high costs involved with home business advertising. However, there are plenty of ways to promote your home business without breaking the bank. Here are just a few:

1. Get Free Press

Any time your home business has some type of accomplishment or sponsors a contest or event, try to think in terms of newspaper articles, etc. Use any and every fitting opportunity to send an article to the local newspaper, mentioning your home business and home business related happenings. Make the home business article short and concise, and always include a picture, because this will draw more eyes toward your home business.

2. Make Use of Free Classified Ads

Many websites, even locally, offer free classified advertisements for your home business. Although this takes a little time and effort for the home business owner, it might be an effective way to advertise your home business, especially if your home business is conducted through the internet.

3. Link Up with A Similar Home Business

You may want to spend some time scouring the internet for a home business that is similar to yours. Obviously, you will not want a home business that is in competition with you, but rather, look for a home business that caters to the same type of customers as your home business does. Then, talk to the home business owner and see if he or she might be willing to place a link to your home business web site on his or her site. In addition, you will also put a link for their home business on your home business web site. In this way, each home business can help the other to gain more customers, without incurring any cost.

There are plenty of ways to advertise your home business without spending a penny. The best home business marketing tool you have is your mind. With creative strategies and ideas, any home business owner can garner a lot of attention to the home business without needing a lot of extra cash to do so.

What Is The Big ‘R’ For Marketing Your Business ?

Successful businesses have many things in common, today we’ll look at the big ‘R‘of recognition and how a digital advertising network may help.

Recognition can be illustrated by two individuals entering a crowded room at a party. Both walk to the far side of the room, one of them slips through the crowd easily and unnoticed as they reach the far side. The second person takes much longer to reach the far side because they are engaged in conversations along the way as they continue to meet acquaintances and friends during their path. Which type of person would you like to model your business after?

Your business is in a continual battle for your customers’ recognition whether you know it or not. If you happen to be fortunate enough to be in a marketplace with very few competitors, that will not last for long. You need your business to be at the forefront of your client’s minds so that when they require your products or services, you are the go-to people.

Marketing your business is a necessity. Putting your name and logo out there and keeping it there is a must. This lets clients know that you are “still around” and in business. Frequency is a good way to achieve the “stand out factor” in recognition. I am reminded of both television and radio ads I had heard of in the past. They run continually with a catch phrase or musical jingle over and over again on the radio or television until you are absolutely sick of hearing it. You also cannot get it out of your head. Although this type of advertising is expensive, it can be very effective, and the recognition factor is quite high. Television and radio can reach a large audience, and they are broad in their appeal. In a brief sentence, you are paying to market to both those that are your potential customers and a large segment of those who are not now and probably never will be your customers.

There are more economical ways to pursue frequency, the point is to define your target market demographic, and invest your marketing funds into the locations that will best be seen by them.

Another factor to consider is “can I market myself in a place where I will stand out from my competition, or where my competition does not have a presence?” Why would you market yourself in a flyer or newspaper right beside your competition and risk blending into a crowd, and ultimately being ignored?

Another issue to look at is diversification. As the saying goes, “don’t put all your eggs in one basket”. When you look at your advertising budget for the year, try to find the affordable solutions that will continue to reap during the full year of your advertising budget. An expensive radio or television promotion may give short term gains for that weekend sale, but what about the rest of the year? Your clients may end up with the impression of where did they go, I haven’t seen or heard anything about them for so long.

Don’t always look for the old standbys in marketing, but keep your eyes and ears open for the latest and greatest ways to market your business. With the costs of technology coming down dramatically new options such as digital advertising on LCD and Plasma screens are becoming more and more affordable, and the paper billboards and posters becoming a thing of the past. With the flexibility, and curb appeal of full color and motion video footage with computer generated graphics available to you, this is an option you don’t want to pass by without a good look.

Ultimately, recognition is required if you want to get people “in the door” of your business (or on your website for the new e-businesses). This is going to cost you money, time and effort up front any way that you look at it, but if you have successfully reached your target market, the payoffs will be worth it.

Your Successful Tutoring Business!

How To Go From A Dead End Job To Being A High Paid Tutor!

Why has tutoring and supplemental education become such a booming market?

With NCLB (No Child Left Behind) in place, many teachers have additional responsibilities and students can easily fall behind. With National tests and exams, teachers have to spend a lot of time prepping students for these exams and tests and don’t have as much time to help the struggling student.

Parents dream of their child doing well in school, going to college and starting a successful career, but when they are not doing well in a subject, parents will readily call for a tutor for help!

Many households have two working parents, leaving little or no time to assist their children in their school work which makes the idea of a specialized tutor very appealing to them. Working parents have extra money but don’t always have a lot of extra time.

Parents wish they could afford private school for their children and choose instead to hire tutors to supplement their children’s education. Also, as class sizes continue to grow, the idea of individualized help becomes more and more appealing!

Tutoring does not require a teaching certificate or Master’s Degree. In fact many successful tutors do not have either of these. What is most important is that tutors are enthusiastic, empathetic, friendly & knowledgeable about their subject!

Many also don’t realize that tutoring is not just a seasonal business based on the school year… students enrolled in summer school need help, and students looking to get ahead and stay current in their work over the summer often call on the help of a tutor!

Tutoring is a great business for many people including moms, dads
entrepreneurs, college students, teachers, self employed persons, and home schoolers. Again, you do not need to have a teaching degree or certification to become a tutor.

You can choose where you want to work….in your home, at your local library or at your student’s home. Tutoring in your own home is great because it allows you to maximize your time and book sessions back to back. It also means you save on gas and avoid this added cost for a session.

Working at a library or a local coffee shop is also a good idea. Most libraries have a study room that can be reserved free of charge and this is a quiet but still public place to work together. Coffee Shops are a fun place to meet although they can sometimes be distracting for the student.

In addition to choosing where you want to work, you determine your availability, the people you want to work with, your hourly rate and you choose the subject you want to teach! The time is right for you to reach out and start your own tutoring business and make a difference in someone’s life!

Uvme The New Fun & Entertainment Business

Join me at uVme today and be part of this new network giant in the making that is taking the internet by storm.This network of like minded people is set to explode globally across the world (I know it has started all ready).I would like you to be in from the start of it and be part of my business network also to help me build it.

This is not gambling as the games are skill based and for one on one gaming or a tournament which we will be holding.There will be around Twentyfour games to start with and the devolpers will be working on more to introduce.Games will range from your basic draughts to more skillful futuristic ones.

This is in pre-launch at the moment (Just starting) and has taken two years to plan and develop. It is free to register at the moment and im not sure if that will change in the future but its a good time to build a business.I have been in many different things over the years and still active in some, but I really do think and believe what is in front of you at this moment is going to be the big one and help many become financially secure.

Thank-you for taking the time to read this and I hope to see you on my contact list as a genuine friend/team builder having fun, this is what social networking is all about and hope to be on yours.Please take the time to look at this community, see the possibilities/pro's and get all the information you need from the website this could be the answer to your needs.

Your Home Business Startup Budget

Planning to borrow a startup investment from your friends or family or go to the bank for a credit margin for your home business is something you should avoid as possible because there are much better ways to start your home business without burying yourself in a pile of debts. Just because most people do not have a lot of money for capital investment does not mean you can’t afford to have your home business. There are many ways to start your home business even with a tight budget.

However, if you plan to start your home business with the expectation that it will never cost you anything, you should reconsider your decision before to jump in this venture. Soon or later, to see benefits of your business and the efforts you put in it, promoting your business will require a little initial investment for advertising but it can be done gradually, step-by-step along with the sales you start to make. Every business needs to be advertised because you need exposure for your service and product to make sales and generate an income from it.

Have you though of working online?

There are lots of online businesses that only require a very small startup capital. For example, if you are good at writing, you can offer your services online. One of the great benefits of working online is that you can work anywhere you want as long as you have a computer and an internet connection. It doesn’t matter if you are in an airport, at the beach or in an internet coffee shop, you have all the freedom to work at your convenience.

On the other side, if you are not confortable to write by yourself, there are lots of affiliate marketing programs that will show you how to earn commissions that you can generate from your affiliate website. Most affiliate marketing programs do not require initial capital (or very affordable) to get started because they are mostly free to join and you can upgrade to a higher membership level in the organization later on when you are ready to do so or when you reach a certain amount of sales.

The main benefit as an affiliate marketer is that some programs pay big commissions on the sales you are making. When you affiliate website is generating a big pile of traffic, you have the potential of generating a residual income that can change your life and improve your financial situation.