The holiday season is around the season. There are lots of cards and gifts being exchanged, with lots of money being spent in the air. This is the season to be jolly, and also to make others jolly through greeting cards and phone calls.
When the holiday season comes, one starts deciding on whom to send business greeting cards to, and on whom not to send cards to. Then comes the decision of what kind of business greeting card to choose, and how to address the envelope. The main reasons business greeting cards are exchanged are to attract new customers to your business, enhance your current business relationships with people, to show appreciation to all your supportive clients and to remind old clients that you are still existing! Whatever the reason, proper business greeting card etiquette has to be exercised as a well meaning gesture may offend the person you tend to impress, if not done properly.
When sending business greeting cards, it is important that you buy and send good quality greeting cards. It is better to start with a good quality business greeting card to show the value you hold of your clients and colleagues. If you do skimp in your selection, it may be interpreted in a number of ways, to thus lead to misunderstandings like that the business is not doing good or that the clients aren’t worth a little investment. Even though you may have preprinted information on the business greeting card, it is important that you add your own handwritten signature on the card. Even the most elegant of business cards should have your personal signature and a handwritten message to give that personal touch to the business greeting card. The recipient is sure to feel happy at seeing your personal signature on the card. Before starting on sending business greeting cards, it is important that your list is up-to-date with correct names and addresses. It will be easier if you do this on a regular basis, to avoid it becoming a dreaded holiday chore. Change changed addresses periodically to avoid embarrassing yourself by sending the card to the old address!
Avoid using computer generated labels when addressing the envelopes as these are impersonal and make your holiday wishes seem like mass mailing. If you don’t have the time to write the addresses, at least have someone else address the envelope for you. Make sure you use titles of Mr. or Mrs. when addressing the envelope to an individual or couple as a sign of respect to the customer or client. If you know the small business owner around the corner, mailing the business greeting card to the home produces better and happier effects on the recipient’s part. If married, include the spouse’s name on the envelope as it is not always that you find both the husband and wife working at the same establishment. Be sensitive with traditions. Find out if the recipient follows Christmas, Deposal or Hanukah, and then find out if the message is appropriate for the individual. Or else, you may go in for a card which will not offend anyone like “Season’s Greetings”.
It is best to avoid the mail rush by mailing the business greeting cards way before the actual festival. This is because around the festival time there will be a mad rush of cards for the postal department to sort out, and that in turn may that take lots of time. If needed, you could also think of inserting a business card along with the business greeting card to remind the recipient of the services or product you excel in. It is actually a good idea of getting next year’s Boxer Day cards a few days after this year’s Boxer Day. This saves a lot in terms of time and money! Not only can you send clients and friends business greeting cards; in fact, you can also send them to employee for employee motivation. As everyone enjoys being recognized, you could build team spirit by having everyone to sign on a colleague’s holiday greeting card. Avoid having corporate logos printed on the business greeting card; else it may look like it has been pulled off the company stationery shelf.
The best time to send business greeting cards are went the recipient least expects it. Perhaps you could send it during the customer’s birthday or something. So whatever business greeting card you do send, and for whatever reason it may be, make sure you use the right etiquette when sending greeting cards for the holiday season, or birthday!
Send Business greeting card this holiday season
Business Marketing By Riding The Holiday Sled
Amongst hundreds of research on consumer spending and buying, the holiday season has been declared the time where business boom is expected and where your business can get a lot of exposure to your consumer.
This may be the time where most people would want to spend a cup of eggnog at the fireplace with family members and close friends seizing the cozy atmosphere. This is also the time where people would want to share things to people and give to their loved ones. Thus more and more people would want to give unique personalized gift items that are affordable.
Anticipate the Season
By making an annual business marketing plan you can layout and plan ahead on which part of the year would you want to drive people in. You want to expose your wares and services to as many people as possible in order for them to come back and for you to get that repeat purchase from them.
Months before or by the middle of the year it would be wise to start rolling out the holiday marketing plans to give you a head start on other businesses. This may save you money since the demand is still low. Often business services offer discounts on clients who book them early so this could mean more savings for you.
Promotional Prices and Packages
At the start of the season, it would be wise to do promotional sales and offer discounts to entice more consumer traffic and let those consumer dollars stay on your cash register. Offering it earlier than others may give you a step ahead by letting your market spend their budgets on your wares than those of the competitors or on other gift items.
Giving an early bird discount on gift certificates is another way to ensure that the recipient would go straight to your shop and the best thing about it is that its being paid in advance which means an add on earning even before the item is bought.
Personalized Wares
Since the world is experiencing a slow down in its economy, many consumers now are learning to be shrewd and may want to get every worth of their penny out of the item. It is advisable to carry products that are personalized and reasonably priced. Selling personalized wares gives out the impression of being special rather than pricey.
Holiday Giveaways
This is also the best time to acknowledge your loyal customers and patrons by giving away personalized gift items to them with an accompanying greeting card. This can give the patrons a feeling of importance and would give them a feeling of belongingness to the group instead of identifying them as customers.
Giving out is synonymous with the holiday season. This is why it would be a great way to take advantage of the season where people are willing to pay for something that they might perceive as what the recipient need or wants. Also, this is the time where employers give out bonuses to employees which would mean extra money to spend for the holidays.
Business Gift-Giving Tips For The Holiday Season
Be the First to Say 'Happy Holidays'
While it may be fashionable to show up late to the holiday office party, it is not fashionable to send your holiday gifts late. Send your holiday gifts early to make an impact. Consider sending a gift basket the week after Thanksgiving. You could also consider sending a gift to celebrate the New Year around the 28th of December. Sending holiday gifts at a different time than other companies will make your gifts stand out!
Be Creative, but Considerate
People say, "It is the thought that counts" when they receive a gift. If the gift you send, however, has nothing to do with your clients' interests, they will think, "Wow. They did not even put thought into this gift."
Make sure you know what your clients and employees like before selecting their gifts this year. If they are avid golfers, consider giving your clients or employees Nike Golf Bags or a gift basket filled with golfing essentials like golf balls, divot tools, and golf markers. When giving a food item, take into consideration any dietary restrictions due to religious or medical reasons. Make sure your gifts fit your clients' and employees' likes to make a positive, lasting impact this holiday season.
Quality Gifts Deserve Classy Wrapping
No one enjoys seeing a gift wrapped in newspaper or a paper sack. To avoid running into any last minute wrapping problems, think about the proper wrapping utensils you need to make your gift's wrapping as spectacular as the gift it's concealing.
-Cards
A card is not necessarily a part of the gift wrapping process, but many times, cards do come attached to gifts. Let people know how much you appreciate them by attaching a card with a thoughtful message inside. And, be sure to double-check the spelling of your client's name because the smallest error can ruin your gift.
-Gift Wrap
Invest in nice gift wrap. You do not need to buy the most expensive wrapping paper, but you should invest in something so the recipient knows you did not just haphazardly pick up the gift the day you gave it to them.
-Ribbons and Bows and Frills
There is no need to go overboard with these gift wrapping accessories. A nice bow, however, can be the perfect finishing touch on a present.