Marketing and media have an immense impact on business success. Our free marketing books will help you understand the power of marketing and media, and introduce you to different marketing strategies – with books about research methods, internet marketing and media culture.
Berliner Balanced Scorecard: Employee Perspective
Dr. Prof. Willhelm Schmeisser; Lydia Clausen; Martina Lukowsky
PDF English Pages 17
(18 reviews)
This textbook is a summary of “Berliner Balanced Scorecard: The Employee Perspective”.
Business Research Methods
Dr. Sue Greener
PDF English Pages 110
(18 reviews)
This textbook not only provides an in-depth introduction to the field of business research for students, it also aims to prepare readers for practical careers as research consultants.
Berliner Balanced Scorecard: Customer Perspective
Prof. Dr. Wilhelm Schmeisser; Lydia Clausen; Martina Lukowsky
PDF English Pages 18
(11 reviews)
This textbook is a summary of “Berliner Balanced Scorecard: The Customer Perspective”.
Strategic Marketing
Andrew Whalley
PDF English Pages 121
(13 reviews)
Strategic Marketing is aimed as an introduction to Strategic Marketing Management for students on Marketing and Business strategy courses.
Internet Marketing
The Internet Marketing Academy
PDF English Pages 55
(18 reviews)
Internet Marketing can look a little daunting with all of its many components. SEO, PPC, Social Media, Blogs, plus much more!
Web 2.0 and Social Media for Business
Roger McHaney
PDF English Pages 246
(13 reviews)
Web 2.0 applications and social media have provided new venues for businesses to inform, understand and connect with their customers.
Email Marketing
The Internet Marketing Academy
PDF English Pages 57
This eBook will focus exclusively on email marketing and the strategies used to implement it.
Developing an Internet Marketing Strategy
The Internet Marketing Academy
PDF English Pages 60
With the introduction of the Internet, there came many changes to the way a company might carry out a particular marketing strategy.
Customer Relationship Management (CRM)
Roger Baran; Christopher Zerres; Michael Zerres
PDF English Pages 18
(13 reviews)
This is a review of the theoretical conditions for Customer Relationship Management.
Essentials of Marketing Research
Paurav Shukla
PDF English Pages 117
Marketing research yields relevant, accurate, and timely information about consumers, and plays a critical role in managerial decision making.
Essentials of Marketing Research: Exercises
Paurav Shukla
PDF English Pages 50
The Essentials of Marketing Research introduces the principals and tools of marketing research, discussing topics such as exploratory research design and conclusive research…
Media and Cultural Theory
Stephen Hill; Bevis Fenner
PDF English Pages 126
Media and Cultural Theory is an ideal guidebook for undergraduates studying a range of Media and Cultural Studies courses.
Buzz or Zap?
T. L. Brink
PDF English Pages 184
If you are ready to start a new business or launch a new product, you need this book. Although most entrepreneurs work long hours, most fail. Although most new products look…
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