Business organizations are a great place to do some relationship marketing. By joining business organizations you meet key business owners and leaders in your community. By getting active in these business organizations you can use relationship marketing to its full potential.
The most common business organization we think of joining is the Chamber of Commerce. There are a number of other organizations out there however that are worth checking out.
Finding Business Organizations
Read your local newspaper and watch for mentions of business organizations in your community.
Subscribe to a business journal in your area.
Visit government offices, business assistance officers, and economic development offices and ask for referrals to business organizations that people join for economic purposes.
Research the Gal Group Encyclopedia Associations.
Ask the reference librarian the names of some good business organizations in the area.
Use your network. Ask everyone you know whether they know of an appropriate business organization you could join.
Start with national organizations and then drill down to the state, country and city level.
Look at Business Referral Networks to get leads on business organizations. Two good ones are BNI.com and bltip.com
Don't forget civic organizations. They aren't business organizations per se but lots of business owners are members. Some popular ones are Rotary, Kiwanis and Lions. Don't forget religious based organizations like the Knights of Columbus.
Then there are the specialty business organizations:
Minority business owners associations
IT related business organizations
The ICCA, Independent Computer Consultants Association
International Association of Microsoft Certified Partners for Microsoft certified partners
The “F” group, which is one of the bigger IT related business organizations for resellers
The Bottom Line on Business Organizations
Business Organizations are a great way to meet other business owners and potential clients. Don't stop your search at the local Chamber of Commerce. There are many business organizations out there and one may be perfect for you. Check out the web, the library, your contacts - be proactive in your search for business organizations. Your payoff will be lots of good leads and great opportunities to network and use relationship marketing.
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Business Organizations - Finding The Best Ones To Join
Area Businesses And Organizations Host 1,552 Philadelphia Schools’ Students For Shadowing Day
I have worked at one business or another, since I turned 16. I worked for both private and nonprofit businesses, for big corporations and small professional firms. I still remember the excitement, as well as the culture shock, of my very first job. Because of my own experience, I made both of my children get part-time jobs as soon as they turned 16. It was not for the money, though they enjoyed that aspect of working. It was for the experience of being a part of the workplace.
While our children are in school, they lead a totally different life than when they graduate and enter the workforce. Whether they enter after they graduate from one of the Philadelphia schools or after college graduation, the culture shock is there. Children, who have worked in non-neighborhood, part-time jobs during their adolescence, have an edge over those who have not. They have been exposed to the expectations that will be placed on them by an employer. They have experienced the “office politics” that even exist at a neighborhood McDonalds®. They not only know what to expect, but they have learned how to live up to those expectations.
The United Way of Southeastern Pennsylvania teamed up with 165 other businesses and organizations in January to sponsor Shadowing Day for Philadelphia schools’ ninth graders. Over 1,552 students spent a workday with a mentor at his/her workplace, giving the Philadelphia schools’ students a first-hand experience of the “real world” workplace.
Each Philadelphia schools’ participant was paired with an employee from a host business or organization. The student literally shadowed their mentor for an entire workday to see what they actually do in their job, what expectations they must meet, the interrelationships within that particular workplace, and how the employee handles his workload, coworkers and supervisors. The experience reduces the future culture shock, when these Philadelphia schools’ students enter the workforce.
The United Way campaign for mentors of Philadelphia schools’ teens first began in 1990. They work year round to provide an adult mentor for every adolescent in the Philadelphia schools’ region who needs one. There are well over 100,000 Philadelphia schools’ students, who have the potential of experiencing teen pregnancy and/or violence, as well as so many who live in poverty. The United Way believes a positive adult role model now is more important than ever in the Philadelphia schools’ area. They currently provide mentors for nearly 5,000 youth annually, training hundreds of new mentors and program leaders each year.
Studies prove that youth with a positive, adult role model are more likely to:
• View their educational opportunities in a positive manner, seeking to learn and attend school;
• Have less behavior problems while in school; and
• More likely to see a college education as a possibility.
Alba Martinez, president and CEO of the United Way of Southeastern Pennsylvania, sees mentoring as “essential, because success in school is key to success in life” for these Philadelphia schools’ students.
This year’s shadowing day for the Philadelphia schools’ ninth graders was part of the celebration for the sixth annual National Mentoring Month, which raises awareness of the need and power of mentoring, recruits new mentors, enlists new businesses and organizations into the mentoring program, and recognizes current mentors for their positive impact on their community.